ENTREP 3021 - My Startup (6 units)

North Terrace Campus - Semester 1 - 2020

This course will assist in the development of interpersonal skills, analytical ability, and business acumen to strengthen your confidence in developing your existing venture. You will research, plan, and operationalise a business plan, assessing the risks and opportunities that arise. Demonstrating a high level of competence in the entrepreneurial process and be able to communicate that knowledge to others.

  • General Course Information
    Course Details
    Course Code ENTREP 3021
    Course My Startup (6 units)
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 1
    Level Undergraduate
    Location/s North Terrace Campus
    Units 6
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange N
    Prerequisites Core courses for the BIE including ENTREP 3900. Must have a viable potential business opportunity to work on during the course.
    Restrictions Available for BInnovEntr students only
    Assessment Assignments, presentation
    Course Staff

    Course Coordinator: Dr Wendy Lindsay

    Program Director Contact Details: Innovation and Entrepreneurship
    Name: Dr Wendy Lindsay
    Email: wendy.lindsay@adelaide.edu.au
    Teaching Staff
    Lorraine Caruso

    This course will be collaboratively taught using aligned supervisors, experienced industry professionals, plus entrepreneurs and/or mentors from the ThincLab.

    Teaching staff may also include ThincLab professionals in Singapore and France, should the student wish to explore export potential/international growth options.
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    On successful completions of this course, students will be able to:
    1. Outline an entrepreneurial opportunity from ambiguous information and critically evaluate accuracy and gaps in such information sources;
    2. Design in-field experimentation to trial, develop and execute aspects of the perceived opportunity;
    3. Apply an intermediate level of entrepreneurial principles and practice, from multiple perspectives, to devise solutions to venture challenges;
    4. Communicate integrated concepts to various audiences in different formats;
    5. Synthesise research, findings and forecasts into an operational business plan or viable blue print for the venture.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
  • Learning Resources
    Required Resources
    No Textbook required.

    A reading list relevant to the specifics of the project will be provided in MyUni. It is expected that students will look beyond these resources to find additional literature of value.
    Recommended Resources

    Class discussions will highlight additional reading/books students have found valuable during their startup journey. In addition, students may find the following peer-reviewed journals useful in sourcing relevant theoretical articles.

    • Entrepreneurship Theory & Practice
    • Journal of Business Venturing
    • Entrepreneurship & Regional Development
    • Journal of Small Business Management
    • Journal of Social Entrepreneurship
    • Academy of Management Journal
    • Small Business Economics
    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is taught via on-campus face to face lectures and tutorials. The course delivers recognised knowledge and skills in respect to conducting valid research. This course will be a preparatory course for the 6 unit capstone course.

    All course learning materials will be accessible via the online MyUni platform.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study).

    Total workload hours: 12 hours per week x 13 weeks = 156 hours.
    Total contact hours: 3 hours per week x 12 weeks = 36 hours.
    Total self-guided study: 156 hours – 36 hours = 120 hours.

    You can expect to commit 312 total study hours to this 6 unit course.
    Learning Activities Summary
    Session Workshop Content

    Introduction to the course: Course overview/Overview of assessment

    What is your purpose?
    Utilising design thinking to create my preferred future


    Realities of the startup journey:
    Project managing and planning my startup

    Have a shortcoming?
    Learn to overcome it


    Unexpected challenges occur regularly:
    Developing a viable business model for my startup

    Customer development; do I have a market?
    Maximising marketing/digital marketing strategies for my startup


    Fill that sales funnel:
    Who? Me!

    Make the most of an unanticipated opportunity:
    Working towards competitive advantage for my venture


    Be resourceful when building a team:
    Leading myself and my entrepreneurial team

    Going all-out has its risks:
    Risk assessment and contingency planning


    Show me the money!
    Resourcing and growing my venture

    If things turn bad, salvage what you can:
    Pivot, or back to the drawing board?

    7 In-class presentations
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    #Assessment TaskTask TypeLengthWeightLearning Outcomes
    1 Supervisor Interaction Individual 30 min sessions 15% 1,2,4
    2 Project Presentation Individual 15 min presentation, plus Q&A.
    Supported by an written outline
    of key milestones achieved
    15% 1-5
    3 Business Plan Individual 7,000 words 70% 1-5
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

    Course results may be subject to moderation by the Assessment Review Committee.
    Assessment Detail
    Supervisor Interaction
    You will have regular meetings with your supervisor. Meeting times must be arranged between you, your supervisor and, if required, any third parties that may be relevant to the stage of startup you are working on at that point in time. Notes will be taken by you at each meeting and used to monitor progress at the following meeting. Supervisor meetings may result in written tasks or in-field activities that will facilitate production of your business plan.
    Mid-Point Presentation
    You will present your stage of work at the mid-point (week 7) of the course to an audience of your peers, specialists and/or mentors. The presentation will be of 15 minutes duration, plus Q&A from the audience.

    The presentation should be supported by an outline of key milestones your startup has achieved to date, and may include any challenges you have struggled with and are seeking feedback on. Record the feedback received from the audience/panel and apply this back into your developing business plan.
    Business Plan
    You will produce a detailed written business plan covering a period of 2 years (maximum 7,000 word count – not including appendices and references). The most efficient way to produce a document of this nature and length is to work on a draft version as the course progresses through the various hands-on stages of your startup venture you work through. After the Mid-Point presentation, you will consider where the gaps lie, reassess what to focus your efforts on and begin to finesse the document leading up to submission in week 12. The worth of business plans is not in the quantity of writing produced, but in the quality. Key stakeholders or potential investors seek succinct, well written plans that clearly outline genuine potential supported by sound data and reliable evidence.

    All text based assignments must be submitted via MyUni:

    • Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
    • Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    • Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
    • Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

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