Dr Trent Johnson

Dr Trent Johnson
  • Biography/ Background

    Trent was the first person to graduate with the University of Adelaide's Master of Wine Business Degree. He has experience in the wine industry in both Australia and America in marketing and retail management and has lectured in the University's Wine Marketing and Wine Business programs. In 2013 he completed his PhD which was entitled " Regionality and drivers of consumer liking: the case of Australian Shiraz in the context of the Australian domestic wine market" under the supervision of Dr Sue Bastian. In his previous life, Trent was a senior manager in the Australian Public Service.

  • Research Interests

    • Consumer wine sensory preferences and their relationship to wine marketing
    • Market segmentation using Wine Related Lifestyle as the basis
    • Regional branding
    • Risk reduction strategies employed in wine purchasing
  • Publications



    Lukas Danner, Anna M. Crump, Alexander Croker, Joanna M. Gambetta, Trent E Johnson and Susan E. P. Bastian (2018)  Comparison of Rate-All-That-Applyand Descriptive Analysis for the Sensory Profiling of Wine.  Am. J. Enol. Vitic. 69(1), 12-21

    Johnson, T.E., Danner, L., and Bastian, S.E.P. (2017) Consumer Segmentation Methods for the Wine Market. Reference module in Food Sciences. Elsevier, pp 1-6. doi:http://dx.doi.org/10.1016/B978-0-08-100596-5.21419-4 

    Lukas Danner, Trent E Johnson, Renata Ristic, Herbert L. Meiselman and Susan E. P. Bastian (2017)  "I like the sound of that!"  Wine descriptions influence consumers' expectations. liking, emotions and willingness to pay for Australian white wines.  Food Research International https://doi.org/10.1016/j.foodres.2017.05.019

    Lukas Danner, Renata Ristic, Trent E. Johnson and Susan E.P. Bastian (2016)  Context and wine quality effects on consumers' mood, emotions, liking and willingness to pay for Australian Shiraz wines.Food Research International 89:254-265 · November 2016

    Renata Ristic, Trent E. Johnson, Herbert L. Meiselman, Annet C. Hoek and Susan E. P. Bastian (2016)  Towards development of a Wine Neophobia Scale (WNS): Measuring consumer wine
    neophobia using an adaption of The Food Neophobia Scale (FNS).  Food Quality and Preference, 49 (2016), 161 - 167.

    Trent E Johnson and Susan E. P. Bastian, (2015) A fine wine instrument - an alternative for segmenting the Australian wine market.  International Journal of Wine Business Research, 27(3), 182 - 202. 

    Crump AM, Johnson TE, Wilkinson KL and Bastian SEP,  (2015)  Influence of oak maturation regimen on composition, sensory properties, quality, and consumer acceptability of Cabernet Sauvignon wines.  J Agric. Food Chem, 63(5), 1593 - 1600.

    Crump AM, Johnson TE, Bastian SEP, Bruwer J, Wilkinson KL (2014) Consumers’ knowledge of and attitudes toward the role of oak in winemaking. International Journal of Wine Research, 2014:6 ,21 - 30.

    Levi C. de Loryn, Paul R. Petrie, Anne M. Hasted, Trent E. Johnson, Cassandra Collins and Susan E. P. Bastian (2014) Evaluation of sensory thresholds and perception of Sodium Chloride in grape juice and wine.  Am. J. Enol. Vitic. 65:1, 124 - 133

    Trent E. Johnson, Anne Hasted, Renata Ristic and Susan E.P. Bastian (2013) Multidimensional scaling (MDS), cluster and descriptive analyses provide preliminary insights into Australian Shiraz regional characteristics.  Food Quality and Preference, 29 (2013), 174 - 185.

    S. M. Olarte Mantilla, C. Collins, P. G. Iland, T. E. Johnson and S. E. P. Bastian (2012) Review: Berry Sensory Assessment: concepts and practices for assessing winegrapes' sensory attributes.  Australian Journal of Grape and Wine Research, 18(3), 245 - 255.

    Ellena S King, Trent E. Johnson, Patricia Osidacz, I. Leigh Francis, Susan E.P. Bastian, (2012) "Consumer liking of white wines: segmentation using self-reported wine liking and wine knowledge", International Journal of Wine Business Research, Vol. 24 (1), pp. 33 - 46.

    Somogyi, S., Li, E., Johnson, T. E., Bruwer, J. and Bastian, S.E.P. (2011) The underlying motivations of Chinese wine consumer behaviour". Asia Pacific Journal of Marketing and Logistics, 23 (4), p. 473 - 485.

    Bastian S.E.P., Collins, C. and Johnson T.E. (2010) Understanding consumer preferences for Shiraz wine and Cheddar cheese pairings. Food Quality and Preference 21(7), 668 - 678.  

    P.R. Dry, M.L. Longbottom, S. McLoughlin, T.E. Johnson, C. Collins (2010) Classification of reproductive performance of ten winegrape varieties Australian Journal of Grape and Wine Research 16(1), p 47-55  

    C.J. Schultz, D.J. Apps, T.E. Johnson and S.E.P. Bastian (2009) Testing consumer acceptability of new crops: an integrated sensory and marketing approach using muntries, an Australian native berry. Food Australia 61(8), 335 - 341

    S.E.P. Bastian, C.M. Payne, B. Perronoud, V.L. Joscelyne & T.E. Johnson (2009) Comparisons between Australian consumers' and industry experts' perceptions of ideal wine and cheese combinations. Australian Journal of Grape and Wine Research 15(2), 175 - 184

    Trent Johnson and Dr Susan Bastian,(2007) A preliminary study of the relationship between Australian wine consumers' wine expertise and their wine purchasing and consumption behaviour, Australian Journal of Grape and Wine Research 13(3), 186 - 197

    Somogyi, S., Li, E., Johnson, T., Bruwer, J. & Bastian, S. (2007). An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study, proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference, University of Otago, Dunedin, New Zealand, 03- 05 December.

    Somogyi, S., Li, E., Johnson, T., Bruwer, J. & Bastian, S. (2007) Australian wines in China. Wine with lemonade: Is the myth a reality?, Australian and New Zealand Grapegrower and Wine Maker, No 516, pp 84-87.

    The Drivers of On-Premise Beverage Selection in Australia, Dr Johan Bruwer and Trent Johnson, ISBN 0-9593180-1-1, published by the AWBC, August 2005.

    Generic Consumer Risk Reduction Strategies in Wine-Related Lifestyle Segments in the Australian Wine Market, International Journal of Wine Marketing, 2004, 16(1), pp 5-35, Trent Johnson and Dr Johan Bruwer.

    An Empirical Confirmation of Wine-Related Lifestyle Segments in the Australian Wine Market, International Journal of Wine Marketing, April 2003, 15(1), pp 5-33, Trent Johnson and Dr Johan Bruwer.

    Integrated Marketing Communications in the Australian and New Zealand Wine Industry, International Journal of Advertising, May 2001, 20(2), pp 239-262, Reid, M., Johnson, T., Ratcliffe, M., Skrip, K., & Wilson, J.

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Entry last updated: Thursday, 22 Feb 2018