WINE 7008EX - Wine Tourism

External - Trimester 3 - 2021

This course provides students with an overview of the relevant tourism organisations and policies relevant to wine business. Students will learn about best practices in wine tourism from different countries, as well as ways to make a region appealing as a wine tourism destination. Key topics also include understanding the motivations and behaviours of wine tourists according to their origin, culture and experience and how to develop a wine tourism marketing campaign to improve destination attractiveness.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.