ENTREP 7901 - Tech eChallenge

North Terrace Campus - Trimester 1 - 2021

The Tech eChallenge represents one of the tracks under the eChallenge umbrella suite of programs. Whereas the Australian eChallenge (ENTREP 7900) embraces business/entrepreneurial innovation and commercialisation, the Tech eChallenge focuses on technological innovation with the emphasis on product design and the development of a prototype that has market relevance for different streams including not limited to MedTech, AgTech, EdTech and FinTech. Receiving instruction and guidance from experienced mentors, underpinned by theory, students develop prototypes that address a market need and then present these to a panel of judges where they receive feedback about their innovations. Those who complete the Tech eChallenge are able to enter the Australian eChallenge to develop entrepreneurial strategies for commercialising their prototypes and launching entrepreneurial ventures. For more information, please see: www.adelaide.edu.au/echallenge/tech-echallenge/

  • General Course Information
    Course Details
    Course Code ENTREP 7901
    Course Tech eChallenge
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Trimester 1
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Incompatible TECHCOMM 3901, ENTREP 3901
    Assessment Individual and group assignments, and presentations
    Course Staff

    Course Coordinator: Dr Manjula Dissanayake

    Direct your enquiries to the following:
    Assessment, class meetings and readings - echallenge@adelaide.edu.au

    Teaching Staff
    Name: Grant Hull

    Public Profile: linkedin.com/in/granthull
    Twitter: @gbuffer
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this course students will be able to:
    1 Work effectively in a multi-disciplinary team
    2 Develop and action a market research plan
    3 Design and develop to prototype to satisfy identified customer needs
    4 Clearly communicate ideas and concepts, orally and in writing, in a professionally relevant manner
    5 Identify and discuss risks and challenges based on critical reflection of the process.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    2, 4, 5
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1, 3, 5
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1, 3, 4, 5
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1, 2, 3, 5
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    4, 5
  • Learning Resources
    Required Resources
    There is no required textbook
    Recommended Resources
    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes

    Work will be collaborative and participatory.

    As well as ECIC academics and lecturers who will present workshops in their field of expertise, external technical professionals in areas relevant to your needs will be on hand to guide you in the development of your project.


    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components and self-directed study).

    Due to the structure of this course and the collaborative nature of building the project, students should attend all classes in order to pass the course. There is considerable experiential learning during the classes that build your knowledge and thus enable you to be successful in this course.

    Where modules include presentations that form assessment items, attendance is deemed mandatory.

    Additional mentoring sessions outside the scheduled intensives are at the discretion of the student.

    Learning Activities Summary
    Workshop 1 Introduction & Jobs to be Done (JTBD) framework
    Workshop 2 Key JTBD for team concepts – stories & Value Proposition Canvas & MPV – Minimal Viable Product
    Workshop 3 Creating App Maps & Exploration of UX and UI and concepts
    Workshop 4 Creating Wireframes and applying functional descriptions to the wireframes
    Workshop 5 Electronic Proof of Concept (EPOC) and Prototypes & Specialised workshops delivered by Enabled and Microsoft
    Workshop 6 Working on EPOC & Specialised workshops delivered by Enabled and Microsoft
    Workshop 7 Working on EPOC & Specialised workshops delivered by Enabled and Microsoft
    Workshop 8 Technical considerations teams will face in the short and long term
    Preliminary round presentations
    Final presentations
    Awards Dinner
    For details of Preliminary and Final presentations, and the Awards Dinner, please see MyUni and adelaide.edu.au/echallenge/tech-echallenge/schedule
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    #Assessment TaskTask TypeLengthWeightingLearning Outcomes
    1 JTBD essay Individual 3000 words 30% 2, 4 & 5
    2.a Prototype Development recorded pitch Group 60 Seconds 10% 1, 2 & 4
    2.b Product Development Report Group 2000 Words plus graphics 20% 1-4
    3.a Presentation Submission Group Presentation: 10 min; Q&A: 10 min 30% 1-5
    3.b Pitch Reflection Submission Individual 2000 word individual Pitch reflection 10% 1-5
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

    Course results may be subject to moderation by the Assessment Review Committee.

    Assessment requiring moderation will be carried out by the Academic Director or their nominee.
    Assessment Detail
    Jobs to be Done Essay
    We start with the idea that customers buy products, not because of the type of person they are, but because they have a job to do. It is this desire to get a job done that causes them to buy a product or service in the first place. 

    Write an essay about the JTBD framework. Describe and analyse the framework itself, apply it to a number of examples presented and use the framework in the design of your own product.

    Product development brief and pitch
    Part a: Product development brief that describes the concept of your idea and includes a mix of diagrams and description.
    Part b: 60 Second recorded pitch where you describe your idea. The length of time will be a challenge, and distilling your message to only the important details will take practice and rehearsal.

    You are required to submit your video through the course website.

    The product development brief (75% of grade) and recorded pitch (25% of grade) must be submitted in order to pass the assignment.

    Final Presentation and Individual reflection
    Present your idea to a panel of industry experts. This panel will assess your idea using the concepts discussed in class, as well as assess your presentation skills. Your presentation will occur as a team, but you will receive individual grades.

    Individual reflection:
    Write your reflections on the pitch, covering the pitch experience, areas of weakness or identified strengths. This is a personal critique and reflection on the elements of your pitch that were good and what would require improvement, with reference to the concepts of the course.

    All text based assignments must be submitted via MyUni:

    • Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
    • Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    • Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
    • Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.