ENTREP 2016 - Opportunity Assessment in Science Entrepreneurship

North Terrace Campus - Semester 2 - 2019

You will develop the underpinning elements of how to spot, assess and exploit an entrepreneurial opportunity based on science and/or technology. You gain valuable insight for aspirations you have to found your own business. This course has application for students looking at developing careers as tech transfer managers, business developers, business advisors, investment managers or serial entrepreneurs. Content covered during the course encompasses developing an opportunity assessment programme; assessing potential success of a number of possible opportunities; risk analysis of commercialisation of innovation; assessing technological innovations; assessing market and financial issues of commercialisation; construction and communication of conclusions.

  • General Course Information
    Course Details
    Course Code ENTREP 2016
    Course Opportunity Assessment in Science Entrepreneurship
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange N
    Incompatible ENTREP 2006, ENTREP 1006, TECHCOMM 2006
    Restrictions Available to BScEntrep students only
    Course Description You will develop the underpinning elements of how to spot, assess and exploit an entrepreneurial opportunity based on science and/or technology. You gain valuable insight for aspirations you have to found your own business. This course has application for students looking at developing careers as tech transfer managers, business developers, business advisors, investment managers or serial entrepreneurs. Content covered during the course encompasses developing an opportunity assessment programme; assessing potential success of a number of possible opportunities; risk analysis of commercialisation of innovation; assessing technological innovations; assessing market and financial issues of commercialisation; construction and communication of conclusions.
    Course Staff

    Course Coordinator: Dr Wendy Lindsay

    Program Director Contact Details: Innovation and Entrepreneurship
    Name: Dr Wendy Lindsay
    Email: wendy.lindsay@adelaide.edu.au
    Teaching Staff
    Rajeev Kamineni
    Email: rajeev.kamineni@adelaide.edu.au
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this course, students will be able to:
    1. Identify entrepreneurship theory and principles, especially in the context of assessment of new science-based ventures as distinct to traditional business
    2. Conduct detailed market research (primary and secondary) and become familiar with external and internal environmental scanning techniques
    3. Articulate a new science-based venture investment proposition and communicate ideas and concepts effectively
    4. Build an assessment process for a new science-based opportunity or venture to determine its viability and sustainability
    5. Develop and use appropriate assessment frameworks for different new science-based ventures and present these to fellow students and industry
    6. Identify the areas of risk and ethical dilemmas in commercialisation of science and/or in introducing new technologies or other science-based innovations into a market
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
  • Learning Resources
    Required Resources
    Text book:
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2019). Entrepreneurship: Theory/Process/Practice, 5th Asia Pacific Edition. Cengage Learning. ISBN-13: 9780170411752
    Recommended Resources
    A comprehensive list of readings will be available on MyUni

    Students may also benefit by consulting the following text:

    Timmons, Jeffry A., Gillin, L. M., Burshtein, S., and Spinelli, Stephen Jr. (2010).New Venture Creation: Entrepreneurship for the 21st Century – A Pacific Rim Perspective, 1st Edition. McGraw-Hill Irwin.

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is taught in a two hour lecture each week and one hour tutorial commencing in the second week of the semester. Content is offered in blended learning mode with on-line supporting materials.

    The students in this class attend the same lectures as students in ENTREP 1006 Opportunity Assessment, and will receive specialised tutorial support from science tutors.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary

    This is a draft schedule that may change during the course delivery if necessary.

    Session Topic Readings*/Activities
    1 Introduction Textbook: Ch 1
    2 Thinking entrepreneurially Textbook: Ch 2
    3 Exploring opportunity concepts and pathways Textbook: Ch 4 and Ch 5
    4 Concept Presentations and Design Thinking Textbook: Ch 6
    5 Opportunities: Ethical and Social Textbook: Ch 3
    6 Identifying the customer: Market Dynamics Textbook: Ch 7 and Ch 8
    7 Competitor Analysis Textbook: Ch 9
    8 Sustaining New Ventures Textbook: Ch 11
    9 Framework Discussion and Video Presentations Assignment 2 Presentations
    10 Regulatory Challenges Textbook: Ch 10
    11 Financing and Harvesting Textbook: Ch 13 and Ch 14
    12 In Class Case Study Assessment Wrap up and Review
    * Textbook: Frederick, O’Connor and Kuratko 2019
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment Task Task Type Length Weighting Learning Outcome
    Opportunity Concept Proposal Individual 2 minutes oral presentation and 300 words executive summary 5% Oral presentation & 10% Executive summary 1, 2
    Opportunity Assessment Framework Group Report max 2500 words
    20 mins Video Presentation
    25% 1,3 and 4
    Case Study Assessment Individual 90 mins in class 30% 3, 4 and 5
    Opportunity Assessment Report Individual Max 3000 words 30% 4, 5 and 6
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning in class that build your knowledge and thus enable you to be successful in this course.  

    Course results are subject to moderation by the ECIC Board of Examiners.
    Assessment Detail
    An Opportunity Concept
    This assignment comprises a TWO minute oral presentation of a proposal to seek permission to explore an opportunity concept and prepare a short Executive Summary of the opportunity. You are required to pitch a perceived opportunity to an interested audience with the primary aim to win support and resources to pursue the concept to full opportunity assessment. This is your chance to attract team members for assignment two and showcase your skills and abilities.

    Your Executive Summary should address at least all the points included in your presentation and further include an outline of the tasks to be undertaken to complete the opportunity assessment.

    Opportunity Assessment Framework
    Based on desk research and possible interviews with knowledgeable people analyse and critique with your team (of no more than four members) an Opportunity Assessment Framework that can be used to validate a venture concept.

    During the second intensive your team will be given an opportunity to present a video summary of your analysis, critique and conclusion on the opportunity assessment framework for class discussion.

    Case Study Assessment
    You will be provided a case study and expected to complete a combination of short answer and essay type questions for this assessment.

    Opportunity Assessment
    Prepare a full Opportunity Assessment report that outlines the possibilities of a technology or business concept of your own choice. Make your recommendations clear and base these on clearly articulated conclusions drawn from your opportunity assessment investigations and analysis.
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: MyUni Learning Centre

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please include in the assignment a completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  An application for Assessment Extension should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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