MDIA 3338 - Social Media & Digital Promotion: Project
North Terrace Campus - Semester 2 - 2021
General Course Information
Course Code MDIA 3338 Course Social Media & Digital Promotion: Project Coordinating Unit Media Term Semester 2 Level Undergraduate Location/s North Terrace Campus Units 6 Contact Up to 3 hours per week Available for Study Abroad and Exchange Prerequisites MDIA 2227 Restrictions Students enrolled in B Media (Social Media and Digital Promotion) Course Description This course provides an opportunity for students to work on a collaborative project either focused on social media and digital promotion or across media fields. Students will extend their understanding and knowledge of social media and digital promotion by preparing a project proposal, undertaking a production-focused project and reflecting on their experiences. The work produced will contribute to their professional portfolio and will provide opportunities to consolidate, synthesise and extend their learning in their chosen area. Where possible, projects will be undertaken with students in other media specialisations to maximise opportunities for self-directed and collaborative learning.
Course Coordinator: Dr Kathryn Bowd
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning Outcomes1. Work individually and collaboratively on production-focused projects
2. Demonstrate leadership and teamwork skills
3. Document processes and requirements for production-focused projects
4. Reflect on processes and outcomes of production-focused projects
5. Synthesise and apply skills and knowledge in social media and digital promotion to project work
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1,3 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1,2,5 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
1,2,3,5 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1,3,4,5 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
2,5 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
Required ResourcesMore information about required resources will be provided through MyUni.
Recommended ResourcesMore information about recommended resources will be provided through MyUni.
Online LearningThis course makes extensive use of MyUni, and all assignments are submitted via MyUni. Other websites may also be used.
Learning & Teaching Activities
Learning & Teaching ModesThis course is taught through applied workshop activities, where possible incorporating students across production majors.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
1 x 3-hour workshop per week 36 hours per semester 6 hours reading per week 72 hours per semester 2 hours research per week 24 hours per semester 2 hours assignment preparation per week 24 hours per semester TOTAL = 156 hours per semester
Learning Activities SummaryWeek-by-week course content is available on the MyUni site.
Specific Course RequirementsNo specific course requirements.
Small Group Discovery ExperienceAll classes taught in computer labs incorporate elements of Small Group Discovery Experience.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
ASSESSMENT TASK TASK TYPE WEIGHTING COURSE LEARNING OUTCOME(S) Project proposal Formative and summative 30% 1, 2, 3 Production project Summative 40% 1, 2, 3, 5 Exegesis Summative 30% 3, 4
Assessment Related RequirementsStudents must submit all assessment items to be eligible to pass the course
No information currently available.
SubmissionAll assignments must be submitted via MyUni.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
- Academic Support with Maths
- Academic Support with writing and speaking skills
- Student Life Counselling Support - Personal counselling for issues affecting study
- International Student Support
- AUU Student Care - Advocacy, confidential counselling, welfare support and advice
- Students with a Disability - Alternative academic arrangements
- Reasonable Adjustments to Teaching & Assessment for Students with a Disability Policy
- LinkedIn Learning
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangement Policy
- Academic Honesty Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.