WINE 7008 - Wine Tourism

North Terrace Campus - Trimester 3 - 2021

This course provides students with an overview of the relevant tourism organisations and policies relevant to wine business. Students will learn about best practices in wine tourism from different countries, as well as ways to make a region appealing as a wine tourism destination. Key topics also include understanding the motivations and behaviours of wine tourists according to their origin, culture and experience and how to develop a wine tourism marketing campaign to improve destination attractiveness.

  • General Course Information
    Course Details
    Course Code WINE 7008
    Course Wine Tourism
    Coordinating Unit TBS
    Term Trimester 3
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Prerequisites WINE 7001 or WINE 7001EX or WINE 7001UAC
    Course Description This course provides students with an overview of the relevant tourism organisations and policies relevant to wine business. Students will learn about best practices in wine tourism from different countries, as well as ways to make a region appealing as a wine tourism destination. Key topics also include understanding the motivations and behaviours of wine tourists according to their origin, culture and experience and how to develop a wine tourism marketing campaign to improve destination attractiveness.
    Course Staff

    Course Coordinator: Robin Shaw

    Mrs. Robin Shaw
    Robin.shaw@adelaide.edu.au
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    1. Outline the role and structure of tourism organisations and distribution systems at the global, national, and regional levels.

    2. Describe the development of wine tourism in different countries as well as the prestigious appeal of a wine tourism destination and individual winery/vineyard.

    3. Identify behaviours and motivations of wine tourists according to their origin, culture, and level of wine involvement.

    4. Examine the relevant travel trends for domestic and international travellers to wine regions, including the propensity for sustainable travel.

    5. Design and evaluate a range of wine tourism experiences for different audiences, regions, and winery types.

    6. Compare and contrast two different wine tourism marketing campaigns and describe the outcomes for participating operators.
    University Graduate Attributes

    No information currently available.

  • Learning Resources
    Required Resources
    All required resources (ppt slides, readings etc) will be available via MyUni 
  • Learning & Teaching Activities
    Learning & Teaching Modes
    The course will incorporate readings, a weekly 3 hour seminar (via zoom for EX-students). All students are encouraged to actively participate in all activities and assessments. There will also be ample opportunity for self-directed learning.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    It is expected that all students will attend all seminars and engage in self-directed study and inquiry. This will include collaborating with group for the group project and class presentations. The University expects full-time students to commit approximately 9 hours for a three-unit course or 13 hours for a four-unit course of private study outside of your regular classes.
    Learning Activities Summary

    No information currently available.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    No information currently available.

    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.