Associate Professor Roberta Crouch

Associate Professor Roberta Crouch
 Position Program Director - MSc Wine Bus - ESC Dijon
 Org Unit Marketing and Management
 Telephone +61 4 0483 3924
 Location Floor/Room 10 13 ,  Nexus 10 Building ,   North Terrace
  • Biography/ Background

    Roberta has recently returned to Australia from France where she was the Director the MSc in Wine Business at the Burgundy School of Wine and Spirits Business. She is also a past Director of the Masters in Wine Business program at the University of Adelaide and Chair of the University of Adelaide Wine Future Research Cluster. She has researched, extensively, the drivers of premium purchase decisions respective to wine nationally and internationally in established and developing wine markets. This has been both from the consumer and B2B perspectives. Her particular areas of interest include country of origin effects, the power of brand and pricing to influence purchase decisions and establishing and building strong relationships in the wine value chain.

  • Qualifications

    BBus(Mkting), BEd, BComm(Hon), GradCert(eLearning), PhD (Adelaide)

  • Teaching Interests

    • Country of Origin Effects
    • Wine Business
    • Social Media
    • International Business
    • International Marketing
    • Marketing Management
    • Research Methods


  • Research Interests


    • Wine business
    • Cross cultural management
    • Brand Attachment
    • Consumer ability to accurately assess extrinsic product cues
    • The quantification of consumer knowledge and self confidence
    • Country of Origin Effects - development and influence of country image
    • Influence of price on consumer assessment of quality and subsequent purchase intentions
    • Crisis management
    • Building business to business relationships
  • Publications

  • Professional Associations

    Member of:

    • American Marketing Association
    • The American Academy of Marketing
    • Academy of International Business
    • The Australian Institute of Company Directors
  • Media Expertise

    CategoriesAdvertising, Marketing & PR, Wine & Viticulture
    ExpertiseConsumer ability to accurately assess extrinsic product cues; The quantification of consumer knowledge and self confidence; Country of Origin effect - development and influence of country image; Influence of price on consumer assessment of quality and subsequent purchase intentions; Crisis management; Social Media; Brand Communities / Virtual Communities; Wine Marketing; Services Marketing
    NotesOutstanding Reviewer Award - International Journal of Wine Business Research Highlighted Researcher for the Business School - Inaugural Research Week Program - 2011 University of Adelaide
    Mobile0404 833 924
    After hours0404 833 924

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Entry last updated: Sunday, 18 Mar 2018

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