MDIA 3341 - Advanced Digital Promotion

North Terrace Campus - Semester 1 - 2021

In this course, you will develop advanced knowledge and practical skills in digital promotion. You will enhance your skills in communicating and promoting a range of brands and identities - including personal brands, businesses, charities, and sporting clubs - in a rapidly changing digital environment. Topics covered will include social media management, using and interpreting social media analytics, and digital content production. Advanced Digital Promotion can be taken as part of the Social Media and Digital Promotion major or as a standalone third-year elective.

  • General Course Information
    Course Details
    Course Code MDIA 3341
    Course Advanced Digital Promotion
    Coordinating Unit Media
    Term Semester 1
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 contact hours per week
    Available for Study Abroad and Exchange N
    Prerequisites MDIA 1019 plus at least 6 units of Level II undergraduate study
    Course Description In this course, you will develop advanced knowledge and practical skills in digital promotion. You will enhance your skills in communicating and promoting a range of brands and identities - including personal brands, businesses, charities, and sporting clubs - in a rapidly changing digital environment. Topics covered will include social media management, using and interpreting social media analytics, and digital content production. Advanced Digital Promotion can be taken as part of the Social Media and Digital Promotion major or as a standalone third-year elective.
    Course Staff

    Course Coordinator: Dr Saira Ali

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    1. Demonstrate knowledge of the principles and practices of digital promotion in a rapidly changing media environment
    2. Apply digital promotion theory to the analysis of current industry norms, practices and digital texts
    3. Produce a portfolio of digital content, and critically evaluate your own content production
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1,2,3
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    2,3
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    2,3
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1,2,3
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    1,2,3
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    2,3
  • Learning Resources
    Required Resources
    Required readings for each week will be available via the MyUni course site. You will need to complete these readings each week prior to attending workshops.
    Recommended Resources
    Any recommended resources will be made available via the MyUni course site.
    Online Learning
    You will need continual access to MyUni to access course resources and to stay informed about course activities. All assessment tasks will be submitted electronically via MyUni.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is taught using a mix of online lectures and face-to-face workshops, supplemented by online materials. You must view the lectures before attending workshops.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    1 x 1 hour lecture per week 12 hours per semester
    1 x 2 hour workshop per week 20 hours per semester
    5.333 hours reading per week 64 hours per semester
    2 hours research per week 24 hours per semester
    3 hours assignment preparation per week 36 hours per semester
    TOTAL = 156 hours per semester
    Learning Activities Summary
    Week-by-week course content is available on the MyUni site.
    Specific Course Requirements
    No specific course requirements.
    Small Group Discovery Experience
    All classes taught in computer labs incorporate elements of Small Group Discovery Experience.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    ASSESSMENT TASK WEIGHTING
    Social media audit and analysis report (Group work) 30%
    Social media strategy and content samples (Group work) 45%
    Online Quiz (Individual task) 15%
    Participation (Individual task) 10%



    Assessment Related Requirements
    You must submit all assignments prior to the due date, and meet all university requirements for attendance, in order to be eligible to pass this course.
    Assessment Detail
    Details of assessment tasks are available on the MyUni course site.
    Submission
    All assignments must be submitted via MyUni.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.