ENTREP 3901 - Tech eChallenge
North Terrace Campus - Semester 1 - 2018
General Course Information
Course Code ENTREP 3901 Course Tech eChallenge Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre Term Semester 1 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 36-40 hours Available for Study Abroad and Exchange Y Course Description The Tech eChallenge represents one of the tracks under the eChallenge umbrella suite of programs. Whereas the Australian eChallenge (ENTREP 3900) embraces business/entrepreneurial innovation and commercialisation, the Tech eChallenge focuses on technological innovation with the emphasis on product design and the development of a prototype that has market relevance. Receiving instruction and guidance from experienced mentors, underpinned by theory, students develop prototypes that address a market need and then present these to a panel of judges where they receive feedback about their innovations. Those who complete the Tech eChallenge are able to enter the Australian eChallenge to develop entrepreneurial strategies for commercialising their prototypes and launching entrepreneurial ventures. For more information, please see: www.adelaide.edu.au/echallenge/tech-echallenge/
Course Coordinator: Dr Matthew McKinlay
The full timetable of all activities for this course can be accessed from Course Planner.In addition, there are Pitching Sessions, Venture Showcase and Judging sessions which will be communicated in class.
For the full schedule of classes, please see: adelaide.edu.au/echallenge/tech-echallenge/schedule
Course Learning OutcomesOn successful completion of this course, students will be able to:
1 Work effectively in a multi-disciplinary team 2 Develop and action a market research plan 3 Design and develop to prototype to satisfy identified customer needs 4 Clearly communicate ideas and concepts, orally and in writing, in a professionally relevant manner 5 Identify and discuss risks and challenges based on critical reflection of the process.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
2, 4, 5 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1, 3, 5 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
1, 3, 4, 5 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1, 2, 3, 5 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
Required ResourcesThere is no required textbook
Recommended ResourcesLibrary Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.
Online LearningMyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
Learning & Teaching Activities
Learning & Teaching Modes
Work will be collaborative and participatory.
As well as ECIC academics and lecturers who will present workshops in their field of expertise, external technical professionals in areas relevant to your needs will be on hand to guide you in the development of your project.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components and self-directed study).
Due to the structure of this course and the collaborative nature of building the project, students should attend all classes in order to pass the course. There is considerable experiential learning during the intensive classes that build your knowledge and thus enable you to be successful in this course.
Where modules include presentations that form assessment items, attendance is deemed mandatory.
Additional mentoring sessions outside the scheduled intensives are at the discretion of the student.
Learning Activities Summary
For details of Preliminary and Final presentations, and the Awards Dinner, please see MyUni and adelaide.edu.au/echallenge/tech-echallenge/schedule
Schedule Workshop 1 Introduction & Jobs to be Done (JTBD) framework Workshop 2 Key JTBD for team concepts – stories & Value Proposition Canvas & MPV – Minimal Viable Product Workshop 3 Creating App Maps & Exploration of UX and UI and concepts Workshop 4 Creating Wireframes and applying functional descriptions to the wireframes Workshop 5 Electronic Proof of Concept (EPOC) and Prototypes & Specialised workshops delivered by Enabled and Microsoft Workshop 6 Working on EPOC & Specialised workshops delivered by Enabled and Microsoft Workshop 7 Working on EPOC & Specialised workshops delivered by Enabled and Microsoft Workshop 8 Technical considerations teams will face in the short and long term Preliminary round presentations Final presentations Awards Dinner
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
An overview of the course assessment appears in the following Table. Details appear in the following section:
# Assessment Task Task Type Length Weighting Learning Outcomes 1 JTBD essay Individual 3000 words 30% 2, 4 & 5 2.a Prototype Development recorded pitch Team 60 Seconds 15% 1, 2 & 4 2.b Product Development Report Team 1500 Words plus graphics 15% 1-4 3 Final presentation (Individual) Individual Presentation: 10 min; Q&A: 10 min
2000 word individual Pitch reflection
40% 1-5 Total 100%
Assessment Related RequirementsStudents should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the classes that build your knowledge and thus enable you to be successful in this course.
Course results are subject to moderation by the ECIC Board of Examiners
Assessment requiring moderation will be carried out by the Academic Director or their nominee.
Assessment DetailAssessment 1: Jobs to be Done Essay
Task: We start with the idea that customers buy products, not because of the type of person they are, but because they have a job to do. It is this desire to get a job done that causes them to buy a product or service in the first place.
Write an essay about the JTBD framework. Describe and analyse the framework itself, apply it to a number of examples presented and use the framework in the design of your own product.
Assessment 2: Product development brief and pitch
Part a: Product development brief that describes the concept of your idea and includes a mix of diagrams and description.
Part b: 60 Second recorded pitch where you describe your idea. The length of time will be a challenge, and distilling your message to only the important details will take practice and rehearsal.
You are required to submit your video through the course website.
The product development brief (75% of grade) and recorded pitch (25% of grade) must be submitted in order to pass the assignment.
Assessment 3: Final Presentation and Individual reflection
Task: Present your idea to a panel of industry experts. This panel will assess your idea using the concepts discussed in class, as well as assess your presentation skills. Your presentation will occur as a team, but you will receive individual grades.
Write your reflections on the pitch, covering the pitch experience, areas of weakness or identified strengths. This is a personal critique and reflection on the elements of your pitch that were good and what would require improvement, with reference to the concepts of the course.
SubmissionAll text based assignments must be submitted via MyUni.
Please refer to step by step instructions: MyUni Learning Centre
There are a few points to note about the submission of assignments:
- Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
- Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
- Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
- Extensions of Time: An application for Assessment Extension should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances.
- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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