Dr David Schmidtke
Position | Lecturer |
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Org Unit | Management |
david.schmidtke@adelaide.edu.au | |
Telephone | +61 8 8313 0750 |
Location |
Floor/Room
12.45
,
10 Pulteney Street - Nexus 10 Tower
,
North Terrace
|
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Biography/ Background
Academic positions:
Lecturer at Univesity of Adelaide February 2022 - current.
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Qualifications
Bachelor of Business with Honours (First Class) at Griffith University - 2016
Doctor of Philosophy (Marketing) at Griffith University - 2021
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Teaching Interests
David currently teaches: Introduction to Marketing (Undergraduate), Marketing to the World (Undergraduate) and Business Research Methods (Postgraduate).
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Research Interests
David's research interests include: social marketing, impoverished consumers, young consumers, consumer culture theory and SDGs.
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Publications
Schmidtke, D., Rundle-Thiele, S., Kubacki, K., & Burns, G. L. (2021). Co-designing social marketing programs with “bottom of the pyramid” citizens. International Journal of Market Research, 63(1), 86-105.
Schmidtke, D. J., Kubacki, K., & Rundle-Thiele, S. (2021). A review of social marketing interventions in low-and middle-income countries (2010–2019). Journal of Social Marketing.
Knox, K., Schmidtke, D. J., Dietrich, T., & Rundle-Thiele, S. (2016). “Everyone was wasted”! Insights from adolescents’ alcohol experience narratives. Young Consumers.
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Entry last updated: Friday, 8 Apr 2022
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