ENTREP 1006 - Opportunity Assessment
North Terrace Campus - Semester 2 - 2019
General Course Information
Course Code ENTREP 1006 Course Opportunity Assessment Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre Term Semester 2 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Incompatible ENTREP 2006, TECHCOMM 2006 Course Description What factors create a potential opportunity? How do you assess the potential benefits and risks that underlie an opportunity? You will deconstruct a potential innovative idea and create your own evaluation process through use of a range of business tools to reconstruct it into a market opportunity. You will learn to identify changes in the external environment and to recognise trends/patterns that provide insights into correcting direction and continually improving a growing venture, or an established company. In developing a detailed feasibility plan you gain new perspectives in evaluating and enriching an innovative idea.
Course Coordinator: Dr Wendy Lindsay
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning Outcomes
On successful completion of this course, students will be able to:
1 Identify entrepreneurship theory and principles, especially in the context of assessment of new ventures as distinct to traditional business 2 Conduct detailed market research (primary and secondary) and become familiar with external and internal environmental scanning techniques 3 Articulate a new venture investment proposition and communicate ideas and concepts effectively 4 Build an assessment process for a new opportunity or venture to determine its viability and sustainability 5 Develop and use appropriate assessment frameworks for different new ventures and present these to fellow students and industry 6 Identify the areas of risk and ethical dilemmas in research commercialisation and/or in introducing new technologies or other innovations into a market
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1,2,4,5,6 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
2,4,5,6 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
1,2,3,5 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1-6 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
3-6 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
Required ResourcesText book:
Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2019). Entrepreneurship: Theory/Process/Practice, 5th Asia Pacific Edition. Cengage Learning. ISBN-13: 9780170411752
Recommended ResourcesA comprehensive list of readings will be available on MyUni
Students may also benefit by consulting the following text:
Timmons, Jeffry A., Gillin, L. M., Burshtein, S., and Spinelli, Stephen Jr. (2010).New Venture Creation: Entrepreneurship for the 21st Century – A Pacific Rim Perspective, 1st Edition. McGraw-Hill Irwin.
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.
Online LearningMyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
Learning & Teaching Activities
Learning & Teaching ModesThis course is taught in a two hour lecture each week and one hour tutorial commencing in the second week of the semester. Content is offered in blended learning mode with on-line supporting materials.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
Undertaking a comprehensive assessment of an opportunity is a time consuming process and in this course you are expected to ultimately demonstrate your capacity to satisfactorily reach a conclusion on whether a business idea or concept is truly an opportunity and make recommendations with respect to how to proceed to develop the idea. Each student can expect to devote in the vicinity of 10-15 hours per week throughout the semester to acquire and master the tools and concepts of this course.
Learning Activities Summary
This is a draft schedule that may change during the course delivery if necessary.
* Textbook: Frederick, O’Connor and Kuratko 2019
Schedule Session Topic Readings*/Activities 1 Introduction Textbook: Ch 1 2 Thinking entrepreneurially Textbook: Ch 2 3 Exploring opportunity concepts and pathways Textbook: Ch 4 and Ch 5 4 Concept Presentations and Design Thinking Textbook: Ch 6 5 Opportunities: Ethical and Social Textbook: Ch 3 6 Identifying the customer. Market dynamics Textbook: Ch 7 and Ch 8 7 Competitior Analysis Textbook: Ch 9 8 Sustaining New Ventures Textbook: Ch 11 9 Framework Discussion and Video presentations Assignment 2 Presentations 10 Regulatory Challenges Textbook: Ch 10 11 Financing and Harvesting Textbook: Ch 13 and Ch 14 12 In Class Case study assessment Wrap up and review
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Task Task Type Length Weighting Learning Outcome Opportunity Concept Proposal Individual 2 minutes oral pitch and 300 words executive summary 5% Oral presentation & 10% Executive summary 1, 2 Opportunity Assessment Framework Group Report max 2500 words
20 mins Video Presentation
25% 1,3 and 4 Case Study Assessment Individual 90 mins in class 30% 3, 4 and 5 Opportunity Assessment Report Individual Max 3000 words 30% 4, 5 and 6
Assessment Related RequirementsStudents should attend all classes in order to pass the course. There is considerable experiential learning in class that build your knowledge and thus enable you to be successful in this course.
Course results are subject to moderation by the ECIC Board of Examiners
Assessment DetailAn Opportunity Concept
This assignment comprises a TWO minute oral pitch of a proposal to seek permission to explore an opportunity concept and prepare a short Executive Summary of the opportunity. You are required to pitch a perceived opportunity to an interested audience with the primary aim to win support and resources to pursue the concept to full opportunity assessment. This is your chance to attract team members for assignment two and showcase your skills and abilities.
Your Executive Summary should address at least all the points included in your presentation and further include an outline of the tasks to be undertaken to complete the opportunity assessment.
Opportunity Assessment Framework
Based on desk research and possible interviews with knowledgeable people analyse and critique with your team (of no more than five members) an Opportunity Assessment Framework that can be used to validate a venture concept.
During the second part of the course, your team will be given an opportunity to present a video summary of your analysis, critique and conclusion on the opportunity assessment framework for class discussion.
Case Study Assessment
You will be provided a case study and expected to complete a combination of short answer and essay type questions for this assessment.
Prepare a full Opportunity Assessment report that outlines the possibilities of a technology or business concept of your own choice. Make your recommendations clear and base these on clearly articulated conclusions drawn from your opportunity assessment investigations and analysis.
SubmissionAll text based assignments must be submitted via MyUni.
Please refer to step by step instructions: MyUni Learning Centre
There are a few points to note about the submission of assignments:
- Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
- Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
- Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
- Extensions of Time: An application for Assessment Extension should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances.
- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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