ENTREP 7901 - Tech eChallenge

North Terrace Campus - Trimester 1 - 2016

The Tech eChallenge represents one of the tracks under the eChallenge umbrella suite of programs. Whereas the Australian eChallenge (ENTREP 7900) embraces business/entrepreneurial innovation and commercialisation, the Tech eChallenge focuses on technological innovation with the emphasis on product design and the development of a prototype that has market relevance. Receiving instruction and guidance from experienced mentors, underpinned by theory, students develop prototypes that address a market need and then present these to a panel of judges where they receive feedback about their innovations. Those who complete the Tech eChallenge are able to enter the Australian eChallenge to develop entrepreneurial strategies for commercialising their prototypes and launching entrepreneurial ventures. For more information, please see: www.adelaide.edu.au/echallenge/tech-echallenge/

  • General Course Information
    Course Details
    Course Code ENTREP 7901
    Course Tech eChallenge
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Trimester 1
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact 36-40 hours
    Available for Study Abroad and Exchange Y
    Incompatible TECHCOMM 3901, ENTREP 3901
    Assessment Individual and group assignments and presentations
    Course Staff

    Course Coordinator: Professor Noel Lindsay

    Direct your enquiries to the following:
    Assessment, class meetings and readings - echallenge@adelaide.edu.au

    Teaching Staff
    Name: Grant Hull

    Short Bio:
    Grant Hull is CEO of Enabled, a digital innovation firm with services across strategic consulting, product development, mobile, touch, web, and motion.
    Under his guidance, Enabled has grown steadily over the last fifteen years and today works with iconic Australian brands  such as Coopers Brewery, ABC, RAA, and other multinationals from around the world.
    Graduating with an Honours majoring in business information systems and advances in human-computer interfaces, Grant survived the ‘Dot Com Bust’, leveraged the spread of Broadband, and grasped an early mover advantage in smartphone and touch technology.

    A popular presenter and speaker in the digital media sector, Grant has appeared on ABC’s Inside Business, Qantas Radio as well as mentoring and running programmes within various Adelaide universities in digital innovation and start-up.

    Public Profile: linkedin.com/in/granthull
    Twitter: @gbuffer
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this course students will be able to:
    1 Work effectively in a multi-disciplinary team
    2 Develop and action a market research plan
    3 Design and develop to prototype to satisfy identified customer needs
    4 Clearly communicate ideas and concepts, orally and in writing, in a professionally relevant manner
    5 Identify and discuss risks and challenges based on critical reflection of the process.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    2, 4, 5
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1, 3, 5
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1, 3, 4, 5
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1, 2, 3, 5
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    4, 5
  • Learning Resources
    Required Resources
    There is no required textbook
    Recommended Resources
    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/ 
    From this link, you are able to access the Library's electronic resources.
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)
  • Learning & Teaching Activities
    Learning & Teaching Modes

    Work will be collaborative and participatory.

    As well as ECIC academics and lecturers who will present workshops in their field of expertise, external technical professionals in areas relevant to your needs will be on hand to guide you in the development of your project.


    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components and self-directed study).

    Due to the structure of this course and the collaborative nature of building the project, students should attend all classes in order to pass the course. There is considerable experiential learning during the intensive classes that build your knowledge and thus enable you to be successful in this course.

    Where modules include presentations that form assessment items, attendance is deemed mandatory.

    Additional mentoring sessions outside the scheduled intensives are at the discretion of the student.

    Learning Activities Summary

    This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

    Activities Assessment
    1 Intro session
    Overview of entrepreneurship/commercialisation process
    Assessment 1:
    Start on your blog and post after every class and with significant moments.
    2 Jobs to be Done (JTBD) framework Assessment 2: JTBD essay
    3 Key JTBD for team concepts – stories
    Assessment 3: 60 second pitch
    4 Value Proposition Canvas
    MPV – Minimal Viable Product
    Assessment 4: Start planning Prototype Development Video
    Assessment 5:
    Start planning Product Development Brief
    5 Creating App Maps Continue developing concept, ideas for video and product brief
    6 Exploration of UX and UI and concepts Continue developing concept, ideas for video and product brief
    7 Creating Wireframes and applying functional descriptions to the wireframes Continue developing concept, ideas for video and product brief
    Mid Semester Break
    8 Electronic Proof of Concept (EPOC) and Prototypes Continue developing concept, ideas for video and product brief
    9 Specialised workshops on technical aspects delivered by Enabled and Microsoft Continue developing concept, ideas for video and product brief
    10 Working on EPOC Continue developing concept, ideas for video and product brief
    11 Specialised workshops on technical aspects delivered by Enabled and Microsoft Finalise concept, video and product brief
    12 Working on EPOC Finalise concept, video and product brief
    13 Specialised workshops on technical aspects delivered by Enabled and Microsoft Finalise concept, video and product brief
    14 Presentation of technical considerations teams will face in the short and long term Submit
    Assessment 4: Prototype Develpment Video
    Assessment 5: Product Development Brief
    15 Work in process prototype presentations
    • 7 minutes presentation (5-10 slides)
    • 10 feedback
    Assessment 6: Progress Presentations
    Teams have set appointment times for presentation
    16 Final presentations to judging panel
    • 10 minute presentation
    • 10 minute Q&A from panel of judges
    Assessment 7: Final Presentations
    Teams have set appointment times for presentation

    Readings will be supplied relevant to each session and well as input from professional and technical experts.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #AssessmentLengthWeightingDue DateLearning Outcomes
    1 Blog your journey
    ≥ 14 blog posts by the whole team.
    Each post to be between 200-500 words
    30% See MyUni 1-5
    2 JTBD essay
    2500 words 15% See MyUni 2, 4, 5
    3 60 second pitch
    60 seconds 5% See MyUni 1, 2, 4
    4 Prototype Development Video (Individual) 3-5 minutes 15% See MyUni 1-5
    5 Product Development Brief
    2-4 Pages of text and graphics 10% See MyUni 1-4
    6 Progress presentation (Individual) Presentation: 7 min;
    feedback: 10 min
    10% See MyUni 1-5
    7 Final presentation (Individual) Presentation: 10 min;
    Q&A: 10 min
    15% See MyUni 1-5
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

    Course results are subject to moderation by the ECIC Board of Examiners
    Assessment Detail
    Assessment 1: Blog your journey
    Weighting: 30%
    Submission Details: Though your own website (Wordpress is acceptable). Discuss alternate options with the Lecturer.

    Blog your journey during the course and what you learned
    There are a few critical topics that must be covered. These topics are available in MyUni
    Capture not only what was done but why, how, and with what consequences/results
    Blog entries must be critical reflection on the journey, not simply a description
    The questions you are considering at each stage in these reflections should be apparent in your entries

    Length and Presentation:
    Blog posts should average 200-500 words and be posted after each block.

    Criteria by which your assignment will be marked:
    • Clear and concise language and presentation of information
    • Nature and quality of reflections
    • Understanding of the product
    • Relevant knowledge to your product, market, risks and challenges
    • Identifying insights and expressing them
    • Lessons learnt and where to next

    Assessment 2: Jobs to be Done Essay
    Weighting: 15%
    Submission Details: Online through MyUni


    Jobs to be Done (JTBD) Framework:
    We start with the idea that customers buy products, not because of the type of person they are, but because they have a job to do. It is this desire to get a job done that causes them to buy a product or service in the first place.

    Choose one of the contrasting examples listed in MyUni, to demonstrate your understanding of the JTBD framework. Identify a
    number of possible JTBD for your chosen example and contrast how one of the offerings is either more or less suited to these jobs when compared to the other.

    Based on your research and analysis, how can you apply what you have learned to the concept you are working with in this course.
    Consider using the Strategy Canvas as shown in the third workshop to contrast your concept and its JTBD against other alternate offering.

    Length and Presentation:
    2500 words

    Criteria by which your assignment will be marked:

    • Thorough and realistic analysis of the jobs to be done
    • Clear and concise language and presentation of information
    • Demonstrate critical thinking and insight

    Assessment 3:
    60 second Pitch
    Weighting: 5%
    Submission Details: In class


    Each team will give a verbal presentation in class of what their concept is.
    In 60 seconds you need to cover:
    • What problem you are addressing, where possible consider the key Jobs (Functional, Emotional, Social)
    • What your solution is
    • What market validation activities you have done/in process of doing
      • Who is your potential customer/user
      • Does your concept meet their needs
    • If you want additional team members, what skills are you looking for?
    Length and Presentation:
    60 seconds

    Criteria by which your assignment will be marked:
    • Identification of the potential customers and/or end users and their needs/JTBD through in the product
    • Analysis of your team and additional requirements
    • Clear and concise language and presentation of information
    • Effective use of presentation time

    Assessment 4: Prototype Development Video
    Weighting: 15%
    Submission Details: Online via blog


    Design and development of a video explaining your concept.
    This assessment is for you to explain
    • The key JTBD your product solves (the problem), and your solution
    • The challenges faced in the design - how far along the team is in development
    • The type of support you are looking for from mentors and technical advisors
    • Simple Screen Capture of your Prototype/EPOC and its use
    Length and Presentation:
    3-5 minute video

    Criteria by which your assignment will be marked:
    • Analysis of product need, desirability from customers/users
    • Clear and concise language and presentation of information
    • Clear explanation of the problem being addressed, the solution and challenges.
    • Effective use of presentation time

    Assessment 5: Product Development Brief
    Weighting: 10%
    Submission Details: Online through MyUni


    Using the text and graphical elements produced through your time in this course, create a Product Development Brief that will be given to the judging panel so they will have an idea of what you will be pitching to them. The intention of this is to give them a clear overview of your concept:
    • The problem being solved
    • The solution
    • Mock-up of what it will look like
    • Who is the customer/user?
    • Expected development costs to reach minimal viable product
    • App Map, Wireframes and Mock-up of what it will look like and links to any EPOCs and other online materials
    • Functional descriptions and technical considerations
    Length and Presentation:
    2-4 pages

    Criteria by which your assignment will be marked:
    • Clear and concise language and presentation of information
    • Effective use of space on the page
    • Effective implementation of a viable product from your research
    • Clear consideration of the costs involved
    • Demonstrate critical thinking and insight

    Assessment 6: Progress presentation
    Weighting: 10%
    Submission Details: In class


    This is your opportunity to get feedback to refine your final presentation.
    See criteria in assessment 7 to make sure you have covered all areas. In addition, in this presentation:
    • Describe clearly the design process and why
    • Identify where additional detail is required and how it will be addressed.
    • Identify and manage risk of product failure: what risks you face and how you have/will overcome these
    You should reflect on this feedback in your blog

    Length and Presentation:
    7 minute presentation
    10 minute feedback

    Criteria by which your assignment will be marked:
    • Clear and concise language and presentation of information
    • Risk assessment analysis and strategies to overcome perceived risks
    • Analyse probability vs. impact of risks
    • Effective use of presentation time

    Assessment 7:
    Final Presentation
    Weighting: 15%
    Submission Details: In class


    Based on the feedback from the previous presentation and further development of your concept, the final presentation of your product is to a panel of judges.

    Required presentation order and content:
    1. The problem you are addressing
    2. Your solution
    3. The market for the product:
      1. who is your customer/user?
      2. expected development costs to reach minimal viable product
    4. What is your product? (What it does, not specifics of how it works.)
    Length and Presentation:
    10 minutes presentation – It is at your discretion what tools and props are used, if at all.
    10 minutes Question and Answers

    Criteria by which your assignment will be marked:
    • Clear and concise language and presentation of information
    • Follow the order and address the required presentation content
    • Appropriateness of your presentation for your audience
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above) Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

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  • Policies & Guidelines
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