Dr Rebecca Dolan

Dr Rebecca Dolan
 Position Lecturer
 Org Unit The University of Adelaide
 Email rebecca.dolan@adelaide.edu.au
 Telephone +61 8 8313 9272
 Location Floor/Room 11 ,  Nexus 10 Building ,   North Terrace
  • Biography/ Background

    Rebecca's research agenda focuses on understanding, facilitating and optimising customer relationships, engagement, and online communication strategies. Rebecca has a specific interest in the role that digital and social media play in the modern marketing communications environment. This involves understanding the way in which customers engage online both, with brands, products, services, and each other. Additionally, Rebecca's research explores the motivations of consumers to engage through digital platforms. Research outputs related this this stream of research include journal article publications, peer-reviewed book chapters, and international conference proceedings as outlined below. Rebecca's 2016 article Social Media Engagement Behaviour: A Uses and Gratifications Perspective” in the Journal of Strategic Marketing Special Issue on Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media has had 3,990 views (at October 2018) and is on the list of Top 10 Most Read Articles in the Journal of Strategic Marketing. Rebecca has also published in the International Journal of Wine Business Research, British Journal of Educational Technology, Australiasian Marketing Journal, Journal of Hospitality and Tourism Management, among others. 

    The quality of Rebecca's research and teaching to date has been recognised with previous awards (The University of Adelaide Bernie Mills Medal), Scholarships (The University of Adelaide Honours Scholarship, Australian Postgraduate Award, and the Baillieu Supplementary Research Scholarship), and the generation of both external (Australian Grape and Wine Authority Category 1 Grant) and internal funding. In 2018 Rebecca was the winner of the ANZMAC "Emerging Educator of the Year Award". 

    Rebecca is an active reviewer for a number of international journals of (A and A* ABDC ranking) related to her fields of research including the Journal of Services Marketing, European Journal of Marketing, The Journal of Marketing Management, The Journal of Service Theory and Practice, and The Journal of Interactive Marketing.  

  • Qualifications

    B.Com (Firt Class Hons) (Adel), PhD (Adel)

  • Awards & Achievements

    2017   

    Food and Health Programme Funding (University of Auckland) for project entitled: “One more for the road, exploring the role of Alcohol in New Zealanders Lives” NZD $9,800

     

    2016

    University of Auckland FRDF General Funding for project entitled: “How does Indigenous Maori culture shape the New Zealand Destination Identity (Associate Investigator) NZD $10,800

     

    2016

    University of Auckland FRDF General Funding for project entitled: Social Media and Customer Engagement, Examining the Role of Social Influencers NZD $5,036.

     

    2016

    University of Auckland ‘Seed Grants for Innovation in Teaching’ "The pedagogical implications of gamification in course delivery" NZD $4800

     

    2016                

    University of Auckland  ‘Seed Grants for Innovation in Teaching’ "Digital content creation   management and evaluation" NZD $5000

     

    2016

    International Marketing Trends Conference (IMTC) Best Thesis Award Finalist (Australia)

     

    2015                

    Ph.D Write Up Fellowship, University of Adelaide Business School, AUD $3,000

     

    2012   

    Social Media Research Project Grant (with A/Prof. S. Goodman)

    Grape and Wine Research Council (AGWA) AUD $60,000

     

    2012 - 2015     
    Australian Postgraduate Award (APA) PhD Scholarship

     

    2012 – 2015    

    Baillieu Supplementary Research Scholarship, The University of Adelaide

     

    2011

    The University of Adelaide Honours Scholarship

     

    2011            
    Bernie Mills Medal “Most Outstanding Commerce Honours Student” The University of Adelaide

     

  • Teaching Interests

    Teaching in 2018/2019: 

    TBC

    Past Teaching: 

    University of Adelaide
    Direct Wine Marketing (PG), 2018.
    Integrated Marketing Communications (UG), 2014.

    University of Auckland
    Advanced Communications Research (PG), 2018.
    Marketing Management (UG), 2016, 2017, 2018.
    Services Marketing (UG), 2017.
    Business and Enterprise I (UG), 2016.
    Business and Enterprise II (UG), 2016. 

     

  • Research Interests

    My research agenda focuses on understanding, facilitating and optimising customer relationships, engagement, and online communication strategies. I have a specific interest in the role that digital and social media play in the modern marketing communications environment. This involves understanding the way in which customers engage online both, with brands, products, services, and each other. Additionally, my stream of research explores the motivations of consumers to engage through digital platforms. 

  • Publications

    Altschwager, T., Dolan, R., & Conduit, J. (2018). Social brand engagement: How orientation events engage students with the university. Australasian Marketing Journal (AMJ), 26(2), 83-91

     

    Szolnoki, G., Dolan, R., Forbes, S., Thach, L., & Goodman, S. (2018). Using Social Media for Consumer Interaction: An International Comparison of Winery Adoption and Activity. Wine Economics and Policy.
     
    Northey, G., Govind, R., Bucic, T., Chylinski, M., Dolan, R., & van Esch, P. (2018). The effect of “here and now” learning on student engagement and academic achievement. British Journal of Educational Technology, 49(2), 321-33
     
    Dolan, R., & Goodman, S. (2017). Succeeding on social media: Exploring communication strategies for wine marketing. Journal of Hospitality and Tourism Management, 33, 23-30.
     
    Dolan, R., Conduit, J., Fahy, J., and Goodman, S (2017) “Social Media; Strategy, Engagement, and Future Research Directions, International Journal of Wine Business Research, 29(1)
     
    Dolan, R., Conduit, J., Fahy, J. and Goodman, S. (2016) "Social Media Engagement Behaviour: A Uses and Gratification Perspective" Journal of Strategic Marketing
     
    Forbes, S. L., Goodman, S., & Dolan, R. (2015). Adoption of Social Media in the Australian and New Zealand Wine Industries. The Journal of New Business Ideas & Trends, 13(2), 1
     
    Dolan, R., Conduit, J., & Fahy, J.,  (2017). Creating, contributing and consuming behaviour: How rational and affective appeals in social media facilitate engagement. In Contemporary Issues in Social Media Marketing (pp. 102-116). Routledge.
     
    Dolan, R., Conduit, J., and Fahy, J. (2015) "Social Media Engagement: A Construct of Positively and of Negatively Valenced Engagement Behaviours" in R. Brodie, L. Hollebeek and J. Conduit, (Eds.) Customer Engagement: Contemporary Issues and Challenges. Routledge
     
    Dolan, R., Conduit, J, (forthcoming), “Social Media Analytics: Measurement Tools for Exploring Online Engagement, Measurable Communication, ProForma Academic. (Book Chapter)
     
    Altschwager, T., Dolan, R., Conduit., J (forthcoming) “University-Hosted Events Facilitate Social Brand Engagement” ANZMAC, 2017, Melbourne, Australia
    Target: Studies in Higher Education
     
    Wilkie, D., Dolan, R., Johnson., L, Dwivedi, A (forthcoming) “The Two Traditional Concepts Underlying Customer-Brand Engagement” ANZMAC, 2017, Melbourne, Australia
     
    Dolan, R., Shahbaznezhad, H (2017) Social Media and Services: A Multi-Platform Exploration of Airline Digital Strategy and Engagement. International Research Symposium on Service Excellence in Management (QUIS) Porto, Portugal, June 2017

    Dolan, R., Jury, K (2017) Instafamous or Instafail? Examining the Relationship between Social Influencers and Engagement. International Research Symposium on Service Excellence in Management (QUIS) Porto, Portugal, June 2017
     
    Dolan R, Conduit J, Fahy J, (2016), Determining Uses and Gratifications for Social Media Engagement Behaviour, Frontiers in Service Conference, Bergen, Norway
     
    Dolan R, Conduit J, Fahy J, (2016), Information Overload in Social Media: The Effect of Social Media Content Types on Engagement Behaviour, AMA Servsig Conference, Maastricht, The Netherlands
     
    Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for wine brands: An analysis of strategies for Facebook posts and user engagement actions. In J. Bruwer, L. Lockshin, A. Corsi, J. Cohen, M. Hirche (Eds.) 9th Academy of Wine Business Research Conference Adelaide, South Australia.
     
    Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. Paper presented at 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, Australia. 29 November - 3 December 2015. ANZMAC 2015 Proceedings.
     
    Dolan, R. Conduit, J. Fahy, J. & Goodman, S. (2014). Customer Brand Engagement in Online Social Networks: A Conceptual Framework, ANZMAC, 2014, Brisbane, Queensland.
     
    Dolan, R. (2014). Customer Brand Engagement Behaviour in Online Social Networks. Customer Engagement and Interactivity Workshop, The University of Adelaide, South Australia.
     
    Szolnoki, G., Taits, D., Hoffmann, C., Ludwig, R., Thach, L., Dolan, R., Goodman, S., Habel, C., Forbes, S., Marinelli, N., Wilson, D., Mantonakis, A., Zawanda, P., Szabo, Z., Csak, I., Ritchie, C., Birch, S., & Thompson, S. (2014). A Cross-Cultural Comparison of Social Media Usage in The Wine Business. Academy of Wine Business Research (AWBR), Geisenheim, Germany. 
     
    Dolan, R. Goodman, S. & Habel, C. (2013). Australian Wine Brands on Facebook: An Exploration of Communication Orientations and Consumer Perceptions. Academy of Wine Business Research (AWBR), St Catharines, Ontario, Canada
     
    Dolan, R, (2013). The Effectiveness of Interactive Media: A Study of Brand Communication and Consumer Response. European Marketing Academy Doctoral Colloquium, Istanbul, Turkey
     
    Dolan, R. Goodman, S. & Habel, C (2012). Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook. ANZMAC, Adelaide,           South Australia
     
    Dolan, R. & Reddaway, M. (2012). A Critical Reflection on the Application of Marketing Theory to
    an Accounting Problem. ANZMAC, Adelaide, South Australia
     
    Dolan, R. (2012). Netnography as a Research Method: Exploring Consumer Perceptions of Brand Communication Strategies on Facebook. Special Session, ANZMAC, Adelaide, South Australia
     
    Dolan, R. & Goodman, S. (2011). Building Customer Based Brand Equity: An Exploration of South            Australian Wine Brands on Facebook. ANZMAC, Perth, Western Australia.
     
    Dolan, R (2017). SnapChat for Marketers; a beginner’s guide”. Australian and New Zealand Grapegrower and Winemaker Industry Journal, January
     
    Dolan, R (2016). Social Media Stack Up: Pros and Cons of the ‘Big Five’. Australian and New Zealand Grapegrower and Winemaker Industry Journal, April
     
    Dolan, R (2016). The Wine World on Twitter, Australian and New Zealand Grapegrower and Winemaker Industry Journal, June.
     
    Dolan, R., Gogoll, N (2015). Social Media: Measuring return on investment. Australian and New Zealand Grapegrower and Winemaker Industry Journal, January.
     
    Dolan, R., Goodman, S., Habel, C. (2014) Facing up to running your Facebook: Is it a place to make friends or a place to sell wine? Australian and New Zealand Grapegrower and Winemaker Industry Journal, September.
     
    Dolan, R. & Goodman, S. (2014). When It Comes to Social Media Marketing, You Have To Lighten Up, Australian and New Zealand Grapegrower and Winemaker, September.
     
    Dolan, R. & Goodman, S. (2014). Facing Up to Running Your Facebook. Australian and New Zealand Grapegrower and Winemaker, September.
     
    Dolan, R. Goodman, S. & Habel, C. (2013). Social Media Marketing: A Pathway for Wine Brand Growth. Australian and New Zealand Grapegrower and Winemaker
     
    Dolan, R. Goodman, S. & Habel, C. (2013). How and why are wineries using Facebook for marketing? Australian and New Zealand Grapegrower and Winemaker
     
    Dolan, R. & Goodman, S. (2011). Brand Resonance: An outcome of using Facebook? Australian and New Zealand Grapegrower and Winemaker
     
    Dolan, R. (2011). My View: Family history with an eye on the future.  Australian and New Zealand Grapegrower and Winemaker.
     

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Entry last updated: Friday, 15 Feb 2019

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