Master of Marketing

A competitive edge in marketing

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

What will you do?

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

  • explore future-oriented marketing concepts
  • learn to make informed marketing decisions
  • develop critical and strategic thinking skills
  • apply cutting-edge analytical tools and techniques
  • gain deep insights into local and global markets
  • pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Wine Marketing.

Where could it take you?

Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations. You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent. Your role in today’s marketing environment is dictated only by your own ambitions.

Note: This program is offered in trimester mode with intakes in January, May and September.

Entry Requirements

For our students who are studying offshore in 2021 and 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

SATAC Code 3CM010
Intake January, May and September
Enquiries Future Students team

Selection Criteria
Graduate entry

Higher Education Study Bachelor degree or equivalent.
How to Apply
SATAC Code: 3CM010

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $31,000


These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.


Career Readiness

The degree is suitable for professionals wishing to embark on a wide range of marketing-related careers. Likely roles include:

  • marketing planner
  • sales manager
  • brand marketer
  • product and advertising manager
  • retail manager
  • public relations officer
  • service manager
  • market researcher.

The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

Graduate Attributes

The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
  1. Deep discipline knowledge and intellectual breadth
  2. Creative and critical thinking, and problem solving
  3. Teamwork and communication skills
  4. Professionalism and leadership readiness
  5. Intercultural and ethical competency
  6. Australian Aboriginal and Torres Strait Islander cultural competency
  7. Digital capabilities
  8. Self-awareness and emotional intelligence

Industry Placement

Work placement can include:

Professional Accreditation

  • Graduates may gain partial credit towards the Australian Marketing Institute's (AMI) Certified Practising Marketer (CPM) qualification.
  • Completing four prescribed courses also allows students to apply for the Australian Market and Social Research Society's (AMSRS) Certificate in Market Research.
  • Adelaide Business School is AACSB* accredited, and as such our programs have passed rigorous standards of quality. AACSB accreditation is the hallmark of excellence in business education and only the best schools in the world earn AACSB accreditation.

*Association to Advance Collegiate Schools of Business

Potential careers

Brand Marketer, Marketing Planner, Market Researcher, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Service Manager, Communications Officer, Export / Import trade, Health Promotion Professional, Tourism, Information Officer, Wine Marketing

Degree Structure

Students complete nine core courses, one elective and a six-unit research project.

Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

You can find the academic program rules for this degree under the Faculty of the Professions rules.

Example Study Plan

Indicative Study Plan
Core courses: MARKETNG 7104: Marketing Management
ECON 7200: Economic Principles
ACCTING 7025: Accounting Essentials for Decision Makers
COMMGMT 7006: People and Organisations
COMMERCE 7039: Business Research Methods
MARKETNG 7024: Developing Global Markets
MARKETNG 7025: Integrated Marketing Communications
MARKETNG 7032: Strategic Marketing
MARKETNG 7023: Understanding Consumers 
Elective three units from: INTBUS 7016: Managing Multinational Corporations
INTBUS 7503: International Entrepreneurship and Innovation
INTBUS 7500: Fundamentals of International Business 
WINE 7005: Direct Wine Marketing
WINE 7006: Wine Retail, Cellar Door and Food Tourism
ENTREP 5016: Entrepreneurship and Innovation
ENTREP 7019: Social Entrepreneurship 
Research: MARKETNG 7120: Research Project for Marketing


May include, but not limited to: examinations, group assignments, individual assignments, research projects, consulting projects, presentations, quizzes, tests, tutorial work as prescribed within each course.

Related Degrees


Studying has broadened my understanding of the importance and complexity of the global food system and the implications increasing food demand will have on us all. The skills and knowledge that I have gained are in demand by businesses throughout the world.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Tuesday, 20 Jul 2021