Dr Sal Humphreys

Dr Sal Humphreys
 Position Senior Lecturer
 Org Unit Media
 Email sal.humphreys@adelaide.edu.au
 Telephone +61 8 8313 5227
 Location Floor/Room 9 03 ,  Napier ,   North Terrace
  • Biography/ Background

    Sal Humphreys began work at the University of Adelaide in February 2009. She completed her PhD on online digital games at QUT in 2005 and subsequently was awarded a 3 year position as post-doctoral research fellow on an ARC linkage grant through QUT.

    Sal has previously taught at the University of South Australia in media studies, and has worked for various state and private organisations in South Australia in areas relating to online media. She was employed by Ratbag Games development company for a year in 1998, and has worked as a freelance editor.

  • Qualifications

    BA (Communications Studies) (Honours) University of South Australia

    PhD (Media and Communication) Queensland University of Technology

  • Research Interests

    Sal's research interests centre on digital media, digital games, (online games in particular), and social networking sites, with a focus on the effect of these new media on cultural institutions such as intellectual property, governance, citizenship and rights.

    She also works in the area of Health Communication where she is a member of a research team looking at ways to use new media as part of effective health communication strategies.

  • Publications

    Refereed Journal Articles

    2014 with Melissa de Zwart, Beatrix van Dissel ‘Surveillance, big data and democracy: lessons for Australia from the US and UK' University of New South Wales Law Review 37(2)713-747.

    2014 Wilmore, Michael, Rodger, Dianne, Humphreys, Sal, Clifton, Vicki, Dalton, Julia, Flabouris, Margarita, Skuse, Andrew ‘How Midwives tailor health information used in antenatal care' Midwifery

    2014 with Karen Vered 'Postfeminist Inflections in Television Studies' Continuum 28(2) 1-9.

    2014 with Karen Vered ‘Reflecting on Gender and Digital Networked Media' Television and New Media 15(1) 3-13.

    2014 with Melissa de Zwart ‘The Lawless Frontier of Deep Space: Code as law in EVE Online' Cultural Studies Review 20(1) 77-99.

    2013 Rodger, Diane, Skuse, Andrew, Wilmore, Michael, Humphreys, Sal, Dalton, Julie, & Flabouris, Margarita ‘Pregnant Women's Use of Information and Communications Technologies (ICTs) to Access Pregnancy-Related Health Information in South Australia.' Australian Journal of Primary Health Care. 19:308-312.

    2013 ‘Predicting, securing and shaping the future: mechanisms of governance in online social environments' International Journal of Media and Cultural Politics 9(3) 247-258.

    2013 with Dianne Rodger and Margarita Flabouris ‘Understanding the role of medium in the control and flows of information in Health Communication.' Asia Pacific Media Educator 23(2) 291-307.

    2012 with Melissa de Zwart ‘Griefing, Massacres, Discrimination and Art: the Limits of Overlapping Rule Sets in Online Games.' University of California Irvine Law Review, 2(2) 507-536.

    2012 with Melissa de Zwart, 'Playing in contested zones:norms, laws and rules in MMOGs' Media Arts Law Review, 17(1), 1-22.

    2010 with Axel Bruns 'Research Adventures in Web 2.0: Encouraging Collaborative Local Content Creation through edgeX' Media International Australia 136: 42-59.

    2009 ‘Discursive constructions of MMOGs and some implications for policy and regulation.' Media International Australia 130:53-65

    2009 ‘Norrath: new forms, old institutions' in Games Studies : The International Journal of Computer Game Research, 9(1).

    2008 ‘Ruling the Virtual World. Governance in massively multiplayer online games' European Journal of Cultural Studies 11(2): 147-169

    2008 with John Banks, ‘The labour of user co-creation. Emerging social network markets?' Convergences 14(4): 401-418.

    2008 ‘Grassroots creativity in new media environments. Yarn Harlot and the 4000 knitting Olympians', Continuum: Journal of Media & Cultural Studies (22(3): 419-433).

    2006 'Toby Miller on Games', M/C: Dialogue, Vol 1 (1).

    2005 ‘Productive Players: online computer games' challenge to conventional media forms' Journal of Communication and Critical/Cultural Studies Vol 2 (1) pp. 36-50

    2005 with Brian Fitzgerald, John Banks and Nic Suzor ‘Fan based production for computer games: User led innovation, the ‘drift of value' and the negotiation of intellectual property rights' Media International Australia incorporating Culture and Society February, Issue 114. pp16-29.

    2005 'Productive users, intellectual property and governance: The challenges of computer games' Media Arts Law Review Vol 10 (4) pp. 299-310.

    2005 with Axel Bruns, ‘Wikis in Teaching and Assessment: The M/Cyclopedia Project', in Proceedings International Wiki Symposium, ACM, San Diego.

    2003 ‘Online multi-user games: Playing for real' Australian Journal of Communication Vol 30 (1) pp. 79-91

    1997 ‘Bodies, representations and spatial practices in Cyberspace' in Woods, Claire, ed. Image Text Persuasion, Centre for Professional and Public Communication, Adelaide. Pp. 49-58

    Book Chapters

    2014 ‘Virtual World Governance' in International Encyclopedia of Digital Communication & Society, New Jersey:Wiley Blackwell.

    2013 with John Banks "Co-creative labour?" in John Banks Co-creating Videogames London: Bloomsbury

    2011 ‘Unravelling Intellectual Property in a Specialist Social Networking Site.' In Media in the Ubiquitous Era: Ambient, Social, and Gaming Media Artur Lugmayr, Heljä Franssila, Pertti Näränen,Olli Sotamaa, and Jukka Vanhala (eds), IGI Global, Pennsylvania. Pp. 248-266.

    2010 in Burri, M (ed) Governance of Digital Game Environments and Cultural Diversity: Transdisciplinary Perspectives, Edward Elgar, Cheltenham, UK.

    2008 with Terry Flew ‘Games: Technology, Industry, Culture' in Flew, Terry New Media. An introduction (3rd ed.) Oxford University Press, Oxford.

    2006 '"You're in our world now" TM Ownership and access in the proprietary community of an MMOG.' in, van der Graaf, S and Washida, Y (Eds), Information Communication Technologies and Emergent Business Strategies, Idea Group Publishers, Hershey, PA, USA.

    2005 with Terry Flew ‘Games: Technology, Industry, Culture' in Flew, Terry New Media. An introduction (2nd ed.) Oxford University Press, Oxford.

    Conference papers and invited seminar presentations

    2013 with Diane Rodger and Margarita Flabouris ‘The Medium and the Message in Health Communication. Control in New Media Environments' in T. Lee, K. Trees and R.Desai (Eds), Refereed Proceedings of the Australian and New Zealand Communication Association conference: Global Networks-Global Divides: Bridging New and Traditional Communication Challenges

    2009 ‘The economies within an online social network market. A case study of Ravelry' in T. Flew (Ed.) Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communications Association Annual Conference, Brisbane, July 8-10. ISBN 987-1-74107-275-4.

    2008 ‘The challenges of intellectual property for users of Social Networking Sites: a case study of Ravelry.' MindTrek, Tampere, Finland, ACM.

    2008 ‘Ravelry on the Net: a social network market?' Creating value: between commerce and commons, Brisbane, Centre for Excellence in Creative Industries and Innovation.

    2008 ‘Commodifying social relations: affective economies online.' Networks of Desire, Helsinki Collegium for Advanced Studies, Helsinki, Finland.

    2008 ‘The personal is political is professional. The intersections of bodies, emotions, and work in the field of play.' In the Game, ITU, Copenhagen.

    2008 with Axel Bruns. ‘Collaborative Local Content Creation through edgeX: An Evaluation.' Rethinking Place Rethinking Community, Association of Internet Researchers 9.0 Copenhagen, AoIRS.

    2008 ‘The role of intellectual property in the negotiations among users of a specialist social networking site.' Media Communications and Public Speech, Communications Media Law Centre, University of Melbourne.

    2008 ‘About as private as a postcard. Privacy and social networking sites' Privacy Awareness Week (Invited seminar), Victorian Department of Justice, Melbourne.

    2007 ‘Knitting social relations: Yarn Harlot and the 4000 knitting Olympians' Cultural Studies Association of Australia, Adelaide, December 6-8

    2007 with Axel Bruns, ‘Playing on the edge. Facilitating the Emergence of a Local Digital Grassroots' Association of Internet Researchers, Vancouver, October 18-20.

    2007 with Axel Bruns, ‘Building collaborative capacities in learners. The M/Cyclopedia project revisited' International Wiki Symposium, Montreal, October 21-23. (refereed).

    2007 ‘Online social software: Policy and regulation in a converged medium', Communications and Policy Research Forum, Sydney, September 24-25. (refereed).

    2007 ‘Regulation of MMOGs and other online Environments' International Ratings Conference, Office of Film and Literature Classification, Sydney, Feb 16-18.

    2007 "Playing World of Warcraft, Working for Blizzard. The labour relations of user participation in networked online media environments". Invited presentation for the National Institute of Labour Studies, Flinders University, South Australia.

    2006 ‘Terms of Access' Internet Research 7.0: Internet Convergences, Association of Internet Researchers, Brisbane, Australia

    2005 Invited presentation on ‘Issues in Law and Computer Games' Open Content Licensing: Cultivating the Creative Commons, QUT, Brisbane.

    2005 with Axel Bruns, 'Wikis in teaching and assessment: The m/cyclopedia project', Proceedings International Wiki Symposium, San Diego (refereed).

    2004 ‘Commodifying culture - it's not just about the virtual sword.' Other Players Conference, Copenhagen , Denmark (Refereed).

    2003 Invited presentation on ‘Commodification, culture and player created content'. Yale Law School (Internet and Society Project).

    2003 ‘"You just got better at alteration [135]"The shifting relations of players and developers in multi-user online games.' Association of Internet Research Studies Conference, Toronto, Canada. (Refereed).

    2003 ‘Online multi-user games: Playing for real' ANZCA Conference, Brisbane. (Refereed).

    1997 ‘Bodies, representations and spatial practices in Cyberspace' Image, Text, Persuasion, University of South Australia.


    2009 ‘Internet Case Study' in Sengara, Ryan, Sal Humphreys, Jock Given, Marion McCutcheon and Claire Milne Future Consumer. Emerging Consumer Issues in Telecommunications and Convergent Communications and Media, Australian Communications Consumer Action Network, Sydney.


The information in this directory is provided to support the academic, administrative and business activities of the University of Adelaide. To facilitate these activities, entries in the University Phone Directory are not limited to University employees. The use of information provided here for any other purpose, including the sending of unsolicited commercial material via email or any other electronic format, is strictly prohibited. The University reserves the right to recover all costs incurred in the event of breach of this policy.

Entry last updated: Thursday, 9 Aug 2018

To link to this page, please use the following URL:  https://www.adelaide.edu.au/directory/sal.humphreys