ENTREP 7900 - eChallenge

North Terrace Campus - Summer - 2018

Entrepreneurship is increasingly recognised as a legitimate and important career path today. Evidence suggests that your time at University is one of the best times to find team members and attempt entrepreneurship, with many modern high profile businesses being formed by university students working together. Entrepreneurship also offers you the freedom to pursue your interests, again at a time in your career recognised as one where you should experiment to find a path you like. The eChallenge is a course designed to offer you a chance to do these things. It is a course that offers students real world experience in becoming an entrepreneur. Students progress through the task of conceiving of an idea for a product, forming teams, collecting user feedback, describing their ideas to the public, and presenting their progress to a panel of expert investors and judges. Weekly modules codify the process of entrepreneurship, and assessment tasks are practically aligned to prepare students for the expectations of investors, as well as extend students? networks by interacting with real world entrepreneurs. Added to this, the course offers a range of cash and in-kind prizes to help students start their ventures, with winners announced at a black-tie awards dinner for all participants. The course has been the first step into entrepreneurship for many that have gone on to great entrepreneurial endeavours, as well as an enriching personal learning experience for all. For more details on workshops, processes, and prizes, go to: www.adelaide.edu.au/echallenge

  • General Course Information
    Course Details
    Course Code ENTREP 7900
    Course eChallenge
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Summer
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Up to 36 - 40 hours
    Available for Study Abroad and Exchange
    Incompatible TECHCOMM 3900, ENTREP 3900
    Assessment Assignment, presentations, quizzes, participation
    Course Staff

    Course Coordinator: Professor Noel Lindsay

    For all enquiries, please contact:
    Zrinka Tokic, eChallenge Program Manager
    +61 8 8313 7131

    For all academic enquiries, please contact:
    Matthew McKinlay, Program Director, Australian eChallenge 
    +61 8 8313 0171

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    This offering of eChallenge is taught intensively and students must work on problems presented by Fringe Festival only. Please note students will need to interact with local and visiting Fringe artists and venue organisers.

    For more information contact echallenge@adelaide.edu.au

    Please see schedule for full details: adelaide.edu.au/echallenge/information/schedule/

    Additional sessions: To be confirmed in MyUni

    If successful to Final Presentation: Dates and times available in MyUni
  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1 Identify a potential entrepreneurial opportunity and evaluate it in a process of experimentation and feedback;
    2 Determine a useful resource strategy for building a new venture;
    3 Complete modern entrepreneurial planning documents, describing critical elements of a new entrepreneurial venture;
    4 Experiment in building a balanced and effective entrepreneurial team;
    5 Present key details of an entrepreneurial venture for feedback and to experts;
    6 Replicate the process of new venture creation for future endeavours.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
  • Learning Resources
    Required Resources
    Text book:
    No text required
    Recommended Resources
    Podcasts, recordings and materials are available on Canvas for enrolled students and Blackboard for externals.

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered in workshops.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary

    This is a draft schedule and sessions are a guide only. The timetable may be changed during the course delivery if necessary.

    For dates see Australian eChallenge webpage and MyUni: adelaide.edu.au/echallenge/information/schedule/

    1 Introduction to the Australian eChallenge, and Entrepreneurship
    2 Design Thinking, eChallenge Business Model Canvas
    3 Developing Entrepreneurial Strategies, Creativity & Innovation
    4 Identifying Business Opportunities/Lean Start-up
    5 Marketing for Start-ups
    6 Understanding Intellectual Property Issues for Start-ups
    7 How to Raise and Manage Cash for a Start-up
    8 How to Write a Business Plan
    9 Venture Showcase
    10 Presenting the Opportunity and Pitch your Idea
    11 Semi-final Presentation
    All assessments for this course are completed at this stage.

    Teams that successfully progress to the Finals stage are in the running to win prizes as listed on the eChallenge website. Additional content are as follows:
    12 60 Second Pitch Training
    13 Finals Presentation
    14 Awards Dinner
    Specific Course Requirements
    The program involves a series of formal lectures, workshops, one-to-one mentoring sessions and team meetings over the duration of the program. Participants are required, as a member of a team, to develop and write a business plan and make a presentation to a panel of judges at the semi-final stage.
    Small Group Discovery Experience
    The Australian eChallenge course, ENTREP 7900 and ENTREP 3900 fulfil the requirements of the Small Group Discovery Experience through the following;
    1. Students form small groups of 2 to 6 members
    2. They receive guidance and intellectual stimulation from the course director at the commencement of the process
    3. Their task is to research and identify an opportunity that they will work on through the course
    4. Learning will come from a collaborative environment consisting of interaction with other students, external (industry) experts, and access to a senior academic throughout their course
    5. Their learning is self-directed, there are no formal lectures, rather workshops to assist them in their investigation of their chosen opportunity
    6. All learning is based on student driven enquiry; that is the teacher responds to the needs of the small groups of students individually, rather than in a class environment.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #Assessment TypeTask TypeLengthWeightingLearning Outcomes
    1 Entrepreneur Interview  Individual 3000 words 30% 1, 2, 5
    2 Idea Proposal Individual No more than 4 pages 10% 1-5
    3 Venture Showcase Individual 2 hour 'trade show' 10% 1, 2, 4, 5, 6
    4 Concept Statement Individual /Group Written 25%
    (Group 15%
    Individual 10%)
    5 Semi-final Presentation Individual /Group 15 minute presentation,
    10 minute Q&A
    (Group 15%
    Individual 10%)
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the classes that build your knowledge and thus enable you to be successful in this course.  

    Course results are subject to moderation by the ECIC Board of Examiners

    Assessment requiring moderation will be carried out by the Academic Director or their nominee.
    Assessment Detail
    The major activity of the eChallenge is to conceive of an idea for a product and to progress through the course to analyse it, test it and begin the process of building it. This task is essentially the entire course, the challenge itself, and as a result, a number of your assessment tasks relate to milestones in this process.

    The related assessment tasks represent sequential steps, from first documentation of your idea, through to the culmination of the process with the presentation to a panel of judges in the semifinal stages of the course.

    Assessment Task:
    Idea Proposal
    Weighting: 10%
    The Idea Proposal is the finalisation of the ‘idea’ stage of the course. Teams undertake an extensive process of experimentation with ideas, and are now reaching the time to select a single idea. By this stage, teams have been finalised.

    Assessment Task: Venture Showcase
    Weighting: 20%
    The Venture Showcase is an event to showcase your ideas. Each team is given their own booth and is responsible for the design and presentation of their space. Once the event is open, members of the public freely wander through the exhibition, talking to teams about their ideas.

    Task: Teams design their booth display, develop a way to describe their idea effectively in a compelling and interesting way and refine during the event, and respond to questions from the public.

    There are a number of awards with prizes presented to teams on the night.

    Assessment Task: Entrepreneur interview
    Weighting: 30%
    Task: Identify an entrepreneur you would like to interview, create a series of questions relevant to their experience and the course modules, make contact, conduct the interview, and then analyse your interview to present a final assignment.

    Assessment Task: Concept Statement
    Weighting: 25%
    Task: The Concept Statement is a planning and summary document that helps teams prepare for the semifinal pitch. It gives the team a chance to revisit their first submission, identifying how their idea has changed, and extend beyond the Idea Proposal to address the concepts in the subsequent workshops. The effort of the assignment is in the activity of exploration over the weeks and months of the course. This effort includes talking to people and potential customers, learning about what works and doesn’t in your idea, and responding to this to make or change decisions to move toward building an effective product.

    By this stage in the course it is expected that you can produce data and evidence of your journey, how your ideas have changed, what actions you have undertaken and what you have completed.

    Assessment Task: Semifinal Pitch
    Weighting: 25%
    The Semifinal Pitch is to a panel of judges and investors. Teams that perform well in the semifinal stage can advance to the final round, where teams pitch again. The Final pitch is not assessed, however teams have the chance to win cash and prizes.
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: MyUni Learning Centre

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please include in the assignment a completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  An application for Assessment Extension should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.