MARKETNG 3004 - Marketing Planning Project

North Terrace Campus - Semester 2 - 2019

Students work in groups to prepare a Market Plan for a local Adelaide business or not-for-profit organization. The Market Planning concept is approached from a rational and contingency approach. This is a capstone course in Marketing, which integrates market theory and management practices from all prior areas of study. Students will develop a marketing plan for a live client firm, on the basis of market theory, market research and the potential strategic directions available to their client. Students will be responsible for presenting their findings in both written and oral form to their clients.

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