MDIA 7004 - Social Media Management
North Terrace Campus - Semester 2 - 2024
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General Course Information
Course Details
Course Code MDIA 7004 Course Social Media Management Coordinating Unit Media Term Semester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 6 Contact Up to 2 hours per week Available for Study Abroad and Exchange Y Incompatible MDIA 3341 Assessment Social media audit and analysis, Portfolio of practical media production, Social Media Strategy Proposal. Course Staff
Course Coordinator: Dr Saira Ali
Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
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Learning Outcomes
Course Learning Outcomes
On successful completion of this course students will be able to:- Demonstrate knowledge of the principles and practices of social media management in a rapidly changing media environment.
- Apply theories of social media and digital promotion to the analysis of current industry norms, practices, media texts, and platforms.
- Apply and evaluate digital content strategy, and use and interpret social media analytics.
- Produce a portfolio of digital content, and critically evaluate your own content production.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1, 2, 3 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
2, 3 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
2, 3, 4 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
3, 4 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
2, 3, 4 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
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Learning Resources
Required Resources
Required readings for each week will be available via the MyUni course site. You will need to complete these readings each week prior to attending workshops.Recommended Resources
Any recommended resources will be made available via the MyUni course site.Online Learning
In addition to your regular weekly readings, you will complete one hour of online preparation prior to attending your weekly workshop. The required content will be available each week on MyUni.
All written assignment tasks will be submitted online, via MyUni. -
Learning & Teaching Activities
Learning & Teaching Modes
This course is taught via a 2-hour weekly workshop. Workshops will be highly interactive, and will be designed to help you to apply key social media management concepts 'in practice'. These concepts will be introduced via online content and weekly readings, both of which will be available on MyUni. You will need to complete one hour of online preparation, plus your required reading/s, prior to attending your workshop each week.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
Workload - Structured Learning Total Hours
2 x 1-hour lectures per week 12 hours per semester
1 x 1-hour workshops per week 24 hours per week
Workload - Self-directed Learning Total Hours
3 hours of readings per week 36 hours per semester
4 hours of research per week 48 hours per semester
3 hours of assignment preparation per week 36 hours per semester
TOTAL: 156 hours per semesterLearning Activities Summary
No information currently available.
Specific Course Requirements
No specific course requirements. -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Assessment Task Weighting Social media audit and analysis report 35% Portfolio of practical media production 20% Social media strategy report 45% Assessment Related Requirements
Students must complete and submit all assignments by the due date and meet the university requirements for attendance to be eligible for assessment.Assessment Detail
No information currently available.
Submission
Assessments will be submitted via MyUni.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- International Student Support
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
- YouX Student Care - Advocacy, confidential counselling, welfare support and advice
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
