ENTREP 3022 - My Startup (12 units)

North Terrace Campus - Semester 1 - 2019

This course will assist in the development of interpersonal skills, analytical ability, and business acumen to strengthen your confidence in developing your existing venture. You will research, plan, and operationalise a business plan, assessing the risks and opportunities that arise. Demonstrating a high level of competence in the entrepreneurial process and be able to effectively communicate that knowledge to others.

  • General Course Information
    Course Details
    Course Code ENTREP 3022
    Course My Startup (12 units)
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 1
    Level Undergraduate
    Location/s North Terrace Campus
    Units 12
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange N
    Prerequisites Core courses for the BInnovEntr
    Restrictions Available for BInnovEntr students only
    Course Description This course will assist in the development of interpersonal skills, analytical ability, and business acumen to strengthen your confidence in developing your existing venture. You will research, plan, and operationalise a business plan, assessing the risks and opportunities that arise. Demonstrating a high level of competence in the entrepreneurial process and be able to effectively communicate that knowledge to others.
    Course Staff

    Course Coordinator: Dr Wendy Lindsay

    Program Director Contact Details: Innovation and Entrepreneurship
    Name: Dr Wendy Lindsay
    Email: wendy.lindsay@adelaide.edu.au

    Teaching Staff
    This course will be collaboratively taught using aligned supervisors, experienced industry professionals, plus entrepreneurs and/or mentors from the ThincLab.

    Teaching staff may also include ThincLab professionals in Singapore and France, should the student wish to explore export potential/international growth options, or pre-arranged/approved options via appropriate accredited study exchange programs.
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    On successful completions of this course, students will be able to:
    1. Identify and scope an entrepreneurial opportunity from ambiguous information gathered and critically evaluate accuracy of data and where gaps exist in such information sources;
    2. Design an investigation, experimental in-field research and/or hypotheses to trial, develop and execute the perceived opportunity;
    3. Apply an advanced level of entrepreneurial principles and practice, from multiple perspectives, to devise feasible solutions to complex venture challenges;
    4. Communicate multifaceted concepts to diverse audiences in multiple formats;
    5. Synthesise results of research undertaken, in-field experiments, findings, financial forecasts and future strategic growth options into a detailed business plan to establish an investment ready, viable operational blue print for the startup venture.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
  • Learning Resources
    Required Resources
    No textbook required.

    A reading list relevant to the specifics of the project will be provided in MyUni. It is expected that students will look beyond these resources to find additional literature of value.
    Recommended Resources

    Class discussions will highlight additional reading/books students have found valuable during their startup journey. In addition, students may find the following peer-reviewed journals useful in sourcing relevant theoretical articles.

    • Entrepreneurship Theory & Practice
    • Journal of Business Venturing
    • Entrepreneurship & Regional Development
    • Journal of Small Business Management
    • Journal of Social Entrepreneurship
    • Academy of Management Journal
    • Small Business Economics

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course will involve workshops relevant to the progress of the startup venture and may comprise pertinent lecture content, discussion groups, entrepreneur meetings, and panel mentoring. Students are expected to participate in regular supervision meetings to monitor progress of self-study, discuss progression from one assessment item to the next, and to maintain a dialogue of activities planned to reach the level of quality required from the final assessment piece.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study).

    Total workload hours: 12 hours per week x 13 weeks = 156 hours.
    Total contact hours: 3 hours per week x 12 weeks = 36 hours.
    Total self-guided study: 156 hours – 36 hours = 120 hours.

    You can expect to commit 624 total study hours to this 12 unit course.
    Learning Activities Summary
    Session Workshop Content

    Introduction to the course: Course overview/Overview of assessment

    What is your purpose?
    Utilising design thinking to create my preferred future


    Realities of the startup journey:
    Project managing and planning my startup

    Have a shortcoming?
    Learn to overcome it


    Unexpected challenges occur regularly:
    Developing a viable business model for my startup

    Customer development; do I have a market?
    Maximising marketing/digital marketing strategies for my startup


    Fill that sales funnel:
    Who? Me!

    Make the most of an unanticipated opportunity:
    Working towards competitive advantage for my venture


    Be resourceful when building a team:
    Leading myself and my entrepreneurial team

    Going all-out has its risks:
    Risk assessment and contingency planning


    Show me the money!
    Resourcing and growing my venture

    If things turn bad, salvage what you can:
    Pivot, or back to the drawing board?

    7 In-class presentations
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    #Assessment TaskTask TypeLengthWeightLearning Outcomes
    1 Startup Statement and Plan Individual Max. 1,000 words 5% 1,3,4
    2 Supervisor Interaction Individual 30 min sessions 15% 1,2,4
    3 Project Presentation Individual 15 min presentation, plus Q&A.
    1,500 word Situational Report
    15% 1-5
    4 Business Plan Individual Max. 7,500 words 65% 1-5
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.  

    Course results are subject to moderation by the ECIC Board of Examiners.
    Assessment Detail
    Startup Statement and Plan
    You will prepare a Startup Statement and Plan, for submission in Week 2. This Statement and Plan will identify the problem/solution, the anticipated journey to be taken, a projected timeline and detail of the anticipated objectives/goals you are seeking to achieve.
    Supervisor Interaction
    You will have regular meetings with your supervisor. Meeting times must be arranged between you, your supervisor and, if required, any third parties that may be relevant to the stage of startup you are working on at that point in time. Notes will be taken by you at each meeting and used to monitor progress at the following meeting. Supervisor meetings will result in generation of written tasks and/or in-field activities that will result in ongoing assembly of the first draft of your business plan.
    Mid-Point Presentation
    You will present your stage of work at the mid-point (week 9) of the course to an audience of your peers, specialists and/or mentors. The presentation will be 15 minutes duration, plus Q&A from the audience. To support your presentation, you will also prepare a 1,500 word Situational Report to demonstrate key milestones your startup has achieved to date, and clarify what crucial aspects remain to bring the startup into a fully operational mode.
    Business Plan/Strategic Plan
    You will produce a detailed comprehensive business plan or strategic plan, covering a period of 2 years. The most efficient way to produce a document of this nature and length is to work on a draft version as the course progresses through the various hands-on stages of your startup venture you work through. After the mid-point presentation, you will identify where the gaps lie, reassess where to focus your efforts and begin to finesse the document leading up to submission in week 15. The worth of business plans (or strategic plans) is not in the quantity of writing produced, but in the brevity, crispness and quality of writing. Key stakeholders or potential investors seek succinct, cogent, well written plans that clearly outline genuine potential supported by sound data and reliable evidence.
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: MyUni Learning Centre

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please include in the assignment a completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  An application for Assessment Extension should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
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