ENTREP 7900 - Entrepreneurs Challenge

North Terrace Campus - Trimester 3 - 2016

Entrepreneurs Challenge (Australian eChallenge) is the development of a comprehensive strategic business plan for an early stage entrepreneurial venture. It runs in conjunction with the Australian eChallenge competition. Students must attend a series of workshops including areas of: Entrepreneurship and the Opportunity; Writing Concept Proposals; How to Write a Business Plan; Intellectual Property; Researching the Market; Finance and Accounting; Social Entrepreneurship; How to Pitch your Idea and Pitch Training. Students are required to develop a concept proposal for feedback before developing a comprehensive Business Plan of their opportunity. Students pitch to panels of potential investors from the local business community. In addition to access to extensive readings, videos, mentors and other materials, students are in the running to win prizes in the Australian eChallenge competition while having the course academically recognised towards their degree. The course will be taught by a mix of entrepreneurs, business practitioners and academic staff. For more details on workshops, process and prizes, go to: www.adelaide.edu.au/echallenge

  • General Course Information
    Course Details
    Course Code ENTREP 7900
    Course Entrepreneurs Challenge
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Trimester 3
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact 36-40 hours
    Available for Study Abroad and Exchange
    Incompatible TECHCOMM 3900, ENTREP 3900
    Assessment Assignment, presentations, quizzes, participation
    Course Staff

    Course Coordinator: Dr Gary Hancock

    For all enquiries, please contact:
    Zrinka Tokic, eChallenge Program Manager
    +61 8 8313 7131

    For all academic enquiries, please contact:
    Gary Hancock, Director, Undergraduate Program ECIC
    +61 8 8313 0125

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    The eChallenge program runs during Semester 2. To enrol in this course as an elective in Trimester 3, you will need to note the important dates below.

    For full details see adelaide.edu.au/echallenge/information/schedule/

    Thursdays from 28th July to 15th September; 6 October 2016
    5:30pm to 7pm
    Lower Napier LG29

    Additional sessions:
    Thursday 22 September (to be confirmed) - Venture Showcase
    Thursday 13 October - Semi-final Presentation (teams will be advised of presentation time)

    If successful to Final Presentation:
    Thursday 20 October - class
    Thursday 27 October - Final presentation
  • Learning Outcomes
    Course Learning Outcomes

    Students on completion of the course will:

    1. Understand the entrepreneurial process of turning an idea into a viable and sustainable venture and the ability to communicate innovative ideas and concepts effectively
    2. Have the ability to identify and analyse a range of strategic sources of resources for innovative entrepreneurial ventures
    3. Have a sound understanding of the purpose of a business plan be able to prepare, develop and communicate a plan;
    4. Understand the importance of building a balanced and effective entrepreneurial team
    5. Have an understanding of the legal and ethical issues facing entrepreneurs
    6. Know how assess a new opportunity or venture to determine its viability and sustainability
    7. Demonstrate an ability to operationalise a business plan
    8. Have the confidence to develop their own business venture or advise others who are doing so
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    2, 6, 7, 8
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1, 7, 8
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1, 7, 8
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    1, 6, 7, 8
  • Learning Resources
    Required Resources
    Text book:
    No text required
    Recommended Resources
    Extensive readings and materials are available on MyUni

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/ 
    From this link, you are able to access the Library's electronic resources.
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered in workshops.

    Please see schedule for full details: adelaide.edu.au/echallenge/information/schedule/

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary

    This is a draft schedule and sessions are a guide only. The timetable may be changed during the course delivery if necessary.

    For dates see Australian eChallenge webpage and MyUni

    1 Introduction to the Australian eChallenge, and Entrepreneurship
    2 Design Thinking, eChallenge Business Model Canvas
    3 Developing Entrepreneurial Strategies, Creativity & Innovation
    4 Identifying Business Opportunities/Lean Start-up
    5 Marketing for Start-ups
    6 Understanding Intellectual Property Issues for Start-ups
    7 How to Raise and Manage Cash for a Start-up
    8 How to Write a Business Plan
    9 Venture Showcase
    10 Presenting the Opportunity and Pitch your Idea
    11 Semi-final Presentation
    All assessments for this course are completed at this stage.

    Teams that successfully progress to the Finals stage are in the running to win prizes as listed on the eChallenge website. Additional content are as follows:
    12 60 Second Pitch Training
    13 Finals Presentation
    14 Awards Dinner
    Specific Course Requirements
    The program involves a series of formal lectures, workshops, one-to-one mentoring sessions and team meetings over the duration of the program. Participants are required, as a member of a team, to develop and write a business plan and make a presentation to a panel of judges at the semi-final stage.
    Small Group Discovery Experience
    The Australian eChallenge course, ENTREP 7900 and ENTREP 3900 fulfil the requirements of the Small Group Discovery Experience through the following;
    1. Students form small groups of 2 to 6 members
    2. They receive guidance and intellectual stimulation from the course director at the commencement of the process
    3. Their task is to research and identify an opportunity that they will work on through the course
    4. Learning will come from a collaborative environment consisting of interaction with other students, external (industry) experts, and access to a senior academic throughout their course
    5. Their learning is self-directed, there are no formal lectures, rather workshops to assist them in their investigation of their chosen opportunity
    6. All learning is based on student driven enquiry; that is the teacher responds to the needs of the small groups of students individually, rather than in a class environment.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #AssessmentLengthWeightingDue DateLearning Outcomes
    1 Concept Proposal (Group)
    and Supporting Analysis (Individual)
    1500 words
    1500 words
    See MyUni 5, 6
    2 Venture Showcase (Individual) Presentation 10% See MyUni 1, 3, 4, 7
    3 Business Plan (Group) 10 pages for plan, 6 pages of appendices 15% See MyUni 1-6, 8
    4 Semi-final presentation (Individual and Group) Presentation 10%
    See MyUni 3, 8
    5 Online Multiple Choice test (Individual) 4 quizes, 10 questions each 4 x 5% = 20% See MyUni 1-8
    6 Analysis and Reflection Essay (Individual) < 3000 words 10% See MyUni 2, 4
    7 Participation In class 10% See MyUni 1, 7, 8
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the classes that build your knowledge and thus enable you to be successful in this course.  

    Course results are subject to moderation by the ECIC Board of Examiners

    Assessment requiring moderation will be carried out by the Academic Director or their nominee.
    Assessment Detail
    Assessment 1: Concept Proposal (Group for proposal; Individual for PEST analysis)
    Weighting: 2 x 10% = 20%
    Submission Details: Online through MyUni

    1. Prepare a concept proposal that clearly identifies the opportunity.
    The template is intended as a guide. It is advisable to cover all of the areas in the template.

    2. Using the PEST analysis framework, identify the important aspects relating to your opportunity. See MyUni for guide.
    • Political, Economical, Social and Technological
    Length and Presentation:
    1. 1500 words: using the concept proposal template provided
    2. 1500 words: supporting analysis
    Criteria by which your assessment will be marked:
    Concept Proposal
    • Each concept proposal is sent to 3 judges. An average of their marks is used.
    • The Academic Director moderates the submission using the academic criteria and feedback from the judges to allocate a grade for the assignment.
    • Clear description of the problem to be solved
    • Clear and realistic definition of expected customers
    • Clear identification of existing market players and differentiation to your concept
    • Substantiate your concept’s value proposition
    • Clear definition of strategy
    • Clear, concise and grammatically written communication
    PEST Analysis
    • Identify appropriate factors
    • Clear analysis of the chosen factors
    • Clear, concise and grammatically written communication

    Assessment 2: Venture Showcase
    Weighting: 10%
    Submission Details: Attendance at the Venture Showcase

    Participate in the Venture Showcase where you/your team present your concept to the public.

    Length and Presentation:
    4-8pm (4 hours)
    Set up of a booth at a trade exhibition using props and materials to present your ideas. Meet and engage with the public to present your concept as well as receive feedback from them.

    Criteria by which your assessment will be marked:
    • Presentation – Clarity of concept and attractiveness of display
    • Team – how well the team presents and engages with the public
    • Business idea – clarity and communication of concept.
    • Judges will assess against these criteria and the results are moderated by the Academic Director.

    Assessment 3: Business Proposal (Group)
    Weighting: 15%
    Submission Details: Online through MyUni

    Business Proposal template will be provided.
    Write a business proposal for the opportunity to be commercialised.

    Your Business Proposal must:
    • Be typed using a minimum 12 point font on A4 plain paper
    • Have margins of at least 2cm and with a page number at the bottom of each page
    Not all of the subheadings will be relevant to your business opportunity. Please remove those areas that are not relevant. Make sure you update the numbering for all the subheadings.

    Some tables have been included as a guide to information required. To keep your business plan to the maximum 10 pages, some table information will need to be incorporated into one main spreadsheet and included in the appendices.

    Length and Presentation:
    It may contain:
    • Cover page
    • Contents page
    • Business plan: maximum 10 pages
    • Appendices: maximum 6 pages
    Criteria by which your assessment will be marked:
    • Each business proposal is assessed by at least 5 judges and the average of their marks is used.
    • The Academic Director moderates the results using the academic criteria and feedback from the judges to allocate a grade for the assignment.
    • Logical, clear and concise descriptions, definitions and explanations covering the prompts in the template
    • Provide realistic financial details of your business opportunity
    • Highlight what makes your business opportunity new, creative and innovative
    • Explain your concept in a compelling manner to hold the judges interest
    • Thorough research of competition and the market place
    • Clear concise and grammatically written communication.

    Assessment 4: Semi-final Presentation (Individual & Group)
    Weighting: 15% (10% & 5%)
    Submission Details: In person at location indicated in MyUni

    Prepare and present the opportunity that your team has developed to a group of judges. The judges are drawn from business and industry representatives as well as the Academic Director

    Length and Presentation:
    Presentation: 15 minutes using audio-visual aids
    Question and Answer: 10 minutes from the judges

    Criteria by which your assessment will be marked:
    • Each presentation is assessed by at least 5 judges and the Academic Director
    • Their assessment is based on the presentation, responses to Q&A and the commercial viability of the opportunity.
    • The Academic Director moderates the results using the academic criteria and feedback from the judges to allocate a grade for the assignment.
    Consider all aspects of your presentation
    • Practice your presentation with your team, rehearsing what you say and how you say it
      • Clothing – business attire is best, dependent on your concept
      • Body language – standing, fidgeting, slouching, moving around, hand movements etc
      • Speech – tone, inflection and simplified language.
    • Clear, logical and concise in explanations of your business opportunity, the market and future potential of your concept
    • Be confident and articulate in your presentation
    • Use of visual aids
    Question and Answer section
    • Effective use of time allowed
    • Provide substantive responses, ensuring you answer the question

    Assessment 5: 4 x Online multiple choice test (Individual)
    Weighting: 20% (5% each)
    Submission Details: Online through MyUni

    Answer multiple choice questions. Test will be available 3 days before the due date.

    Length and Presentation:
    4 quizes; each with 10 multiple choice questions

    Criteria by which your assessment will be marked:
    One point per correct response to questions.

    Assessment 6: Australian eChallenge Analysis and Reflection (Individual)
    Weighting: 10%
    Submission Details: Online through MyUni

    Personal reflection on your experiences during the course
    • Reflect on the lessons learnt
    • What have you changed or revised as a result?
    • What have you confirmed as appropriate for your business opportunity?
    Length and Presentation:
    < 3000 words

    Criteria by which your assessment will be marked:
    • Clarity of communciation
    • Logic of conclusions – ie. Link between feedback and changes and why.
    • Identify ways to improve on business opportunity and strategies for implementation
    • Analyse group dynamics and impact on business opportunity

    Assessment 7: Participation
    Weighting: 10%
    Submission Details: Online through MyUni

    Students are required to attend the workshops and mentor sessions.

    Length and Presentation:

    Criteria by which your assessment will be marked:
    Attendance and engagement as assessed by presenters and the academic director.
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above) Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

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    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

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