Numbers soar for flexible, relevant Media degree

Thursday, 4 July 2013

Enrolments in the University of Adelaide's Media degree have risen sharply thanks to a revamped, flexible degree program with new areas of specialisation and greater relevance for career paths.

Numbers of commencing students in the Bachelor of Media rose to 215 this year compared with 135 at the same time last year, an increase of more than 59%.

The degree program has this year added three areas of specialisation (or majors) to choose from: marketing, media production, and journalism, in addition to the choice of a liberal arts major.

Head of Media Dr Mike Wilmore says the curriculum changes have strengthened the degree, and students have responded with enrolments.

"Today's media industry is incredibly diverse, encompassing journalism, of course, but also a huge range of other employment opportunities," Dr Wilmore says.

"By the time they graduate, our students have the skills to work in fields as varied as the mining sector, health care, education - wherever people are living and working in a digital communications environment, which in today's world means everywhere.

"The journalism industry itself is changing rapidly, so we've designed our curriculum to reflect the employment opportunities that will be available when our students graduate."

Dr Wilmore says this shift in careers for Media students is being reflected in student internships.

"Our interns are spread across a wide range of sectors - there are those who have gone to the traditional TV, radio, print and now online media, but we also have interns across film, print and online publishing, advertising, marketing and public relations, sports organisations, government, the not-for-profit sector, and the corporate sector.

"This diversity helps to demonstrate the employability of our graduates. Within the degree we give students the opportunity to specialise, but we don't allow them to over-specialise, so that their skills can be transferred from one career to another," he says.

Dr Wilmore says Media students are also not forced to choose their specialisation before they've started.

"Education should be a process of discovery. Students are able to make up their minds about a specialisation while they're studying, and those who choose not to specialise can find just as much relevance in a whole range of arts subjects that are open to them, including politics, international studies and history," he says.

"Within the specialisations, we also have a lot of choice for students, including marketing, journalism, and media production. Media production is offered in collaboration with the Creative Industries Centre, Tea Tree Gully (TAFE SA), and can span digital and photographic media, computer game art, visual effects, or a new stream starting in 2014, graphic design. The articulation pathway from TAFE to university into our Bachelor of Media degree is also proving popular."


Contact Details

Dr Michael Wilmore
Head, Discipline of Media
School of Humanities
The University of Adelaide
Business: 08 8313 4289
Mobile: 0431 910 164

Mr David Ellis
Deputy Director, Media and Corporate Relations
External Relations
The University of Adelaide
Business: +61 8 8313 5414
Mobile: +61 (0)421 612 762