MARKETNG 2503NA - Marketing Communications II

Ngee Ann-Adelaide Education Centre - Trimester 1 - 2016

The course information on this page is being finalised for 2016. Please check again before classes commence.

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity and public relations as well as the process by which these are integrated and planned.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.