ENTREP 7048OL - Advanced Venture Planning and Communications

Online - Quadmester 2 - 2016

This course focuses on developing two core skills essential for entrepreneurship. The first is building a comprehensive new venture plan supported by an integrated pro-forma Cash Flow Statement, Income Statement and Balance Sheet. This is an essential skill necessary for preparing proposals for investors and other potential stakeholders. The second skill is to be able to present and communicate professional business plans in both written and verbal communication. Entrepreneurs are invariably under-resourced to undertake the new ventures they seek to create and hence communicating convincingly and confidently with investors, lead customers, partners and other key resource holders is often key to an entrepreneur's success. At the end of this course, a candidate will be able to: - Prepare an integrated financial forecasting model; - Incorporate a sensivity analysis within a proforma financial model identifying critical success factors for planning; - Design and prepare a business planning document including integrated financials; and - Prepare and pitch business proposals.

  • General Course Information
    Course Details
    Course Code ENTREP 7048OL
    Course Advanced Venture Planning and Communications
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Quadmester 2
    Level Postgraduate Coursework
    Location/s Online
    Units 3
    Contact approx 4 hours per week over 10 weeks (interaction and preparation)
    Available for Study Abroad and Exchange
    Assessment Assignments
    Course Staff

    Course Coordinator: Dr Allan O'Connor

    Program Director Contact Details:
    Entrepreneurship & Innovation
    Name: Dr Allan O'Connor
    Email: allan.oconnor@adelaide.edu.au


    Teaching staff:
    Term 2 and Term 4 Online

    Name: Anton Jordaan

    Short Bio:
    Dr Anton Jordaan was originally trained as an accountant and tax specialist. Five years after setting up an accounting and tax consultancy, he sold his share to his partners and set out to establish, grow and harvest a number of business ventures in the education and training space.

    In subsequent years, one of his businesses was acquired by a stock exchange listed company; and a few years later his business was involved in an IPO. Following the IPO he served as a director of this newly listed company for 2 years. In addition to the strategic leadership and financial roles over the years, Anton has maintained an interest in education and training, and has 20+ years teaching experience in tertiary, vocational and corporate education environments. He has delivered programs in Singapore, Malaysia, Brunei, Hong Kong, USA, UK, Netherlands, South Africa, Oman, Qatar, Russia, Canada and Australia.

    Anton has been part of several project leadership teams involved in educational projects. He has delivered project management related courses to more than 800 middle and senior finance managers in the Oil and Gas industry.

    After attaining a Bachelor of Commerce degree in Accounting, he completed an Honours degree in Accounting, a Master of Commerce degree in Business Management, a MBA degree and a Master of Advanced Business Practice degree. He has completed a PhD in Entrepreneurship at The University of Adelaide. He is a member of CPA Australia.

    Email:
    anton.jordaan@adelaide.edu.au


    Name: Stella Bachtis

    Short Bio:

    Stella Bachti is an experienced educator and instructional design specialist at the Australian Skills Development Institute. Her area of interest is enhancing critical and creative thinking in organisations.
     
    Stella has an interest in learning design in face-to-face, online and blended learning environments. Through her understanding of learning design and personal creativity she has the ability to simplify content that students often find complex and difficult to engage with.  This interest has allowed her develop learning programs in a range of subject areas including marketing, entrepreneurship, innovation, and project management.
     
    Stella was instrumental in the creation and development of the University of Adelaide’s largest MOOC delivered off the edX platform. The “Introduction to Project Management course” attracted 71,000 enrolments. Stella’s role in this project was lead educational designer, and teaching and learning specialist. By following a process of ongoing user consultation, Stella has ensured that the course addresses the needs of a broader base of users engaged in the delivery of projects – many who typically find traditional project management courses too technical to apply to day-to-day project management activities. She will also monitor that course outcomes are achieved and that wider stakeholder expectations are met. Included in the process of instructional design and development, is the implementation of monitoring and tracking strategies to successfully implement a course in its entirety.
     
    Stella is currently completing her doctorate in teaching critical and creative thinking skills to educators.  She holds undergraduate and post-graduate qualifications in education.


    Email:
    stellabachtis@gmail.com
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Monday 11th April to Sunday 19th June 2016
  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this course students will be able to: 

    1. Design and prepare high impact strategic and business planning documents including integrated financials and critical success  factors

    2.  Distinguish between various sources of finance and their relevance to different business types and business life cycles

    3.  Understand what criteria financiers use to invest in businesses and earn an acceptable return on their investment

    4.  Design a presentation to the criteria that investors use when assessing pitches

    5.  Use a range of skills and tools to prepare and deliver a pitch of a business proposal

    6.  Develop and demonstrate business pitch, presentation and communication skills to an advanced level

    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1,2,3,4,5,6
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1,2,3,4,5,6
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1,4,5,6
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1,3,4,5,6
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    1,5,6
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    1,3,4,5,6
  • Learning Resources
    Required Resources
    Entrepreneurship: Theory, Process and Practice
    4th edition, Cengage Learning
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F.
    ISBN-10 0-17-035255-2
    ISBN-13 978-0-17-035255-0
    Recommended Resources
    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/
    From this link, you are able to access the Library's electronic resources.


    Online Learning

    LEARN is the University of Adelaide’s platform for dedicated online delivery. LEARN is a customised version of Moodle, and houses all course requirements including the course profile, announcements, additional course materials (beyond the prescribed text), assessment items, discussion forums, grading, feedback, links to various university and course resources, an internal website email system, a technical assistance facility, etc. LEARN is only accessible once the URL and a password have been provided to the student on enrolment. Students are given access to the course prior to the start date to familiarise themselves with the operational aspects and functionality of the website.

  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in online mode.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours.
    Learning Activities Summary
    This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.
    Week Content Readings Activities
    1 Communication overview and theory: Written, Verbal, and Non-verbal Communication in business contexts Online articles Discussion Forum

    Online teaching activities


    2 Communication skills: Presentation tools and techniques for effective business communication Online articles Discussion Forum

    Online teaching activities

    Submit activity assessment
    3 The Business Idea: Is the Concept Viable? Chapter 9 Discussion Forum

    Online teaching activities

    Submit activity assessment
    4 Beyond the Concept Statement: Is it Feasible? Chapter 9  Discussion Forum

    Online teaching activities

    Submit feasibility study
    5 Feasibility Analysis: Creating Value and Building a Business Model Chapter 15 Discussion Forum

    Online teaching activities

    Submit visual representation of feasibility study
    6 Accessing Financing: Age and Stage of the Venture Chapter 14 Discussion Forum

    Online teaching activities

    Submit case study application
    7 Introducing the Business Plan: Structuring the Opportunity Chapter 16 Discussion Forum

    Online teaching activities

    Submit activity assessment
    8 The Exit Strategy, Valuation, and Doing The Deal Online articles Discussion Forum

    Online teaching activities

    9 Selling the Opportunity: Listening, Responding and Negotiating Online articles Discussion Forum

    Online teaching activities

    Submit written business plan
    10 Planning for the Business Plan presentation: Anticipation, Culture, Diversity
    and the Art of Questioning
    Online articles Discussion Forum

    Online teaching activities

    Submit business proposal pitch
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #AssessmentLengthWeightingDue DateLearning Outcomes
    1a Feasibility assessment Max 1,500 words 15% Week 4 1, 4, 5
    1b Visual presentation of Feasibility Study 8 slides and 5 minute presentation pitch 10% Week 5 1, 4, 5
    2 Red River Case Study application Max 1,500 words 15% Week 6 1-3
    3a Written Business Plan and Financials Max 3,000 words 20% Week 9 1, 4, 5, 6
    3b Business Plan final pitch presentation 10 - 15 minutes with accompanying visuals 20% Week 10 1, 4, 5, 6
    4 Activity assessments As per weekly requirements 10% Weeks 2,3,7 1-6
    5 Discussion Forums As directed per weekly discussion prompts 10% Weeks 1-10 2, 3, 4, 5
    Total 100%
    Assessment Related Requirements

    Students must complete all course assessment requirements.

    Course results are subject to moderation by the ECIC Board of Examiners

    Assessment Detail

    Assessment 1a: Feasibility Study
    Weighting: 15%
    Due Date: Day 7,Week 4
    Submission Details: Upload via LEARN

    Task:
    Undertake a feasibility study to assess your opportunity (following on the conceptual idea identified in the Idea Exploration stage) that has successfully passed through the first decision gate as showing potential.

    Scope:
    Students are required to undertake a feasibility assessment based on their identified business idea/opportunity. A feasibility plan/study template is provided to assist in this activity. 


    Length and Presentation:
    Maximum: 1,500 words

    Criteria by which your assignment will be marked:
    Completeness
    Understanding
    Analysis, evaluation and recemmendation
    Research
    Resources
    Identification of key issues/main points
    Lessons learned
    Writing mechanics

    Learning objectives with this assessment (refer to section 2.1):
    1, 4, 5
    ______________________________________________________________________________________________________________

    Assessment 1b: Visual presentation of Feasibility Study/Plan

    Weighting: 10%
    Due Date: Day 7, Week 5
    Submission Details: Upload via LEARN

    Task:
    Using the feasibility study undertaken, pitch the feasibility of your opportunity using visual media. Powerpoint slides need to be accompanied by an audio pitch of your feasibility study.

    Scope:
    Visual aids are used to clarify information presented, work as a stimulus to engage an audience. The focus of this assignment is to assess how you present and synthesise your feasibility study, visually and through your pitch.  A good visual presentation should be easy to understand and congruent with the information you are delivering.


    Length and Presentation:
    8 PowerPoint slides (or other visual media)
    5 minute audio pitch

    Criteria by which your assignment will be marked:
    Completeness
    Understanding
    Analysis, evaluation and recemmendation
    Research
    Resources
    Identification of key issues/main points
    Lessons learned
    Writing mechanics

    Learning objectives with this assessment (refer to section 2.1):
    1, 4, 5

    ______________________________________________________________________________________________________________

    Assessment 2:
    Weighting: 15%
    Due Dates: Week 6
    Submission Details: Upload via LEARN

    Task:
    Read the Red River Business Plan (Case Study) and then prepare a response to the questions set.

    Scope:
    Case Studies reinforce understanding of key course concepts and the student’s ability to apply these to practical situations. The case study will assess your knowledge, understanding, and application to a practical business situation of strategic/financial issues that a financier would expect an entrepreneur to answer.

    Length and Presentation:
    Maximum: 1,500 words plus supporting numerical calculations

    Criteria by which your assignment will be marked:
    Completeness
    Understanding
    Analysis, evaluation and recemmendation
    Research
    Resources
    Identification of key issues/main points
    Lessons learned
    Writing mechanics

    Learning objectives with this assessment (refer to section 2.1):
    1, 2, 3

    ______________________________________________________________________________________________________________

    Assessment 3a: Written Business Plan

    Weighting: 20%
    Due Dates: Week 9
    Submission Details: Upload via LEARN

    Task:
    Prepare your written business plan including a full financial plan.

    Scope:
    Present your written business plan, including a full financial plan, to an audience of potential business angel or venture capital investors. The objective is to convince the panel to invest in your business. A business plan template (Word) and a financial template (in Excel) is provided to assist with this activity.

    Length and Presentation:
    Maximum 3,000 words plus supporting numerical calculations

    Criteria by which your assignment will be marked:
    Completeness
    Understanding
    Analysis, evaluation and recemmendation
    Research
    Resources
    Identification of key issues/main points
    Lessons learned
    Writing mechanics

    Learning objectives with this assessment (refer to section 2.1):
    1, 2, 3, 4, 5, 6

    ______________________________________________________________________________________________________________

    Assessment 3b: Business Plan presentation pitch
    Weighting: 20%
    Due Dates: Week 10
    Submission Details:  Upload via LEARN

    Task:
    Prepare and present your Business Plan business pitch.

    Scope:
    Present your business opportunity pitch to an assumed audience of potential business angel or venture capital investors.  The objective is to convince the panel to invest in your opportunity through visual and audio presentation. Visual presentation may include PowerPoint slides or other visual media that can be uploaded to a Dropbox folder.

    Length and Presentation:
    10-15 minute audio presentation plus accompanying visual aides.

    Criteria by which your assignment will be marked:
    Completeness
    Understanding
    Analysis, evaluation and recemmendation
    Research
    Resources
    Identification of key issues/main points
    Lessons learned
    Writing mechanics

    Learning objectives with this assessment (refer to section 2.1):
    1, 4, 5, 6

    Submission

    All text based assignments must be submitted via Drop Box in LEARN

    There are a few points to note about the submission of assignments:

    • Assignment Submission: Assignments should be lodged via Drop Box in the LEARN system. Please refer to individual assignment tasks for specific submission details relevant to each task. Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet: As part of your assignment, please add the completed University of Adelaide Assessment Cover Sheet to your assignment, providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration. Where applicable, also include the word count excluding title pages and references.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late. Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

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