MDIA 7009 - Leadership in Strategic Communication
North Terrace Campus - Semester 1 - 2021
General Course Information
Course Code MDIA 7009 Course Leadership in Strategic Communication Coordinating Unit Media Term Semester 1 Level Postgraduate Coursework Location/s North Terrace Campus Units 6 Contact Up to 2 hours per week Available for Study Abroad and Exchange N Course Description In this course, you will focus on your professional development in strategic communication. You will learn about different career paths, including government, corporate, NGO and agency work. Topics will include career planning, leadership and management skills, freelancing, and starting your own business. You will have the choice of two pathways. Pathway A involves a self-organised industry internship of 10-12 days. You will gain direct experience in your chosen industry by working with a supervisor in an internal or external hots organisation. All placements must be approved prior to commencement. Pathway B allows you to design and undertake a self-directed research or professional development project, as approved by the Course Coordinator. You will identify an industry-relevant research question or professional development strategy related to your career goals and industry interests. Through industry and peer-to-peer networking activities, this course will enhance your understanding of contemporary industry trends and workplace cultures, and assist you in the transition to the next phase of your career.
Course Coordinator: Dr Kathryn Bowd
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning OutcomesOn successful completion of this course, students will be able to:
1. Demonstrate knowledge of industry trends, career paths and workplace practices in strategic communication.
2. Apply work-integrated learning principles (if undertaking Pathway A) or research and professional development best-practice (if undertaking Pathway B) to engage with contemporary industry challenges, employment opportunities and career planning in the media and communications sector.
3. Manage contact with external bodies, build professional relationships with supervisors, co-workers and external groups, and communicate professionally in a range of genres used in the sector.
4. Reflect on, critically assess, consolidate and synthesise academic and industry learning.
5. Form personalised learning objectives and career plans for ongoing professional development.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1, 2, 4 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
2, 3, 4, 5 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
3, 5 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1, 2, 3, 4, 5 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
1, 2, 3, 4, 5 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
3, 4, 5
Required ResourcesRequired readings will be provided electronically through MyUni.
Learning & Teaching Activities
Learning & Teaching ModesTwo-hour weekly workshops will be run on campus in Weeks 1-6 and Week 12.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.On-campus workshops: 14 hours per semester
Reading: 72 hours per semester
Assignment preparation: 60 hours per semester
Placement/professional development: 106 hours per semester
Learning Activities Summary
No information currently available.
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Reflective analysis Formative and summative 30% CLO 1, 4, 5 Participation and professionalism Summative 10% 3, 4, 5 Pathway A:
Host evaluation report
1, 2, 3, 4 Pathway B:
Professional development project
Summative 60% 1, 2, 3, 4
No information currently available.
No information currently available.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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