ENTREP 7900 - eChallenge
North Terrace Campus - Summer - 2020
General Course Information
Course Code ENTREP 7900 Course eChallenge Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre Term Summer Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week in Semester/Trimester course. Up to 40 hours per week in eChallenge Study Tour course. Available for Study Abroad and Exchange Y Incompatible TECHCOMM 3900, ENTREP 3900 Course Description Assessing viability of your ideas in a systematic manner is an integral requirement for any career path, not only if you want to embark an entrepreneurial career. Evidence suggests that your time at University is one of the best times to gain this experience. The eChallenge is a course designed to offer you a chance to perceive ideas from the perspective of pain experienced by or gain obtained by customers, develop innovative solutions using creative strategies, test ideas by interacting with customers, mentors and industry practitioners, and finally pitch ideas to a panel of investors from industry. Building your network during the industry interactions is an added benefit. Added to this, the course offers a range of cash and in-kind prizes, with winners announced at a black-tie awards dinner for all participants with industry veterans and investors. The course is the first step into entrepreneurship for many who have gone on to great entrepreneurial endeavours, as well as an enriching personal learning experience for all. For more information, go to: www.adelaide.edu.au/echallenge
Course Coordinator: Dr Wendy LindsayFor all enquiries, please contact:
Name: Zrinka Tokic, eChallenge Program Manager
For all academic enquiries regarding Summer School Study Tour, please contact:
Name: Dr Todd Davey
For all academic enquiries regarding course in Adelaide, please contact:
Name: Manjula Dissanayake
The full timetable of all activities for this course can be accessed from Course Planner.
Information about this eChallenge Study Tour
Looking for a once in a lifetime opportunity, to kick-start your entrepreneurial career whilst touring Europe? If the answer is ‘hell yes!’, then the eCHALLENGE GRAND EST is for you. The programme combines a one-week study tour followed by a one week intensive eChallenge, a concept development process that finishes in a Pitching contest.
The first week of the programme, the INsights Trail, will have you going through a scoping and insight generating process which takes you from Amsterdam through the Netherlands to Gent in Belgium and finally to Paris in France visiting local entrepreneurship hubs and seeing famous sights. This process willchallenge you to observe and document market problems and find inspiration and evidence of the market need for your idea.
The second week, eChallenge, situated at ThincLab Chalons just outside Paris, is an intensive program that will accelerate you through the process of creating, developing, assessing and executing your ideas, and provides all the tools, interaction opportunities and mentorship needed to cultivate entrepreneurial capacity before you pitch ideas to a panel of investors from the industry. The focus of this program is on business innovation, building robust entrepreneurial teams, and rapidly prototyping and testing in the market, whilst building your network.Added to this, the course offers a range of cash and in-kind prizes, with winners announced at a cocktail party for all participants. The course has been the first step into entrepreneurship for many that have gone on to great entrepreneurial endeavours, as well as an enriching personal learning experience for all.
Course Learning Outcomes
On successful completion of this course, students will be able to:
1 Analyse and restructure a potential entrepreneurial opportunity using a systematic process; 2 Formulate an innovative, attainable resource methodology to exploit the opportunity; 3 Construct a cohesive entrepreneurial team to develop strategies to exploit the entrepreneurial opportunity; 4 Communicate the venture solution to a diverse range of stakeholders, including investors, in a variety of oral, written and media formats; 5 Integrate experience and learning into replication of the viability assessment process of entrepreneurial opportunities for future endeavours.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1-4 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1,2,4 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
3 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
4,5 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
2,4 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
Required ResourcesText book:
No text required
Recommended ResourcesPodcasts, recordings and materials are available on Canvas.
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.
Online LearningMyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
Learning & Teaching Activities
Learning & Teaching ModesThis course is offered in mixed method. Workshops will be delivered on campus as well as during the study tour and eChallenge week, face-to-face mentoring sessions will also be offered and all the content will be made available to the students via Canvas.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
Learning Activities Summary
This is a draft schedule and sessions are a guide only. The timetable may be changed during the course delivery if necessary.
The entire programme, including workshops and mentoring sessions, is designed to make use of the Design Thinking and Lean Startup processes and utilising global best practice to develop a new venture. Students will need to work on their new ventures outside the workshops to progress through the course.
Prior to departure
Prior to arriving in Europe, students should attempt to develop an idea in the pre-departure lecture in Australia. The preparation of the study tour and eChallenge will include:
Session Content Pre-departure workshop 1 Design thinking (to generate ideas) Pre-departure workshop 2 Team formation Scoping session 1.5 hour session to prepare for the first week of the study tour, INsights.
Each participant will need to identify the type of people/companies/organisations they need to talk to and already how they are going to do this, before they arrive
Week 1: INsights Trail
To provide focus, perspective, data and inspiration for the eChallenge by:
- Challenging students to find evidence of the market need for their idea
- Collecting and observing other market problems related or unrelated to their idea
- Bringing together the data collected to making sense of it and transform it into insights related to their idea
- To be inspired by the experience
- Scoping – Using a scoping wheel, students will identify the topic they are interested in and then provide focus for what they will undertake during the first week of the study tour.
- Scanning – Using a scan card, the students will scan fo:
- evidence of their need for their idea and
- problems they observe/encounter by undertaking structured interview, observations and other data gathering techniques
- Sense-making – Using a sense-making process, the students will analyse the collected data and transforming them into insights
- Insight – these insights should provide students with some information, evidence and perspective, of the need for their idea (or to pivot to a new one)
Day 9am to 12pm 1pm to 4pm Prior to arrival Scoping: Preparation seminar and exercise for the INsights process Monday Scanning Scanning Tuesday Scanning Free Wednesday Sense-making in train / Scanning in Ghent Scanning Thursday Scanning Sense-making Friday Insights Insights
Week 2 - eChallenge
To challenge eChallenge students to:
- identify market problems and opportunities for pursuit
- identify and develop solutions to access the opportunities
- test, measure, evaluate, learn and develop in iterative cycles
- develop effective relationships with team members, the market and other important stakeholders
- effectively communicate their concepts to others
- be inspired by the experience
A practical part of the idea development process will include:
- Emphasise – empathetically understand the nature of the problem
- Define – analyse your observations and synthesise them to accurately define the nature of the problem
- Ideate – generate a solution(s) that solves the most important aspect of the problem
- Prototype – create a usable version of the concept
- Test/evidence building – gather evidence for why your business concept solves the market problem in a successful way
Day 9am to 12pm 1pm to 4pm Monday Ideas vs opportunity Understanding your customer Tueday Creating value and business modelling Prototyping digital identify (including wire frames, visual identify, app shells) Wednesday Value proposition Wine Tasting Excursion Thursday Marketing Pitch coaching Friday Pitch practice Teams pitch Friday 6pm Cocktail function and awards
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
An overview of the course assessment appears in the following Table. Details appear in the following section:
# Assessment Type Task Type Length Weighting Learning Outcomes 1 Needs assessment report Individual* 2,500 words 30% 1-3 2 New venture proposal Individual* 2,000 words 30% 1-3 3 Semi finals pitches Group 10 minute presentation,
5 minute Q&A
30% 4,5 4 Learning reflections Individual* On-going quiz + 1,500 words 10% 1,3,4 Total 100%
Assessment Related RequirementsStudents should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.
Course results may be subject to moderation by the Assessment Review Committee.
Assessment requiring moderation will be carried out by the Academic Director or their nominee.
Assessment DetailNeeds assessment report: Students will write an essay focusing on a problem they have identified. The essay should delve into numerous concepts of entrepreneurial opportunity to build and evidence an argument as to what constitutes a valuable and valid opportunity. You will determine where obvious gaps lie and identify undisclosed needs that may hinder exploitation of the perceived opportunity. As you develop your paper you will use relevant aspects of the theory of entrepreneurial opportunity as supporting evidence to add substance and validity to the various factors and dynamics you address. Evaluate your findings, set priorities and formulate a plan of action. You will analyse and incorporate relevant academic reference sources to demonstrate a robust level of research knowledge understanding.
New venture proposal: Initial work for this assessment is undertaken in a group format, but the written assignment is completed and submitted on an individual basis, with marks awarded individually based on peer assessment of the student’s contribution to the group work. The assessment topic is based on a particular problem where students analyse how best to develop a plan to exploit the entrepreneurial opportunity. You will use related theories discussed in class, plus further readings/research undertaken during self-guided learning. Students should also utilise their expertise and any prior entrepreneurial, startup, workplace and/or volunteering experience to further evaluate the potential and identify risks for the planned new venture. Learning outcomes for this assessment will require students to demonstrate they understand the nonlinearity of planning for viable opportunity exploitation.
Semi-finals pitches: Student groups present the second iteration of their new venture positioning to a panel of investors. Each student will have the opportunity to exhibit the critical components of their venture; to articulate their value proposition for the problem identified and their prioritised solution. Students will use compelling metrics to gain credibility and develop a persuasive pitch. They will demonstrate critical thinking and their depth of knowledge to answer on the spot panel questions. Students will also demonstrate their ability to reflect and evaluate learning experiences during the course, including the venture showcase, to evolve and improve their new venture value proposition and positioning.
Learning reflections: Retrospection of the course is undertaken to reflect and make sense of what has been learned through the duration of the course. Students will address key aspects of the course content, the entrepreneurial process undertaken, and both formal and informal feedback received. Students will integrate, internalise and personalise the key learnings, to gauge changes in their approach to evaluating entrepreneurial opportunities, as well as perceiving the immediate application and potential future value of the new knowledge gained in both work and personal lives. The objective is to assess all the learning objectives of the course.
All text based assignments must be submitted via MyUni:
- Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
- Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
- Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
- Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
- Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
- Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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