Program Director Contact Details: Innovation and Entrepreneurship
Name: Dr Matt McKinlay
Email: matthew.mckinlay@adelaide.edu.au

On successful completion of this course, students will be able to:

1	Explain how to develop a strategic business plan
2	Develop their own effective strategic business plan
3	Know how to communicate their business plan effectively to financiers and other stakeholders
4	Identify the pros and cons of developing a business plan

No Text book required.

There will be a number of books and references provided in class. 

The second intensive particularly will cover The Lean Startup by Eric Ries.

Students will have access to a comprehensive set of entrepreneurship and business plan readings (and business plan case example):

Lindsay, Noel, Craig, Justin, and Geronimos, Gail (2009). Business Planning for Entrepreneurs, Module 2, Authors Academic Publishing, Corvallis, USA. (Handout)

Timmons, Jeffry A. and Spinelli, Stephen Jr. (2009). New Venture Creation: Entrepreneurship for the 21st Century, 8th edition. McGraw-Hill Irwin, Boston. Chapter 3 (Handout)

Lindsay, Noel (2010). Business Plan Template. (Handout)

2MBA Business Plan (Handout) Students should read this in advance and be prepared to discuss this business plan in class

Bell, Gordon and Mason, Heidi, Bell-Mason Diagnostic, Chapter 10. (Handout)

Lindsay, Noel (2010). Common Financial Ratio Formulae (Handout)

Though not compulsory, students may wish to have a look at the following entrepreneurship texts:

Timmons, Jeffry A., Gillin, L. M., Burshtein, S., and Spinelli, Stephen Jr. (2010). New Venture Creation: Entrepreneurship for the 21st Century – A Pacific Rim Perspective, 1st Edition. McGraw-Hill Irwin.

Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2010). Entrepreneurship, 8th Edition. McGraw-Hill Irwin, Boston

Students are also encouraged to review some of the following to supplement their knowledge:

Business plan books that are widely available

Entrepreneur/venture capitalist media sites such as Entrepreneur.com, Inc.com, and RedHerring.com

Scholarly entrepreneurship journals including Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, Venture Capital, and Family Business Review where you will find the latest in what is happening in international entrepreneurship research.

Library Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

This course is offered in blended learning mode with the face-to-face component offered as intensives.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

Schedule

Intensive Day	Content
1	Course overview Introductions Review of the entrepreneurial process
2	Overview of the business plan and the business planning process Critique of a business plan Team formation Discussion of the business idea for this course
3	The process forward for managing the project
4	Financial pro formas
5	Presenting your business plan
6	Presentations

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment	Length	Weighting	Learning Outcomes
1	Team Research Report	3000 words	30	1,2
2	Key Principles	1500 words	10%	2
3	Lean startup methodology	300 words	50%	3
4	Class participation	IN class	10%	1,2,3,4
	Total		100%

Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

Course results may be subject to moderation by the Assessment Review Committee.

In class Test
On the evening of the first day of the second intensive, students will participate in a test to gauge their knowledge about the course to date. Questions will be answered in the booklet provided.

---

Written Business Plan
Based on the business idea that the whole class will use, your team’s task is to develop a business plan using the poster plan template on three A3 sheets of paper. This format has been demonstrated to focus attention on key aspects of the plan, and reflects the needs of organisations to have a high level, yet comprehensive overview, of the key elements of such a plan. Each plan will be critiqued by other students.

---

Oral Presentation of Business Plan
Each person in the team will be allocated a section of the report to present by the lecturer. Presentations should be professional and should enthuse. Do not get into undue detail in your presentations.

---

Critique of two other reports
Critically review three reports and evaluate them on the following basis:
What are two strengths of the business plan?
What are two areas of improvement of the business plan?
How feasible are the financial details of the business plan?
If you were an investor, what areas would you require additional information about?

---

Reflective Learning Log
Submit a reflective log during this course. The purpose is to reflect upon what you are learning as you develop your business plan with your team: What you have learned, what surprised you, what disappointed you, and any other insights that you gleaned from developing this business plan.

---

Class Participation
Participation in the class activities and discussion during the two course intensives.

Active participation in discussions requires adhering to the following ground rules:
We will respect confidentiality
We will share time equitably to ensure the participation of all
We will keep an open mind and be open to learning
We will not be disrespectful of others even if we do not share their views

All text based assignments must be submitted via MyUni:

• Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
• Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
• Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
• Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade