INTBUS 2001 - International Business Operations

North Terrace Campus - Semester 2 - 2021

This course prepares students for working in an organisation that operates internationally. Students are exposed to different aspects that underpin internationalisation decisions of a firm. They also learn about the input of different functional units within organisations in the success of its international operationists. The broad content themes include international strategy and organisation; entrepreneurial nature of international expansion; different modes of foreign market entry; internationalisation of service firm; international marketing, human resource management, and sourcing. Finally, students have an opportunity to explore ethics and corporate social responsibility (CSR) in the international context. The course develops skills in analysing cross-border business scenarios, identifying opportunities and risks entailed in various internationalisation decisions, appreciating the complexity of international business operations, and including ethics and social responsibility as significant factors shaping a firm's behaviour in a home and host country(ies).

  • General Course Information
    Course Details
    Course Code INTBUS 2001
    Course International Business Operations
    Coordinating Unit Management
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Incompatible INTBUS 2500
    Assessment Exam/assignments/tests/tutorial work as prescribed at first lecture
    Course Staff

    Course Coordinator: Dr Muhammad Irfan Tariq

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:
    1. Apply theoretical concepts and analytical tools to analyse cross-border business scenarios;
    2. Identify opportunities and risks entailed in various internationalisation decisions;
    3. Appreciate and explain the complexity of international business operations; and
    4. Communicate analytical findings in relation to international business operations of a firm.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
  • Learning Resources
    Required Resources
    Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2020) International Business, The New Realities (5th Edition) Global Edition, Pearson Australia
    Recommended Resources
    Based on their relevance and usefulness, additional materials may be provided in class, including recent journal publications, case studies, and business or government reports.
    Online Learning
    Lecture slides will be uploaded to MyUni.

    In addition, course communication and possible additional readings and links will be provided in MyUni throughout the course.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    Lectures (2 hours per week) and tutorials (1 hour per week).

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The University expects full-time students (i.e., those taking 12 units per semester) to devote a total of 48 hours per week to their studies. This means that you are expected to commit approximately 9 hours for a three-unit course of private study outside of your regular classes.
    Learning Activities Summary
    Lecture Timetable

    Week      Topic/Lecture Learning Activities                    
    Week 1   International Business Operations: An Introduction 
    Week 2   Strategy of the International Firm 
    Week 3   Internationalisation as Entrepreneurial Activity/Opportunity Assessment/ Market Selection 
    Week 4.  Mode of Foreign Market Entry: Exporting and Countertrade 
    Week 5   Licensing, Franchising and other Contractual Strategies 
    Week 6   FDI and Collaborative Ventures 
    Week 7   Global Operations, Sourcing and Offshoring 
    Week 8   Internationalisation of Services                                                    
                                     Mid-Semester Break

    Week 9   International Marketing 
    Week 10  International HRM 
    Week 11  Ethics and CSR in International Business 
    Week 12  Course Review and Exam Preparation 

    Week              Tutorial Content
    1         No Tutorial
    2         Case Study: Internationalisation of Vodafone
    3         Case Study: Global Strategy at Lenovo
    4         Case Study: Shifting Ice: Big Changes at Icebreaker
    5         Case Study: Inditex and Zara: A Tale of Comparative Advantages
    6         Case Study: Subway and the Challenges of Franchising in China
    7         Case Study: China’s “Going Out” Strategy
    8         Case Study: Boeing 787: A Story of Outsourcing
                     Mid-Semester Break
    9         No Tutorial
    10       Case Study: H&M International Marketing Success Story
    11       Case Study: Sony’s Human Resource Strategies
    12       1st Half Case Study: Scandal at Volkswagen, 2nd Half Course Revision
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment                                 Due Date and time                             Weighting                  Word Count/Time

       Take-Home Test                                  Week 8                                          25%                               24 Hours
    (Case Study Analysis).                    via Turnitin on MyUni

    International Business Plan                     Week 10                                         30%                              2500 words
        (Group assignment)                    via Turnitin on MyUni

    Tutorial Participation                              N/A                                                 10%                                   N/A

    Final Exam                                           TBA                                                 35%                                 3 Hours             

    Assessment Related Requirements
    • To gain a pass for this course, a mark of at least 45% must be obtained on the examination as well as a total of at least 50% overall. Students not achieving the minimum exam mark will be awarded no more than 49.

    • All assignments are to be lodged prior to the due date and time. A late assignment where no extension has been granted will be penalised by a reduction of 5% of the mark given for each day, or part of a day, that it is late.

    • Extensions to the due date of individual assessment may be granted under special circumstances. An extension request or application for supplementary exam based on illness or compassionate grounds must include the "Supporting Statement / Certification Form" that is page 4 of the Supplementary Assessment application available at: Students applying for an extension based on medical reasons must visit their medical practitioner, with that approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted.

    • Students are not permitted to use any type of electronic equipment during-class test and final exam.

    • Assessment rubrics will be provided in the tutorials and posted on MyUni.
    Assessment Detail
    Please refer to MyUni for details.
    Extensions to the due date of individual assessment may be granted under special circumstances. An extension request based on illness or on exceptional personal circumstances must include the "Supporting Statement / Certification Form" that is page 4 of the Supplementary Assessment application available at:
    Students applying for an extension based on medical reasons must visit their medical practitioner, with that approved University form, and have the medical practitioner complete it. A normal doctor's certificate will not be accepted. For supplementary examination on compassionate grounds refer to:
    Quality of English expression is considered to be an integral part of the assessment process. Marks may be deducted because of grammar and spelling.

    Presentation of Assignments
    • Please retain a copy of all assignments submitted.
    • Markers can refuse to accept assignments which do not have a signed acknowledgment of the University’s Policy on Plagiarism:
    • For this course, students are required to submit their assignment via MyUni
    • It is the students’ responsibility to ensure that copies of assignments have been received by the teaching staff.

    Assignment Guidelines including Referencing Details
    A copy of the Communication Skills Guide will have been given to you at the beginning of your program. This guide will assist you to structure your assignments. A copy of the guide can also be downloaded from

    This publication also provides guidelines on a range of other important communication skills including writing essays and management reports, making oral presentations etc. In preparing any written piece of assessment for your undergraduate studies it is important to draw on the relevant ‘literature’ to support critical analysis. Also essential is to reference the literature used. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism.

    Further assistance with referencing is available from the Faculty’s Learning Support Advisors. The contact details are provided on page 6 of the Communication Skills Guide.

    Late Assignment Submission
    Students are expected to submit their work by the due date to maintain a fair and equitable system. Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the lecturer in charge of the course before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by a 5% mark reduction for each day that it is late.

    Return of Assignments
    Lecturers aim to mark and return assignments to students within two (2) weeks of the due date with written feedback.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy ( course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.