MDIA 7006 - Risk and Crisis Communication

North Terrace Campus - Semester 1 - 2021

This course focuses on the role of strategic communication in managing situations of risk and crisis. You will consider risk and crisis communication in local, national and international contexts and across NGO, government and corporate sectors. You will identify issues and strategies for managing risks, plan effective communication strategies to prevent issues from becoming risks, and examine how new technologies and a changing media environment can influence the response of stakeholders. Other topics covered include issues of trust, credibility and control; corporate social responsibility (CSR); and the ethical and legal requirements for communications practitioners in Australia.

  • General Course Information
    Course Details
    Course Code MDIA 7006
    Course Risk and Crisis Communication
    Coordinating Unit Media
    Term Semester 1
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 6
    Contact Up to 2 hours per week
    Available for Study Abroad and Exchange Y
    Course Description This course focuses on the role of strategic communication in managing situations of risk and crisis. You will consider risk and crisis communication in local, national and international contexts and across NGO, government and corporate sectors. You will identify issues and strategies for managing risks, plan effective communication strategies to prevent issues from becoming risks, and examine how new technologies and a changing media environment can influence the response of stakeholders. Other topics covered include issues of trust, credibility and control; corporate social responsibility (CSR); and the ethical and legal requirements for communications practitioners in Australia.
    Course Staff

    Course Coordinator: Dr Saira Ali

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this course, you will be able to:
    1. Critically evaluate contemporary issues and trends in risk and crisis communication, including the needs of different stakeholders, the impact of new technologies and media platforms, and the expectations of different sectors.
    2. Demonstrate knowledge of current industry norms and professional practices in risk and crisis communication.
    3. Apply risk and crisis management strategies to the evaluation of issues, risks, and crises.
    4. Demonstrate knowledge of the ethical and legal considerations shaping ‘best-practice’ risk and crisis communication in Australia.
    University Graduate Attributes

    No information currently available.

  • Learning Resources
    Required Resources
    All required reading and preparation for workshops will be available on MyUni.
    Online Learning
    In addition to your regular weekly readings, you will complete one hour of online preparation prior to attending your weekly workshop. The required content will be available each week on MyUni.

    All tasks will be submitted online, via MyUni.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is taught via a 2-hour weekly workshop. Workshops will be highly interactive, and will be designed to help you to apply key Risk and Crisis Communication concepts 'in practice'. These concepts will be introduced via online content and weekly readings, both of which will be available on MyUni. You will need to complete one hour of online preparation, plus your required reading/s, prior to attending your workshop each week.
    Workload

    No information currently available.

    Learning Activities Summary

    No information currently available.

    Small Group Discovery Experience
    Students will work in small groups to explore and critically analyse real-life risk and crisis scenarios and offer strategic communication recommendations that can be implemented to mitigate risk and avoid crisis situations in the future. 
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary


    Assessment Task                                                                  Weighting Course 

    Risk & Crisis Evaluation Brief                                                          30% 
    Risk & Crisis Communication Management Plan                                45% 
    Online Quiz                                                                                   25%
                                                                               
    Assessment Related Requirements
    Students must complete and submit all assignments by the due date and meet the university requirements for attendance to be eligible for assessment.
    Assessment Detail
    Details of assessment tasks are available on the MyUni course site.
    Submission
    Assessments will be submitted via MyUni.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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