Dr David Schmidtke

Dr David Schmidtke
 Position Lecturer
 Org Unit Management
 Email david.schmidtke@adelaide.edu.au
 Telephone +61 8 8313 0750
 Location Floor/Room 12.45 ,  10 Pulteney Street - Nexus 10 Tower ,   North Terrace

  • Biography/ Background

    Academic positions: 

    Lecturer at Univesity of Adelaide February 2022 - current. 

  • Qualifications

    Bachelor of Business with Honours (First Class) at Griffith University - 2016

    Doctor of Philosophy (Marketing) at Griffith University - 2021

  • Teaching Interests

    David currently teaches: Introduction to Marketing (Undergraduate), Marketing to the World (Undergraduate) and Business Research Methods (Postgraduate). 

  • Research Interests

    David's research interests include: social marketing, impoverished consumers, young consumers, consumer culture theory and SDGs. 

  • Publications

    Schmidtke, D., Rundle-Thiele, S., Kubacki, K., & Burns, G. L. (2021). Co-designing social marketing programs with “bottom of the pyramid” citizens. International Journal of Market Research, 63(1), 86-105.

    Schmidtke, D. J., Kubacki, K., & Rundle-Thiele, S. (2021). A review of social marketing interventions in low-and middle-income countries (2010–2019). Journal of Social Marketing.

    Knox, K., Schmidtke, D. J., Dietrich, T., & Rundle-Thiele, S. (2016). “Everyone was wasted”! Insights from adolescents’ alcohol experience narratives. Young Consumers.

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Entry last updated: Friday, 8 Apr 2022

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