Bachelor of Media Mid-Year Entry

Degree Type Bachelor
Duration 3 years full-time
or part-time equiv.
SATAC Code 354001
354011
354021
354031
354041
324041
334061
334071
334081
334091
334101
334111
334121
334131
354471
CRICOS 041717A

Thrive in today’s media culture

Media is everywhere: TV, radio, movies, magazines, video games, web and mobile communication, social networks. It’s all the forms of mass communication we engage with every day. 

Media professionals are analysers, creators and communicators. They understand people, technology and popular culture. They use words, images and sounds to tell stories and influence audiences.

What will you do?

Our Bachelor of Media offers eleven different specialisations. Depending on your interests, you’ll get chances to:

  • understand the media industry and issues shaping it
  • gain real-world experience with major media networks and outlets
  • read the news on air to audiences of thousands
  • record, mix, master and produce sonic projects
  • design digital entertainment experiences
  • explore Japanese media cultures through study tours in Kyoto.

Where could it take you?

Our graduates go on to all sorts of exciting media careers. In film alone you could write scripts, produce soundtracks or animate special effects. You might design posters, interview actors, promote on social media—even host the awards afterwards!

We offer unique specialisations in:
Social Media and Digital Promotion (SATAC code 354021)
Immersive Media (SATAC code 354011)
Visual Design (SATAC code 354041)
Story Production (SATAC code 354031)
Educational Media (SATAC code 354471)
Journalism (SATAC code 334131)
Marketing (SATAC code 334121)
Photographic Imaging (SATAC code 334061)
Film Studies (SATAC code 354001)
Popular Music (SATAC code 334071)
Sonic Arts (SATAC code 334081).

See more about these specialisations in Degree Structure.
  • Entry Requirements

    For those who are based in Adelaide, we will be offering a blended delivery mode that combines face-to-face with remote learning in as many courses as possible, taking into consideration social distancing and hygiene. All lectures will continue to be delivered online for the remainder of the year, with some exceptions.

    For our students who are studying offshore for the remainder of the 2021 Academic Year, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Admissions information

    SATAC Code www.satac.edu.au
    2020 CSP ATAR 65.2
    2020 CSP IB 24
    Guaranteed Entry Score - ATAR 70
    Guaranteed Entry Score - IB 25
    Deferment Yes - 2 year
    Intake February and July
    Enquiries Future Students team

    2020 Admissions Data for school leavers
    ATAR
    (raw ATAR, excluding any applicable adjustment factors)
    Lowest ATAR to receive an offer 55.95
    Median ATAR to receive an offer 78.48
    Highest ATAR to receive an offer 98.5
    Selection Rank
    (ATAR plus any adjustment factors)
    Lowest Selection Rank to receive an offer 65.2
    Median Selection Rank to receive an offer 84.88
    Highest Selection Rank to receive an offer 99.95
    Minimum eligibility score 65
    Additional criteria considered Selection rank only
    Selection Criteria
    Recent Secondary Education Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, however if you completed your secondary education more than two years ago, you may still be able to be considered on the basis of your secondary schooling. You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Selection Rank (ATAR plus any applicable adjustment factors). Applicants who have not achieved a competitive Selection Rank (ATAR plus any applicable adjustment factors) required for selection may be selected based on the grades in selected year 12 subjects. Applicants do not need to apply to be considered for subject-based entry, as this will automatically be done by SATAC on behalf of the University. For more information, please see: https://www.adelaide.edu.au/study/undergraduate/entry-pathways/recent-secondary-education/ Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See Wirltu Yarlu for further information.
    Higher Education Study You must have completed at least six months full time equivalent higher education study (the number of courses and units will vary depending on your prior institution however at the University of Adelaide, this equates to 4 courses / 12 units). A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See Wirltu Yarlu for further information.
    Vocational Education and Training (VET) study You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See Wirltu Yarlu for further information.
    Work and life experience To be eligible to sit the Special Tertiary Admissions Test (STAT) as as pathway for entry, you must be 18 years or over before 1 February 2021. If you have studied at higher education level in the last two years (for 2021 entry this means you were enrolled in either 2020 or 2019), you must not have accumulated more than a TOTAL of 2 years full-time (or part-time equivalent) higher education study (ie. including any study prior to 2019). If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See Wirltu Yarlu for further information.
    Other Entry Pathways
    How to Apply
    Apply through SATAC: www.satac.edu.au

    Student Profile
    Applicant background Semester one/Full year intake 2020
    Number of students Percentage of all students
    (A) Higher Education study
    (includes a bridging or enabling course)
    21 19.3%
    (B) Vocational education and training (VET) study 5 4.6%
    (C) Work and life experience
    (admitted on the basis of previous achievement not in the other three categories)
    18 16.5%
    (D) Recent secondary education:
    • Admitted solely on the basis of ATAR
      (regardless of whether this includes the consideration of adjustment factors)
    56 51.4%
    • Admitted where both ATAR and additional criteria were considered
      (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
    N/A N/A
    • Admitted on the basis of other criteria only and ATAR was not a factor
      (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
    N/A N/A
    International students 9 8.3%
    All students 109 100.0%

    International applicants

    Not an international applicant?

    CRICOS 041717A
    Intake February and July
    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearson Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    C1 Advanced Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    More Information
    Secondary School Qualifications Selection Rank (International) 70
    International Baccalaureate (IB) 25
    Hong Kong Diploma of Secondary Education (HKDSE) 17
    United Entrance Certificate (UEC) [Malaysia] 25
    General Certificate of Education (GCE) Advanced Level 6
    Ontario Secondary School Diploma (OSSD) 65%
    British Columbia Certificate of Graduation (Canada) 4.6
    Alberta High School Diploma (Canada) 74
    ISC & CBSE [India] 65%
    ISBE [India] 75%
    SAT (in conjunction with American High School Diploma) 1120
    AP (in conjunction with American High School Diploma) 6
    Abitur 3.7
    Thailand Certificate of Secondary Education 2.2
    Bang Tot Nghiep Trung Hoc Pho Thong 7.5
    STPM or Matrikulasi 2.67
    Kuwait General School Secondary Certificate 70
    The University of Adelaide College Foundation Program 70
    Eynesbury Foundation Program 339
    ANU Foundation Studies 59%
    Monash Foundation Year 63.75%
    Trinity College Foundation Studies Program 70
    UNSW Foundation Year 6.4
    University of Sydney Foundation Studies Program 6.5
    Western Australian Universities' Foundation Program (WAUFP) 54
    University of Queensland Foundation Studies Program 4.0
    Non-Go8 Foundation Score 70
    SMA3 (in conjunction with National Final Examination Certificate) 80
    Other Qualifications Students who don't meet the academic requirements or who have other qualifications from the South Pacific Islands, Japan, Korea, Philippines or Taiwan may be eligible to apply for a Pre-University Pathway to prepare for or gain entry into the University's undergraduate academic programs. For additional information see Pathway Programs
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant fees and scholarships information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Indicative annual tuition fees
    Commonwealth-supported place: $14,068

    More information on Student Contribution Amounts.

    International applicants

    Not an international applicant?

    Indicative annual tuition fees (24 units) International student place: $35,000

    Scholarships

    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Career Readiness

    Graduates have found successful careers in numerous roles. Potential careers are listed below.

    The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

    Graduate Attributes

    The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
    1. Deep discipline knowledge
    2. Critical thinking and problem solving
    3. Teamwork and communication skills
    4. Career and leadership readiness
    5. Intercultural and ethical competency
    6. Self-awareness and emotional intelligence

    Industry Placement

    All Bachelor of Media students have the opportunity to take part in a media industry placement through the elective course Media Industry Transitions. This path is highly recommended for those who wish to enter the industry directly after completion of their undergraduate degree. 

    The placement allows students to gain meaningful work experience by contributing toward a host organisation project.  Students are given the opportunity to negotiate their own placements with organisations of their choice, after discussion with the Convenor of Media Industry Transitions. The student needs to ensure that their industry placement does not clash with their other courses.

    Potential careers

    Market Researcher, Brand Marketer, App Developer, Entertainment Industry, Art Director, Public Relations Officer, Government or Corporate Policy Adviser, Tourism, Animator, CGI Animator, Concept Artist, Content Writer, Photo Journalist, Digital Content Creator, Digital Strategist, Fashion Photographer, Filmmaker, Social Media Strategist, Sound Engineer, VFX Artist, VR Developer, Web Designer, ...

  • Study Overseas

    A Study Overseas experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via Study Overseas, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.

    To find available opportunities visit Study Overseas.

    Study Abroad and Exchange

    It is recommended that you take any global study in year 2 of your degree. If you are studying a language (at beginners’ level) as a major or minor, it is recommended you take your global study in year 3 of your degree. Contact arts@adelaide.edu.au to receive further information and advice.

    There are many universities to choose from, however specific exchanges are available for Bachelor of Media students:
       
    • University of Oslo (Norway)  
    • Simpson College (US)
    • University of Massachusetts Amherst (US) 
    • University of Sheffield (UK)
    • Yonsei University (Korea)
    • City University of Hong Kong (Hong Kong)
    • Dalhousie University (US)  
    • Sciences Po Remis (France)
  • Degree Structure

    Academic Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

    Areas of Specialisation

    Social Media and Digital Promotion (SATAC code 354021)
    Make every post a winner. In today’s commercial and media landscape, an organisation that isn’t all over social and online media is pretty much, well, ‘all over’. More and more, the digital environment is where we connect—with each other, businesses, news and culture.
    It’s where opinions are aired, attitudes influenced and loyalties won. Master this domain and the world’s at your fingertips.

    Our Bachelor of Media (Social Media and Digital Promotion) gives you the skills and insight to capitalise on the incredible career opportunities presented by the global social media phenomenon.
    In addition to gaining broad knowledge of the media industry and digital storytelling, you will:
    • develop a firm grasp of effective image- and brand-building principles
    • build a suite of public relations and marketing communication skills tailored to the digital realm 
    • gain a thorough understanding of how to build and manage media relationships
    • unpack the screen and sound industries’ unique opportunities and requirements
    • learn from experienced industry professionals.
    You’ll also have the opportunity to gain invaluable real-world experience through an industry placement.

    Where could it take you? You might help a product-focused technology provider reposition as a market-driven problem solver through ongoing customer dialogue. You could reinvent a once-publicity-shy consulting firm as a social-savvy thought leader. Or perhaps you’ll get a not-for-profit’s socially conscious message on Gen Z’s agenda. You might even conduct in-depth market research for a fashion giant to inform its global advertising.


    Immersive Media (SATAC code 354011)
    Augment your career reality. The immersive media wave is growing, with virtual, augmented and mixed reality set to explode. Exciting opportunities are emerging everywhere—from marketing, entertainment and digital art, to training and education. And then there’s gaming, which now generates over $134 billion annually.
    Our Bachelor of Media (Immersive Media) gives you the skills and knowledge to ride the VR, AR and MR career wave.
    In addition to gaining broad knowledge and understanding of the media industry and digital storytelling, you will:
    • build a suite of VR, AR and MR creative and technical skills
    • develop a firm grasp of gaming theory, history and production - you will learn about the technical aspects (art, coding differences, restrictions), the business side (corporate structures, cost of develop then and now, comparative elements), and the social implications (gender bias and demographics throughout modern history)
    • generate assets including 3D modelling, rigging/animation, digital sculpting, PolyEdits and texturing
    • work with high-quality technologies
    • learn from experienced industry professionals.
    You’ll also have the opportunity to gain invaluable real-world experience through an industry placement.

    Where could it take you? You might take the creative lead on a Fortnite-like global gaming phenomenon. You could create next-level simulators for our fighter pilots or surgeons. Perhaps you’ll develop unforgettable virtual experiences of the world’s most incredible environments—or even other planets.


    Visual Design (SATAC code 354041)
    Design your path to success. Graphic and digital designers play a crucial role in today’s commercial and creative worlds. Their work can be the difference people engaging with information or ignoring it; products flying off shelves or gathering dust; and brands achieving cut-through or fading into irrelevance.
    They work in multiple media—from print, web and electronic, to video, packaging and interiors. And demand for their services is soaring.

    Our Bachelor of Media (Visual Design) gives you the skills and knowledge to create eye-catching market-savvy designs across multiple media.
    In addition to gaining broad knowledge and understanding of the media industry, global design cultures and digital storytelling, you will:
    • build an extensive suite of creative and technical graphic and web design skills
    • develop a firm grasp of effective image- and brand-building principles
    • gain complementary 3D modelling abilities and a foundation in photography or CGI
    • work with high-quality technology
    • learn from experienced industry professionals.
    You’ll have the opportunity to gain invaluable real-world experience through an industry placement.

    Where could it take you? You might help a cutting-edge local tech start-up take on the world with killer branding and advertising. You could give a top-tier Australian engineering firm the captivating online presence it needs to go global. Perhaps you’ll breathe new life into a premium Barossa winery with stunning new labels and cellar-door displays.

    Story Production (SATAC code 354031)
    Touch the world on-screen. Our love of ‘moving pictures’ is deep and enduring—and for good reason. Film, TV and video have a greater capacity to thrill, move, enlighten and inspire than any other medium.
    This gives those who use it to tell our stories the potential to enrich our lives in countless ways. And with the continuing growth of global streaming services, those content creators are in high demand.
    Our Bachelor of Media (Story Production) gives you the skills and knowledge to capitalise on this explosion of creative opportunity.
    In addition to gaining broad knowledge and understanding of the media industry and digital storytelling, you will:
    • build an extensive suite of creative and technical production skills
    • learn how to produce compelling content for TV, cinema and online platforms
    • develop a firm grasp of narrative, scriptwriting and aesthetic principles
    • work with high-quality technologies
    • learn from experienced industry professionals.
    You’ll also have the opportunity to explore the art of high-impact sound design. And you’ll gain invaluable real-world experience through an industry placement.

    Where could it take you? You might announce your talent to the world by producing a beautiful short film or groundbreaking TV pilot. You could become a powerful voice for change by creating a socially conscious web series. Perhaps you’ll help Marvel Studios add amazing new chapters to its cinematic universe. You could even turn your hand to the fast-paced worlds of broadcast news, advertising or corporate video production.

    Educational Media (SATAC code 354471)
    Are you excited by digital technology and its enormous potential to enhance learning? Educational media specialists play a crucial role in helping educational and other organisations deliver innovative content to engage, inform and inspire.
    Opportunities in the field are increasing worldwide. Our Bachelor of Media (Educational Media) puts them firmly within your reach.

    The degree prepares you for career success in two key, complementary ways.
    One, it gives you a broad understanding of the principles of learning, including through the use of digital storytelling and online learning platforms. Two, it provides the digital technology skills to create and/or manage a range of media for enhanced learning effectiveness.
    Depending on your career aspirations and course choices, you could also gain:
    • capabilities in the design and development of educational VR (virtual reality) applications
    • deep insight into contemporary educational issues, such as inclusivity
    • knowledge of education design cultures and aesthetic principles.
    And you’ll have the opportunity to gain invaluable real-world experience through an industry placement with an organisation that builds and uses educational media.

    Where could it take you? You might help museum visitors digitally explore deep-sea life. You could bring the forces of extreme weather to life for eager young minds in a science discovery centre. Perhaps you’ll find high-impact new ways for schools or universities to teach Indigenous knowledge systems developed over millennia.
    Please note, however, that this degree will not qualify you to register or practise as a teacher.

    Film Studies (SATAC code 354001)
    See more in every scene. Virtually every human story—emotional, social and cultural, from the glorious to the shameful—has been told on the silver screen. Through film we reflect and resist, celebrate and grow. We imagine new ways and see life from others’ perspectives.
    It’s one of our most loved and valuable art forms—and our appetite for its analysis and discussion is voracious.
    Our Bachelor of Media (Film Studies) gives you the skills and knowledge to expertly interpret and critique film from all over the world.
    In addition to gaining broad insight into the media industry and digital storytelling, you will:
    • develop deep knowledge of film genres and styles throughout history, with special attention given to highly influential French cinema
    • be introduced to Asia’s unique contemporary screen culture
    • grasp the principles of quality scriptwriting and feature-film adaptation
    • explore the art of high-impact sound design
    • learn from experienced industry professionals.
    You’ll also have the opportunity to gain invaluable real-world experience through an industry placement.

    Where could it take you? You might rack up thousands of loyal followers with your own review vlog or podcast. You could become an influential pop-culture analyst for BuzzFeed or Mashable. Perhaps you’ll write the definitive retrospective on your favourite genre’s golden cinematic period.

    Journalism - SATAC code 334131

    Nail the brief. Naturally inquisitive? Have a knack for storytelling? Journalists love to explore big issues and get to the bottom of things. They care about what’s happening in the world and are always on the hunt for reliable information. As truth seekers and communicators, journalists have the potential to really influence.
    Our Bachelor of Media (Journalism) sets you up for success in today’s fast-paced news environment. You will:
    • build research, interviewing and storytelling skills
    • study writing and production for print, broadcast, online and mobile media
    • learn how to network, make contacts and develop sources
    • practise judging newsworthiness, quality and accuracy
    • experiment with cross media approaches
    • consider integrity and ethics, time and stress management, professionalism, and self-reflection
    • write and read the news live on air to audiences of thousands.
    You’ll also have the opportunity to undertake an invaluable industry placement.

    Where could it take you? You could be a sports correspondent at the next Olympic Games, or interview celebrities and musicians for a lifestyle publication. You might find yourself reporting from conflict zones around the world. Perhaps you’ll investigate political corruption or big business.

    Marketing - SATAC code 334121
    The art of persuasion. Advertisements, newsletters, jingles, web campaigns—marketing uses media to give customers confidence in their decisions. It’s crucial to any brand’s recognition, reputation and growth. Marketers are strategists and relationship builders. It’s their job to know what people want and to reach out in innovative ways.
    Our Bachelor of Media (Marketing) develops business and media skills relevant across all industries. You will:
    • understand buyer mind sets and behaviour
    • learn modern marketing theories and research techniques
    • analyse case studies and different marketing approaches
    • prepare marketing reports and plans
    • analyse consumer data to predict current and future trends
    • practise advising on pricing, advertising, promotion, product mix, and selling and distribution channels.
    You’ll also undertake an invaluable industry placement.

    Where could it take you? You’ll emerge ready for all sorts of exciting roles in marketing and media. You could cook up international sales strategies for winemakers. You might manage companies’ creative teams, public relations or social media
    operations. Perhaps you’ll conduct in-depth market research for fashion giants and use it to make calls on advertising campaigns.

    Photographic Imaging - SATAC code 334061
    Capture magic. Like never before, we are living in a visually driven world. Our Bachelor of Media (Photographic Imaging) gives you the skills and knowledge to contribute to visual culture and take your place in the professional realm.
    We’ve teamed up with TAFESA's Adelaide College of the Arts to give you the optimal study experience. You will:
    • build technical skills with photographic and video cameras
    • access a world-class photographic studio
    • learn to use software tools for cataloguing, editing, processing and storing images
    • experiment with manipulating and enhancing images
    • develop your own personal visual style
    • practise meeting client briefs
    • learn a range of photo and video techniques for use in advertising, editorials, portraiture, still-life, architecture, fashion and illustration.
    You’ll also have the opportunity to undertake an invaluable industry placement.

    Where could it take you? You could shoot for local businesses, fashion magazines or big brands. You might travel the world on nature photography assignments. Perhaps you’ll produce video content for government agencies, make indie documentaries or publish visual essays.

    Popular Music - SATAC code 334071
    Tune in to the present. Popular music has wide appeal in society. Those working in the music and media industries understand how dynamic, influential and exhilarating it can be. Our Bachelor of Media (Popular Music) focuses on the presence and production of music in pop culture.
    The popular music specialisation gives you the skills and knowledge to succeed in today’s fast-paced music and media environments. You will:
    • explore cutting-edge digital technologies used in music production
    • build a unique digital identity, presence and composition style
    • access up-to-the minute research in contemporary music history and analysis
    • develop extensive music and media literacies.
    You’ll also undertake an invaluable industry placement.

    Where could it take you? You could establish, promote and manage your own music studio. You might host radio shows on a national station. Perhaps you’ll book bands, run an entertainment venue, compose backing tracks or take to the stage yourself.

    Sonic Arts - SATAC code 334081
    Resonate with audiences. Sound is an often overlooked yet crucial part of media production. Can you imagine your favourite film without the swelling soundtrack? Do you think you’d have as much fun gaming if there was nothing coming through your headphones? Our Bachelor of Media (Sonic Arts) focuses on the strategic use of sound in media.
    The Sonic Arts specialisation gives you the skills and knowledge to express creative ideas through sound. You will:
    • examine sound’s history and development in film, television and games
    • learn to record, mix, produce and master in sound engineering and technical studies
    • experiment with interactive design, digital media, computer music composition, studio recording and live performance
    • explore the psychological and aesthetic effects of sound.
    You’ll also have the opportunity to undertake an invaluable industry placement.

    Where could it take you? You could work as a foley artist, creating sound effects and enhancing the overall experience of films in post-production. You might make soundtracks and voiceovers for adventure video games. Perhaps you’ll work for a national radio station or put your skills to use at an experimental music studio.

    Please note: Majors are not available with double degrees

    Example Study Plan

    Study plans are available on the Faculty of Arts website.
  • Related Degrees

  • Further Study

  • Further Information

    Please direct enquiries to the Ask Adelaide
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Wednesday, 3 Feb 2021