MANAGEMT 7081NA - Managing in a Global Context

Ngee Ann Academy - Trimester 1 - 2015

This course will prepare you for a leadership role in the globalised world. It provides an overview of the diversity and complexity of the global environment and how that environment affects local, national and international organisations. It introduces core theories and frameworks that guide systematic thinking about aspects of economic, institutional, and cultural diversity across and similarity between countries that matter in the context of managing a contemporary organisation. It will help you to develop a managerial global mindset and acquire skills to leverage this diversity and similarity for value creation in the organisational context. You will learn to identify challenges and opportunities brought about by globalisation, generate insights necessary to manage them successfully, and build skills needed to become a successful leader in the global environment.

  • General Course Information
    Course Details
    Course Code MANAGEMT 7081NA
    Course Managing in a Global Context
    Coordinating Unit Adelaide Business School
    Term Trimester 1
    Level Postgraduate Coursework
    Location/s Ngee Ann Academy
    Units 3
    Available for Study Abroad and Exchange Y
    Restrictions Restricted to Certificate, Grad Dip and Master of Business Administration students only.
    Course Description This course will prepare you for a leadership role in the globalised world. It provides an overview of the diversity and complexity of the global environment and how that environment affects local, national and international organisations. It introduces core theories and frameworks that guide systematic thinking about aspects of economic, institutional, and cultural diversity across and similarity between countries that matter in the context of managing a contemporary organisation. It will help you to develop a managerial global mindset and acquire skills to leverage this diversity and similarity for value creation in the organisational context. You will learn to identify challenges and opportunities brought about by globalisation, generate insights necessary to manage them successfully, and build skills needed to become a successful leader in the global environment.
    Course Staff

    Course Coordinator: Dr Olga Muzychenko

    Name: Dr. Olga Muzychenko
    Location: Room 1032, Building Nexus 10
    Telephone: +61 8 8313 4517
    Course Website:

    Dr. Olga Muzychenko ( ) is a lecturer at the University of Adelaide Business School. Prior to joining the Business School Olga worked for other Australian and French universities. Olga’s expertise in the field of Global Business is based on her research and past industry experience. Olga’s research interests include internationalisation of small and medium-sized enterprises, international business opportunity identification, global mindset and cross-cultural competence. She authored and co-authored a number of refereed publications in international academic journals. Her expertise in the subject area is complemented by experience of working and living in different countries such as United Kingdom, Australia, France, China, Singapore, Hong-Kong, Italy, Russia, and Armenia.
    Olga has been consulting for the International Labor Organisation. In this capacity her assignments included training government officials and professionals from many countries at the International Training Centre of International Labor Organisation in Turin, Italy.
    Olga holds a PhD from the University of Adelaide (Australia), MSc from the University of Stirling (UK) and BA (Hons) from the Moscow State University (Russia). Her PhD research explored international opportunity identification by Australian entrepreneurs and the role of cross-cultural competence in that process.
    Olga is available for consultation after each class and by appointment at any other time. The best way to reach the lecturer is via e-mail.
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Date/time Topic Assignment due date
    PART 1: A Global Business Context (Topics 1-6)
    28 March 7 pm – 10 pm Topic 1: Globalisation.
    29 March
    1 pm – 8 pm
    Topic 2: Political economy. Ethics in International Business.
    Topic 3: Differences in Culture. 
    30 March
    9 am – 4 pm
    Topic 4: International Trade 
    Topic 5: Foreign Direct Investment and Regional Economic Integration Individual assignment is due on Monday 14 April 2014
    Topic 6 : The Monetary System 
     PART 2: Managing in a Global Context (Topics 7-11)
    19 April
    1 pm – 8 pm
    Topic 7: The Strategy of International Business
    Topics 8: Foreign Entry Strategic Decisions
    20 April
    9 am -4 pm
    Topic 9: The Organisation of International Business
    Topic 10: International Marketing
    21 April 7 pm -10 pm Topic 11: International Operations, Outsourcing and Logistics Group assignment is due on Monday 5 May 2014
    10 May 9 am Final Examination
  • Learning Outcomes
    Course Learning Outcomes

    Identify and explore the practical impact of existing diversity in
    cultural, political, legal and economic systems on the behaviour of different
    actors operating in the global economy and its effect on business activities in
    both local and international contexts

    Devise and apply effective
    communication, collaboration and consultation strategies to engage, support and
    manage  stakeholders of diverse
    backgrounds in order to achieve organisational outcomes

    Understand, compare and contrast
    strategies that may be used by a firm to seize opportunities and manage
    challenges presented by globalisation of the world economy and international
    business operations

    Analyse and interpret  the process of internationalisation of an
    enterprise to contribute to decisions about the internationalisation of an

    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 1-4
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 1,2,4
    Skills of a high order in interpersonal understanding, teamwork and communication. 1,2
    An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 1-4
  • Learning Resources
    Required Resources
    Text book: Hill, Charles (2013), International Business, 9th ed, McGraw Hill International
    Course materials posted on MyUni: Case studies, lecture notes, exercises, and library links to readings.
    Course materials pack: Readings and case studies
    Recommended Resources
    Bartlett, C.A. & Ghoshal, S. 1989. Managing across borders: The transnational solution. Harvard Business School, Boston, Mass.
    Doz, Y., Santos, J. and Williamson, P. 2001. From Global to Metanational: How Companies Win in the Knowledge Economy, Harvard Business School Press
    Dunning, J.H. 1993. Multinational Enterprises and the Global Economy, Addison Wesley.
    Fukuyama, F. 1992. The end of history and the Last Man. New York: Free Press.
    Ghemawat, P. 2007. Redefining global strategy: Crossing borders in a world where differences still matter. Harvard Business School Publishing.
    Ghemawat, P. 2011.World 3.0: Global Prosperity and How to Achieve It. Harvard Business School Publishing.
    Khanna, T. and Palepu, K. 2010. Winning in Emerging Markets: A Road Map for Strategy and Execution . Harvard Business School Publishing.
    Huntington, S. P. 1996. The clash of civilizations and the remaking of the world order. New York: Simon and Schuster.
    Johansson, J. 2008. Global marketing: Foreign entry, local marketing, and global management. McGraw Hill/Irwin.
    Lasserre, P. and Schutte, H. 2006, Strategies for Asia Pacific: Meeting new challenges, Macmillan Business, Sydney.
    Madura, J. 2002. International financial management, South-Western College Publishing, Cincinnati.
    Ohmae, K. 1990. The Borderless World, Harper Business Press.
    Porter, M.E. 1986. Competition in global industries. Boston: Harvard Business School Press.
    Porter, M.E. 1990. The competitive advantage of nations. The Free Press, New York.
    Rugman. A. 2001. The end of globalisation: Why global strategy is a myth and how to profit from the realities of regional markets. Amacom.
    Sen, A. 1999. Development as freedom. New York: Alfred A. Knopf.
    Stace, D. 1997. Reaching out from Down Under: Building competence for global markets. McGraw- Hill, Sydney.
    Trompenaars, F., and Hampden-Turner, C. 2004. Managing people across cultures. Chichester: Capstone.
    Walker, D., Walker, T. And Schmitz, J. 2003. Doing business internationally. 2 ed. McGraw-Hill
    Warner, M. (ed) 2003. Culture and management in Asia. Routledge Curzon.
    Yip, G. 2011, Total Global Strategy, 3rd ed, Prentice Hall- Pearson Education International.
    Zeng, M. & Williamson, P.J., 2008. Dragons at your door: How Chinese cost innovation is disrupting global competition. Harvard Business School Press.

    United Nations Conference on Trade and Development (UNCTAD): Annual World Investment Reports.
    World Economic Forum: Annual Global Competitiveness Reports.
    World Trade Organisation: Annual reports.
    World Bank: Annual Reports

    Academy of Management Journal
    Harvard Business Review
    Journal of International Business Studies
    Management International Review
    Journal of World Business
    McKinsey Quarterly
    The Economist
    Business Week

    Databases (available online via UoA library)

    Business Source Complete (EBSCO)
    A very large database covering all aspects of business / commerce related subjects for over 1,200 journals some indexed back to 1886. contains a high percentage of active, peer-reviewed, business related journals Additional full text, non-journal content, includes financial data, books, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. Search tip - type "" (quotation marks if you need to find a phrase eg: "interest rates").

    Products and trade names guide (B2NB) by Dun & Bradstreet
    Search for products & services of Australian public and private companies, by company name, brand or UNSPSC code. Also details information on Australian companies.

    AusStats Australian Bureau of Statistics website
    Everything on the ABS web site is accessible free of charge. Special access arrangements apply to Confidentialised unit record files (CURFs).

    Mint Global [Bureau van Dijk]
    Mint Global is the ORBIS database of over 50 million companies from around the world. Includes listed and unlisted companies. The information is presented in five modules: companies, news, market research, directors and scanned reports. Export data to spreadsheets.

    Osiris [Bureau van Dijk]
    A fully integrated public company database ... Financial information [is included] on 57,000 listed and major unlisted/delisted companies worldwide (45,500 are non-US companies). The information includes: standardised and "as reported" financials (including restated reports), SEC filings, images of annual reports, corporate actions and dividends, detailed earnings estimates including recommendations, ownership, stock data, news and ratings.

    ZEPHYR [Bureau van Dijk]
    containing M&A, IPO and venture capital deals with links to detailed financial company information. ZEPHYR now contains information on over 600,000 transactions (as of December 2008). Up to 100,000 new deals are added per year. ZEPHYR has nine years of global coverage and includes deals involving European companies going back to 1997.

    GMID (Global Marketing Information Database)
    GMID contains over a million demographic, economic and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts.

    Macroeconomic, industry and financial time series database for global emerging and developed markets. product information

    A major source of international statistics and reports. Hint: click on Advanced search (under the Search for box) to add limits by date, field name or format (eg: statistics, working papers etc).

    UN Comtrade
    Delivers international trade statistics. See also the Statistics database of the World Trade Organization.

    ViewsWire - Asia - E I U.
    Analyses (including Excel spreadsheets) for each country under the following headings:-

    Politics / News analysis, Background, Political structure, Outlook.
    Economy / News analysis, Background, Economic structure, Latest indicators, Outlook, 5-year forecast, 5-year summary, Country risk rating, Background Data.
    Finance/ News analysis, Outlook, EIU currency forecasts, Consensus currency forecast, Interest rate forecast, Equity prices, Euro exchange rate, Daily US dollar exchange rates
    Business / News analysis, Background, Business environment, Outlook, Corporate strategy, Industry overview
    Regulations / News analysis, Investment, Competition and price, Licensing and IP, Trade, Foreign exchange, Tax
    Country forecasts / Country Risk Summary / Country briefing (see also: ViewsWire in Factiva)

    World development indicators online (WDI) World Bank
    Obtain country time series indicator (spreadsheets) such as: consumption, savings, education, employment, banking, health, roads, agriculture, stocks, markets etc. (see the online help).

    WTO (World Trade Organization) Statistics database
    The Trade Profiles section provides standard information on the structural trade situation and trade policy measures of members, observers and other selected economies. The profiles are complemented with general macroeconomic indicators. The Time Series section provides a searchable database on international trade in merchandise and commercial services.

    Economist Intelligence Unit - Asia
    Provides independent, authoritative analysis and forecasts on country, industry and management analysis. Note: the Library provides access to other Economist Intelligence Unit titles via the Factiva database (click on Source and search for Economist Intelligence)

    GMID (Global Marketing Information Database) [Euromonitor]
    GMID contains over a million demographic, economic and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more
    Online Learning
    In preparation for each lecture please visit MyUni course site to access course materials. The lecturer’s PowerPoint files and other relevant material for each session will be posted on MyUni weekly. Power point lecture notes offer both a summary of important material and some supplementary information. MyUni will also be used be the lecturer to post important messages.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    The course uses a mixture of readings, experiential exercises, and case studies.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The University expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours per week to their studies. This means that you are expected to commit approximately 9 hours in preparation for each 3 hour face to face session. This includes preparation for classes and working on assignments.
    Learning Activities Summary
    Topic 1: Globalisation.
    Reference material: Textbook, Chapter 1; Course Materials: Topic 1.
    Topic 2: Political economy. Ethics in International Business
    Reference material: Textbook, Chapters 2, 3 and 5, Course Materials: Topic 2.
    Case study: “PaintCo Brasileira Ltda”
    Topic 3: Differences in Culture
    Reference material: Textbook, Chapter 4; Course Materials: Topic 3.
    Case study: “Trouble in Paradise”
    Topic 4: International Trade
    Reference material: Textbook, Chapters 6 & 7; Course Materials: Topic 4.
    Case study: “The Rise of the Indian Software Industry” available on MyUni
    Topic 5: Foreign Direct Investment and Regional Economic Integration
    Reference material: Textbook, Chapters 8 & 9; Course Materials: Topic 5.
    Case study: “The insidious charms of foreign investment”
    Topic 6: The Monetary System
    Reference material: Textbook, Chapters 10 & 11; Course Materials: Topic 6.
    Case study: “The Collapse of the Thai Baht in 1997”, available on MyUni.
    Topic 7: The Strategy of International Business
    Reference material: Textbook, Chapter 13; Course Materials: Topic 7.
    Case study: “Ingvar Kamprad and IKEA”
    Topics 8: Foreign Entry Strategic Decisions
    Reference material: Textbook, Chapter 15; Course Materials: Topic 8.
    Case study: “PaintCo Brasileira Ltda”, attachment 2.3.
    Topic 9: The Organisation of International Business
    Reference material: Textbook, Chapter 14; Course Materials: Topic 9.
    Case study: “Philips versus Matsushita”
    Topic 10: International Marketing and R&D;
    Reference material: Textbook, Chapter 18; Course Materials: Topic 10.
    Case study: “P&G Japan: The SK-II Globalisation Project”
    Topic 11: International Operations, Outsourcing and Logistics
    Reference material: Textbook, Chapter 17; Course Materials: Topic 11.
    Case studies: “Rapid fire fulfilment” and “China Automotive Finance: Service Operations Redesign” (available on MyUni)
    Final Examination

    Specific Course Requirements
    Withdrawal Dates:

    Amendments to Enrolments for 1st Trimester 2014: 3/02/2014 – 4/04/2014

     Last day to add course online Withdraw – without incurring tuition fees Withdraw – full forfeiture of fees.
     If you need to amend your enrolment it must be prior to the dates below to avoid any fees.

    No entry will be made on your academic transcript.
     If you withdraw during the first few weeks of the trimester, between the dates
    shown below, you will not need to pay any fees.

    No entry will be made on your
    academic transcript.
     Forfeiture of full course fees:

    If you amend your enrolment in between the dates shown below, a Withdraw Not Fail (WNF) will appear on your transcript and the full course fee will be payable.

    If you amend your enrolment after the
    5th April a Withdraw Fail (WF) will be recorded on the transcript and the full course fee will be payable.
    Prior to the 17th February 3rd February – 21st February  21st February – 4th April (WNF) 5th April – 2nd May (WF)
    Please note:
    Intensive courses scheduled mid-trimester or in between trimesters are still subject to the above census dates.

    If you are withdrawing from a course please advise your lecturer and, if applicable, any fellow group members, at the earliest possible time so that disruption to group work for other students can be minimised
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment item Percentage of total mark Relevant learning objective(s) Due or scheduled date
    Country Individual
    Project Report
    20% Learning objectives 1 - 3 14 April 2014
    Company Group
    Project Report
    20% Learning objectives 3-5 5 May 2014
    Class participation 10% Learning objectives 1-5 ongoing
    Final Exam 50% Learning objectives 1-5 10 May 2014

    Assessment Related Requirements
    Students in this course are expected to attend all seminars throughout the trimester.
    The MBA program is largely undertaken through face-to-face class sessions to facilitate interactions between the lecturing staff and fellow students. Accordingly there is an expectation that you will attend all of the scheduled classes. If work commitments, illness or other circumstances require you to be absent from some lectures, please inform your lecturer in advance by either phone or email so that you may discuss the topic(s) to be covered in the class session and the tasks you need to complete before the next session. It is your responsibility to make arrangements with the lecturer or other students to catch up on information discussed in class, however, it is unlikely that lecturers will be able to repeat a class to cover your absence.

    Please note that if you have not attended at least 80% of the class sessions for a course you will forgo your right, on academic grounds, to any supplementary assessment opportunities.

    While all MBA courses for which there is an examination are run in an open book format, candidates should note that they will not be given credit for work copied from textbooks, websites or other materials distributed during classes. Appropriate referencing in examinations is required where others’ work is referred to.
    Assessment Detail

    No information currently available.

    Please retain a copy of all assignments submitted.
    Please attach an ‘Assignment Cover Sheet’, which is signed and dated by you before submission.
    All group assignments must be attached to a ‘Group Assignment Cover Sheet’, which must be signed and dated by all group members before submission. All team members are expected to contribute approximately equally to a group assignment.
    You are required to submit your assignments as Word.doc(x) file directly to the lecturer at . PDF files and assignments not complying with formatting requirements will not be accepted.

    Formatting requirements:
    • Double spacing with 2.5 cm margins
    • Page numbers on each page
    • Tables and figures correctly labelled and include titles (note difference between tables and figures!)
    • Relevant diagrams should be in the main body of the report only supplementary material in the appendix
    • Appendixes (for additional information) attached and labelled.
    • Your assignment must include a title page that indicates your name, student number, email address, course name (Global Business), course coordinator, assignment topic and word count (excluding executive summary, attachments and appendices). Please note that word limits will be strictly enforced. The word count excludes the executive summary, and appendixes.
    Lecturers can refuse to accept assignments, which do not have a signed acknowledgement of the University’s policy on plagiarism.

    Assignment Guidelines including Referencing Details
    A copy of the Postgraduate Programs: Communication Skills Guide will have been given to you at the beginning of your program. This guide will assist you structure your assignments. A copy of the guide can also be downloaded from

    This publication also provides guidelines on a range of other important communication skills including writing essays and management reports, making oral presentations etc.
    In preparing any written piece of assessment for your postgraduate studies it is important to draw on the relevant ‘literature’ to support critical analysis. Also essential is to reference the literature used. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism. (Further information on plagiarism is provided later in this course outline.)
    The Harvard system is widely used in the Business School. Guidelines for the use of this style of referencing can be found in the Communication Skills Guide.

    Further assistance with referencing is available from the Faculty’s Learning Support Advisors. The contact details are provided on page 6 of the Communication Skills Guide.

    Late Assignment Submission and Extensions to Due Dates
    Students are expected to submit their work by the due date to maintain a fair and equitable system. Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the lecturer in charge of the course before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by a 5% mark reduction for each day that it is late.

    Return of Assignments
    Lecturer’s aim to mark and return assignments to students within two (2) weeks of the due date with written feedback.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy ( course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.