ENTREP 3020 - Corporate Entrepreneurship in Organisations

North Terrace Campus - Semester 1 - 2022

Established companies are progressively creating new business opportunities as an imperative for maintaining competitive advantage, retaining market share and continued success. Maturing technologies and aging product portfolios require businesses to create, develop, and sustain innovative new businesses. This course will explore how to innovate and apply entrepreneurship principles in the corporate setting. You will develop knowledge on navigating barriers to create, develop and scale innovative initiatives that do not typically fit within established systems, processes, and cultures.

  • General Course Information
    Course Details
    Course Code ENTREP 3020
    Course Corporate Entrepreneurship in Organisations
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 1
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Course Description Established companies are progressively creating new business opportunities as an imperative for maintaining competitive advantage, retaining market share and continued success. Maturing technologies and aging product portfolios require businesses to create, develop, and sustain innovative new businesses. This course will explore how to innovate and apply entrepreneurship principles in the corporate setting. You will develop knowledge on navigating barriers to create, develop and scale innovative initiatives that do not typically fit within established systems, processes, and cultures.
    Course Staff

    Course Coordinator: Dr Gareth Thomas

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1. Define corporate entrepreneurship and its role in achieving competitive advantage.
    2. Articulate the challenges and opportunities for large organisations in developing an entrepreneurial mindset.
    3. Determine the key architecture required to support an entrepreneurial organisation.
    4. Develop entrepreneurial behaviours and activities that align with innovation.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.


    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.


    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.


    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.


    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.


    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

  • Learning Resources
    Required Resources

    Burns, P 2020, Corporate Entrepreneurship and Innovation, 4th edn, Macmillan Science & Educ. UK.

    In addition to the textbook, there will be a range of readings provided in MyUni to reflect the theoretical and applied perspectives of corporate entrepreneurship.

    Recommended Resources
    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes

    This course is offered in blended learning mode.


    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3-unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study).

    Learning Activities Summary
    This course is migrating from an intensive eight week course. Details will be posted shortly.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    #Assessment TaskTask TypeLengthWeightLearning Outcomes
    1 Business Proposal Individual Maximum 2,500 words 40% 1,2
    2 Quiz Questions (12) Individual 10 questions per quiz 20% 3,4
    3 Group Presentation (Case Study) Group 15 minutes 30% 1-4
    4 Class Participation Individual Ongoing 10% 1-4
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

    Course results may be subject to moderation by the Assessment Review Committee.
    Assessment Detail
    Business Proposal:
    You are a new employee, recruited by a large, multi-national, mature organisation, recruited to set up an entirely new product line for the company. This new product has some overlaps with existing products, but has a completely new cost and revenue structure. Your new employer has allocated you a limited budget with which to acquire new resources for this new corporate venture. You should base this proposal on an actual company, using real-world data.

    Module Quizzes (12):
    You will complete a series of quiz questions relating to the module covered each week.

    Group Exercises:
    Your team will present a live 15 minute presentation to the Executive Team of a major car manufacturer. Your presentation should describe the structure, culture, and leadership required as well as details on incentives, training and other initiatives that will speed the shift to EV production. It should also summarise expected costs implications (in non-monetary terms) as well as likely outcomes, including likely increases in competitive advantage as a result of this initiative. You will demonstrate your understanding of the embedded forces in the organisation which will resist change and your strategies for overcoming these. You will illustrate how you plan to leverage existing competencies and develop new ones.

    Class Participation:
    Your participation is an essential aspect of classroom learning and encompasses numerous ways in which you prepare for and conduct yourself in a classroom cohort. For example, equitable involvement in and responsible allocation of class tasks and activities, collaboration to achieve satisfactory completion of class exercises, and demonstration of knowledge gained from set readings/MyUni course resources/live sessions.

    Evaluation of participation is through preparation for set activities, collaborative and individual interaction with course content to inform class exercises, and via group activities.


    All text based assignments must be submitted via MyUni:

    • Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
    • Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    • Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
    • Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.