ENTREP 7048 - Advanced Venture Planning and Communications
North Terrace Campus - Trimester 1 - 2021
General Course Information
Course Code ENTREP 7048 Course Advanced Venture Planning and Communications Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre Term Trimester 1 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Intensive Available for Study Abroad and Exchange N Prerequisites ENTREP 5016 or 5036, and ENTREP 5018 or 5038 and 3 units of ENTREP elective Course Description This course focuses on developing two core skills essential for entrepreneurship. The first is building a comprehensive new venture plan supported by an integrated pro-forma Cash Flow Statement, Income Statement and Balance Sheet. This is an essential skill necessary for preparing proposals for investors and other potential stakeholders. The second skill is to be able to present and communicate professional in both written and verbal communication. Entrepreneurs are invariably under-resourced to undertake the new ventures they seek to create and hence communicating convincingly and confidently with investors, lead customers, partners and other key resource holders is often key to an entrepreneur's success. At the end of this course, a candidate will be able to: - Prepare an integrated financial forecasting model; - Incorporate a sensivity analysis within a pro-forma financial model identifying critical success factors for planning; and - Prepare and pitch business proposals.- Prepare an integrated financial forecasting model;
- Incorporate a sensivity analysis within a proforma financial model identifying critical success factors for planning;
- Design and prepare a business planning document including integrated financials; and
- Prepare and pitch business proposals.
Course Coordinator: Dr Manjula DissanayakeResearcher Profile: researchers.adelaide.edu.au/profile/manjula.dissanayake
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning Outcomes
On successful completion of this course, students will be able to:1. Design and prepare high impact strategic and business planning documents including integrated financials and critical success factors
2. Distinguish between various sources of finance and their relevance to different business types and business life cycles
3. Identify and examine what criteria financiers use to invest in businesses and earn an acceptable return on their investment
4. Design a presentation to the criteria that investors use when assessing pitches
5. Use a range of skills and tools to prepare and deliver a pitch of a business proposal
6. Develop and demonstrate business pitch, presentation and communication skills to an advanced level
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1,2,3,4,5,6 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1,2,3,4,5,6 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
1,4,5,6 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1,3,4,5,6 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
1,5,6 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
Required ResourcesEntrepreneurship Theory, Process, Practice
Authors: Frederic, Howard H.; O'Connor, Allan J.; Kuratko, Donald F.;
Edition: 3rd Asia-Pacific EditionPublisher: Cengage Leaning, South Melbourne, VIC, Australia
Recommended ResourcesLibrary Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.
Online LearningMyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
Learning & Teaching Activities
Learning & Teaching ModesThis course is offered in blended learning mode with the face-to-face component offered as intensives.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
Learning Activities Summary
This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.
Session Content Activities 1 A. Introduction
B. Strategic planning
C. Setting SMART PI goals
D. Trust-based selling
E. Elevator Pitches
A. Pitch 1: A 3 minute pitch based on your own business idea & upload to YouTube
B. Watch videos from “Shark Tank” www.tenplay.com.au
Peer review of communications
2 A. Effective communication strategies
B. Business context and business life cycle
C. What do financiers want?
D. Financial relationships
E. Pitch 2 explanation
F. Red River (assignment 1) explanation
Review calculation of Mamor Chocolates ratios
Complete SMART PI Goal setting
Discussion and feedback with the facilitator
3 A. Feedback on Red River (assignment 1)
B. Answering investor questions
C. Dealing with challenges and objections
D.Use of data shows
E. Visualisation strategies
G. Body language and other tools of persuasion and influence
Pitch: A 6-minute pitch based on your business idea
4 A. Venture capitalists & their requirements
B. Defensibility and Exit strategies
C. Calculating investment required and investment return
D. Pitch 3 explanation (assignment 2)
E. Written business proposal explanation (assignment 3)
Complete financial exercises
Discussion and feedback with the facilitator
Small Group Discovery ExperienceAt various times during the four intensive days, students will work in small groups to discuss ideas, problem solve, plan application of key principles and reflect on lessons learnt from activities.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
# Assessment Task Task Type Length Weighting Learning Outcomes 1 Case study Individual Max 1,250 words plus calculations 20% 1,2,3 2 Oral presentation of business proposal pitch Individual Max 10 minutes 40% 3,4,5,6 3 Written business proposal Individual Max 2,500 words plus numerical tables 30% 1,2,3,5,6 4 Course participation Individual Ongoing 10% 1-6 Total 100%
Assessment Related RequirementsStudents should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.
Course results may be subject to moderation by the Assessment Review Committee.
Assessment DetailCase Study
Read case study on MyUni and answer case questions.
Present your business idea to a panel of Venture Capitalists with the objective of convincing them to provide funding to your business.
Written business proposal
Prepare a business proposal that will convince a venture capitalist to finance your business idea. The proposal should include a business plan and integrated financials. The proposal should also support your oral presentation completed as Assessment 2.
Part of your assessment is based on your participation in the class activities and discussion during the four days of course intensives.
Assignments will need to demonstrate appropriate use of references. Use the Harvard referencing system.
All text based assignments must be submitted via MyUni:
- Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
- Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
- Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
- Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
- Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
- Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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