MDIA 7004 - Social Media Management
North Terrace Campus - Semester 2 - 2021
General Course Information
Course Code MDIA 7004 Course Social Media Management Coordinating Unit Media Term Semester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 6 Contact Up to 2 hours per week Available for Study Abroad and Exchange Y Incompatible MDIA 3341 Advanced Digital Promotion Course Description This course equips you with advanced skills in social media management. You will enhance your skills in communicating and promoting brands and identities (including businesses, charities, sporting clubs and personal brands) in a rapidly changing media environment. You will develop knowledge of digital content strategy, planning and evaluating digital communication, and using and interpreting social media analytics. You will also develop your practical skills in digital content creation and produce a portfolio of practical media work.
Course Coordinator: Dr Saira Ali
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning OutcomesOn successful completion of this course students will be able to:
- Demonstrate knowledge of the principles and practices of social media management in a rapidly changing media environment.
- Apply theories of social media and digital promotion to the analysis of current industry norms, practices, media texts, and platforms.
- Apply and evaluate digital content strategy, and use and interpret social media analytics.
- Produce a portfolio of digital content, and critically evaluate your own content production.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1, 2, 3 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
2, 3 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
2, 3, 4 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
3, 4 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
2, 3, 4 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
Required ResourcesRequired readings for each week will be available via the MyUni course site. You will need to complete these readings each week prior to attending workshops.
Recommended ResourcesAny recommended resources will be made available via the MyUni course site.
Online LearningIn addition to your regular weekly readings, you will complete one hour of online preparation prior to attending your weekly workshop. The required content will be available each week on MyUni.
All written assignment tasks will be submitted online, via MyUni.
Learning & Teaching Activities
Learning & Teaching ModesThis course is taught via a 2-hour weekly workshop. Workshops will be highly interactive, and will be designed to help you to apply key social media management concepts 'in practice'. These concepts will be introduced via online content and weekly readings, both of which will be available on MyUni. You will need to complete one hour of online preparation, plus your required reading/s, prior to attending your workshop each week.
No information currently available.
Learning Activities Summary
No information currently available.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Task Weighting Social media audit and analysis report 35% Portfolio of practical media production 20% Social media strategy report 45%
Assessment Related RequirementsStudents must complete and submit all assignments by the due date and meet the university requirements for attendance to be eligible for assessment.
Assessment DetailDetails of assessment tasks are available on the MyUni course site.
SubmissionAssessments will be submitted via MyUni.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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