MARKETNG 2002MELB - Marketing Analytics
Melbourne Campus - Semester 1 - 2022
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General Course Information
Course Details
Course Code MARKETNG 2002MELB Course Marketing Analytics Coordinating Unit Marketing Term Semester 1 Level Undergraduate Location/s Melbourne Campus Units 3 Restrictions Available only to University of Adelaide College Melbourne Campus students Course Staff
No information currently available.
Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
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Learning Outcomes
Course Learning Outcomes
On successful completion of this course, students will be able to:1. Demonstrate the use of analytical tools in marketing.2. Choose appropriate data sources and analytical tools to assess marketing performance.3. Apply analytics tools to a variety of data collected by marketers.4. Translate the results of quantitative analyses into managerial insights for marketing decision-making.5. Explain and illustrate how marketing analytics are used in an integrated manner to solve strategic marketing problems.University Graduate Attributes
No information currently available.
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Learning & Teaching Activities
Learning & Teaching Modes
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Workload
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Learning Activities Summary
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Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
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Assessment Detail
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Submission
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Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Policies & Guidelines
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