Associate Professor Jodie Conduit

Associate Professor Jodie Conduit
 Position Associate Professor
 Org Unit Marketing and Management
 Email jodie.conduit@adelaide.edu.au
 Telephone +61 8 8313 7024
 Location Floor/Room 10 51 ,  Nexus 10 Tower ,   North Terrace
  • Biography/ Background

    Jodie's research  interests lie in understanding how to engage consumers in interactions with organisations, and each other, that enable them to work together to achieve meaningful and relevant outcomes. This underpins her research agenda in the areas of customer engagement, value (co)creation, organisational capabilities, and marketing strategy. Her research has been widely published in leading journals including the Journal of Service Research, Journal of Business Research, Journal of Business Ethics, Journal of Strategic Marketing, and the Journal of Marketing Management among others.  Further, her focus on engagement and cocreation informs Jodie’s interactive approach to teaching marketing at undergraduate, postgraduate, and executive levels. She is the Director of the Higher Degree by Research programs in the School of Marketing and Management and has supervised several PhD students. Having experienced an extensive career in senior executive roles prior to academia, Jodie ensures that managerial relevance lies at the heart of both her research and teaching.

  • Qualifications

    B.Com (Hons) (Adel), PhD (Monash)

    Grad.Cert. Online Learning (Higher Ed.)

    Certified Practising Marketer

  • Awards & Achievements

    Teaching Awards

    Executive Dean Award for Excellence in Teaching 2015

    Research Awards

    Executive Dean Award for Excellence in Research, 2016

    The University of Adelaide Women's Research Excellence Award (Mid Career), 2016

    Outstanding Reviewer for European Journal of Marketing in Emerald Literati Network Awards for Excellence, 2016

    Executive Dean Commendation for Excellence in Research, 2015 

    Best Reviewer Award, Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2014, 2015

    Best Paper Awards

    Conduit, J., Plewa, C., Ho, J. and Lu, V. (2015) "Facilitating Student Interaction Capabilities through Shared Values and Peer Learning" Australia and New Zealand Marketing Academy (ANZMAC) Conference, Marketing Education Track.

    Conduit, J., and Karpen, I. (2015) "The Value of Spiritual Engagement in a Voluntering Context" International Vincentian Business Ethics Conference, New York, USA. (Award Nominee)

    Altschwager, T., Conduit, J., Bouzdine-Chameeva, T. and Goodman, S. (2014) "Customer Engagement: A comparison between Australian and French Wine Events."Academy of Wine Business Research Conference, Geisenheim, Germany.

    Conduit, J. and Quigg, J. (2002) “Bridging the Gap Between The Internal and External Markets: Understanding the Relationship Between Market Orientation and Customer Satisfaction”. Academy of Marketing Science Multicultural Marketing Conference, Spain.

    Geursen, G.M. and Conduit J. (2000) “Entrepreneurial, market relevant strategies in small and large firms”, UIC/AMA Research Symposia on the Marketing Entrepreneurship Interface, Newcastle.

    Fellowships, Grants and Funding

    The University of Adelaide Barbara Kidman Women’s Fellowship (2013)

    Grape and Wine Research Development Corporation (GWRDC) Incubator Project Grant (2014)

    The University of Adelaide Priority Partner Grant (University of Strasbourg) (2016)

    The University of Adelaide, School of Marketing and Management Research Grant (2014, 2015)

    The University of Adelaide, Faculty of Professions Learning Development Grant (2014)

  • Teaching Interests

    Currently Teaching:

    - MARKETNG3502 Market Research III (Adelaide, External & Singapore)

    - Marketing for Managers (Executive Education)

  • Research Interests

    Jodie's research agenda focuses on understanding, facilitating and optimising interactions between actors in a service system. Specifically, engaging customers, employees and other actors to co-create value (incl. service innovation); and strategically managing internal mechanisms, such as market intelligence, internal marketing, and organisational capabilities and orientation to facilitate interaction and value creation.

    Thus, my key specific research areas of interest include: customer engagement, value creation, market intelligence use, marketing strategy and service innovation, internal marketing, and market orientation.

    Current Doctoral Students

    William Lake, Max Sim and Diana Ayi Wong

    Past Doctoral Students

    Teagan Altschwager (2014) “Branded Marketing Events: The Influence of Event Experience on Customer Engagement”
    Rebecca Dolan (2015) "Social Media Engagement Behaviour: A Uses and Gratifications Perspective"
    Long Nguyen (2015) "Investigating the Role of Online Community Engagement and Collective Online Community Empowerment on Consumer Price Fairness Perceptions" (Deans Commendation)
    Hande Akman (2016) "Value Co-creation in Online Collaborative Innovation Communiities" (Deans Commendation)

    Shikha Sharma (2016) "Organisational conditions for co-creation: a health care context"
    Phiangdao Chaoluck (2017) "Assessment of Customer Perceptions Towards Frontline Service Employees' Role Behaviours"

  • Publications

    Journal Publications

    Sim, M., Conduit, J. and Plewa, C. (forthcomig) "Engagement within a Service System: A Fuzzy Set Analysis in a Higher Education Setting," Journal of Service Management

    Sharma, S., Conduit, J. and Rao Hill, S. (2017) "Hedonic and Eudaimonic Well-Being Outcomes from Co-creation Roles: A Study of Vulnerable Customers" Journal of Services Marketing, 31(4/5), pp. 397-411.

    Bowden, J., Conduit, J., Hollebeek, L., Luoma-Aho, V. and Solem, B. (2017) "Engagement Valence Duality and Spillover Effects in Online Brand Communities" Journal of Service Theory and Practice, 27(4), pp. 877-897

    Conduit, J. and Chen, T. (2017) "Bridging and Transcending Customer Engagement and Co-creation: Conceptual and Empirical Insights" Journal of Service Theory and Practice, 27(4), pp. 714-720 (Editorial)

    Altschwager, T. Conduit, J., Bouzdine-Chameeva, T. and Goodman, S.  (2017) "Branded Marketing Events: Engaging Australian and French Wine Consumers" Journal of Service Theory and Practice, 27(2), pp. 336-357

    Dolan, R., Conduit, J., Fahy, J. and Goodman, S. (2017) "Social Media: Communication Strategies, Engagement and Future Research Directions" International Journal of Wine Business Research, 29(1), pp. 2-19

    Conduit, J., Plewa, C., Ho, J. and Lu, V. (2017) "Facilitating Student Interaction Capabilities: The Interplay of Individual, Group and Course-related Factors" Journal of Strategic Marketing, 25(2), pp. 114-127

    Sharma, S. and Conduit, J. (2016) "Cocreation Culture in Health Care Organizations", Journal of Service Research, 19(4), pp. 438 - 457

    Dolan, R., Conduit, J., Fahy, J. and Goodman, S. (2016) "Social Media Engagement Behaviour: A Uses and Gratification Perspective", Journal of Strategic Marketing, 24(3/4), pp. 261-277. 

    Hollebeek, L., Conduit, J. and Brodie, R. (2016) "Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement" Journal of Marketing Management, 32(5/6), pp. 393-398. (Editorial)

    Hollebeek, L., Conduit, J., Sweeney, J., Soutar, G., Karpen, I., Jarvis, W. and Chen, T. (2016) "Epilogue to the Special Issue and Reflections on the Future of Engagement Research", Journal of Marketing Management, 32(5/6), pp. 586-594.

    Nguyen, L. Conduit, J., Lu, V. and Rao Hill, S. (2016) "Engagement in Online Communities: Implications for Consumer Price Perceptions", Journal of Strategic Marketing, 24(3/4), pp. 241-260.

    Plewa, C., Ho, J., Conduit, J. and Karpen, I. (2016) "Reputation in Higher Education: A Fuzzy Set Analysis of Resource Configurations" Journal of Business Research, 69(8), pp. 3087-3095. 

    Altschwager, T. Goodman, S. Conduit, J. and Habel, C. (2015) “Branded Marketing Events: a Proposed ‘Experiential Needs-based' Conceptual Framework” Event Management, 19(3), pp. 381-390. 

    Plewa, C., Conduit, J., Quester, P., and Johnson, C. (2015) "The Impact of Corporate Volunteering on CSR Image: A Consumer Pespective" Journal of Business Ethics, 127(3), pp. 643-659.

    Conduit, J., Matanda, M., and Mavondo, F. (2014) "Balancing the Act: The Implications of Jointly Pursuing Internal Customer Orientation and External Customer Orientation" Journal of Marketing Management, Vol. 30(13/14), pp.1320-1352.

    Granger, K., Lu, V., Conduit, J., Veale, R., and Habel, C. (2014) "Keeping the Faith! A Preliminary Investigation of Participation in Spiritually Based Communities" Journal of Business Research, 67(2), pp. 68-75. 

    Sharma, S., Conduit, J. and Rao Hill, S. (2014) "Organisational capabilities for customer participation in health care service innovation", Australasian Marketing Journal, Vol. 23(3), pp.179-188.

    Brennan, L., Brace-Govan, J., Brady, E., and Conduit, J. (2011) “Market Orientation and Marketing in Nonprofit Organizations. Indications for Fundraising from Victoria”, International Journal of Nonprofit and Voluntary Sector Marketing, 16, pp. 84-98.

    Conduit, J. and Mavondo, F. T. (2001) “How critical is Internal Customer Orientation to Market Orientation?”, Journal of Business Research. 51(1), pp. 11-24. 

    Quester, P. and Conduit, J. (1996) “Standardisation, Centralisation and Marketing in Multinational Companies”, International Business Review, 5(4), pp. 395-421.

    Quester, P. and Conduit, J. (1996) “Size and Centralization in Multinational Companies”, Journal of Market Focused Management, 1(3), pp. 231-247.

     

    Books

    Plewa, C. and Conduit, J. (2016) Making a Difference through Marketing: A quest for different perspectives, Springer. ISBN 978-981-10-0462-9

    Brodie, R., Hollebeek, L. and Conduit, J. (2016) Customer Engagement: Contemporary Issues and Challenges, Routledge 

     

    Refereed Book Chapters 

    Bowden, J., Conduit, J., Hollebeek, L., Luoma-Aho, V. and Solem, B.  (forthcoming) "The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities" in Johnston, K. and Taylor, M. (eds.) Handbook of Communication Engagement, John Wiley & Sons, Inc.

    Dolan, R., Conduit, J. and Fahy, J. (2017) "Creating, Contributing and Consuming Behaviour: How Affective and Rational Message Appeals Facilitate Engagement" in Rishi, B and Bandyopadhyay, S. (Eds.) Contemporary Issues in Social Media Marketing, Routledge

    Dolan, R. and Conduit, J. (2017) "Social Media Analytics: Measurement Tools for Exploring Online Engagement" in Juholin, E. & Luoma-aho, V. (Eds), Mitattava Viestinta [In Finnish: Measurable Communication], ProComma Academic, ProCom Ry, Helsinki, Finland

    Conduit, J., Karpen, I. and Farrelly, F. (2016) "Student Engagement: A Multiple Layered Phenomenon" in Plewa, C. and Conduit, J. (eds.) Making a Difference through Marketing: A quest for different perspectives, Springer, 229-245.

    Dolan, R., Conduit, J., and Fahy, J. (2016) "Social Media Engagement: A Construct of Positively and Negatively Valenced Engagement Behaviours" in R. Brodie, L. Hollebeek and J. Conduit, (Eds.) Customer Engagement: Contemporary Issues and Challenges. Routledge

    Johnson, C., Plewa, C., Conduit, J. and Quester, P. (2014) Corporate Volunteering: Developing CSR Image with Internal and External Benefits. In Newell, A. (Ed.), Corporate Social Responsibility: Challenges, Benefits and Impact on Business Performance. Nova Science Publishers, Inc. ISBN: 978-1-63321-106-3.

    Mavondo, F. T., & Conduit, J. (2000). Construct validity of market orientation: Do people in different industries share the same meaning? In R.B. McNaughton (Ed.), Developments in Australian Marketing. London, England: JAI Press Inc., ISBN: 9780762306367

     

    Refereed Conference Papers

    Conduit, J., Sharma, S., and Rao Hill, S. (2017) "Well-Being Outcomes from Co-creation Roles in Healthcare" Frontiers in Service, New York, USA [abstract]

    Karpen, I., Conduit, J., Tierney, K. and Wright, M. (2017) "Spiritual Engagement: A Missing Link in Service Research" Naples Forum on Service, Sorrento, Italy [abstract]

    Finsterwalder, J., Fehrer, J., Robinson, L., Conduit, J., and Brodie, R. (2017) "From Emergence to Disruption - Exploring the Rise and Fall of a Service Ecosystem from a Service-dominant Perspective" Naples Forum on Service, Sorrento, Italy [abstract]

    Medlin, C., Chaoluck, P., and Conduit, J. (2017) "Service encounters through the lens of employee role behaviours: implications for actor-actor-actor interaction" Naples Forum on Service, Sorrento, Italy [abstract]

    Nguyen, L., Conduit, J., Nguyen, D., and Nguyen, H., (2016) "The Impact of Social Media Engagement on Customer Brand Perception: The Mediating Effect of Electronic Word-of-Mouth" Australia and New Zealand Marketing Academy Conference, Christchurch, New Zealand [abstract]

    Dolan, R., Conduit, J., and Fahy, J., (2016) "Determining Uses and Gratifications for Social Media Engagement Behaviour" Frontiers in Service Conference, Bergen, Norway. [abstract]

    Brodie, R., Fehrer, J., Jaakkola, E., Hollebeek, L., and Conduit, J., (2016) "From Customer to Actor: Continuing the Evolution of Engagement", Frontiers in Service Conference, Bergen, Norway. [abstract]

    Dolan, R., Conduit, J., and Fahy, J., (2016) "Information Overload in Social Media: The Effect of Social Media Content Types on Engagement Behaviour", AMA SERVSIG Conference, Maastricht, The Netherlands. [abstract]

    Brodie, R., Fehrer, J., Jaakkola, E., Hollebeek, L., and Conduit, J., (2016) "From Customer to Actor Engagement: Exploring the Broader Conceptual Domain", European Marketing Academy Conference, Oslo, Norway. [abstract]

    Conduit, J., Plewa, C. and Brodie, R. (2016) "Developing Resource Integration Capabilities in Wine Industry R&D Collaborations" Academy of Wine Business Research Conference, Adelaide, Australia [full paper]

    Dolan, R., Conduit, J. Fahy, J. and Goodman, S. (2016) "Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions" Academy of Wine Business Research Conference, Adelaide, Australia [full paper]

    Conduit, J., Plewa, C., Ho, J. and Lu, V. (2015) "Facilitating Student Interaction Capabilities through Shared Values and Peer Learning" Australia and New Zealand Marketing Academy Conference, Sydney, Australia [abstract] (Best Paper Award)

    Dolan, R., Conduit, J., Fahy, J. and Goodman, S. (2015) "Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour" Australia and New Zealand Marketing Academy Conference, Sydney, Australia [abstract]

    Akman, H., Plewa, C., Conduit, J. and Brodie, R. (2015) "Facilitating Co-creation Activities in an Online Innovation Community"  Australia and New Zealand Marketing Academy Conference, Sydney, Australia [full paper]

    Conduit, J., and Karpen, I. (2015) "The Value of Spiritual Engagement in a Voluntering Context" International Vincentian Business Ethics Conference, New York, USA. (Best Paper Award Nominee)

    Conduit, J., Karpen, I. and VandenBos, J. (2015) “The Value-in-Context of Volunteer Engagement” European Marketing Academy (EMAC) Conference, Leuven, Belgium. [abstract]

    Nguyen, L., Lu, V., Conduit, J. and Rao Hill, S. (2015) “The Process of Customer Collective Empowerment in Online Community: A Netnographic Study” European Marketing Academy (EMAC) Conference, Leuven, Belgium. [abstract]

     

    Please contact Jodie Conduit for conference papers prior to 2015.

     

  • Professional Associations

    Australian and New Zealand Marketing Academy (ANZMAC) Executive Committee Member;

    Australian and New Zealand Marketing Academy (ANZMAC) Member;

    European Marketing Academy (EMAC) Member;

    Australian Marketing Institute (AMI), Certified Practising Marketer;

    Former Member Australian Market and Social Research Society (AMSRS) and Qualified Practising Market Researcher (QPMR) (2005 - 2010).

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Entry last updated: Tuesday, 5 Dec 2017

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