Master of Marketing

Degree Type Masters by Coursework
Duration 1.5 years full-time
or part-time equiv.
SATAC Code 3CM010
CRICOS 085719B

A competitive edge in marketing

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

What will you do?

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

  • explore future-oriented marketing concepts
  • learn to make informed finance and accounting decisions
  • develop advanced strategic thinking and leadership skills
  • apply cutting-edge analytical tools and techniques
  • pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Direct Wine Marketing
  • gain deep insights into international pressures and global markets.

Where could it take you?

Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations. You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent. Your role in today’s marketing environment is dictated only by your own ambitions.

Note: This program is offered in trimester mode with intakes in January, May and September.

  • Entry Requirements

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    SATAC Code 3CM010
    Intake January, May and September
    Enquiries Future Students team

    Selection Criteria
    Graduate entry

    Higher Education Study Bachelor degree or equivalent.
    How to Apply
    SATAC Code: 3CM010

    International applicants

    Not an international applicant?

    CRICOS 085719B
    Intake January, May and September
    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearsons Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    Cambridge Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    Tertiary Qualifications
    • Graduate entry only

    • Bachelor degree or equivalent
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant fees and scholarships information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Annual tuition fees
    Australian Full-fee place: $31,000

    International applicants

    Not an international applicant?

    Annual tuition fees International student place: $44,000

    Scholarships

    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Career Readiness

    The degree is suitable for professionals wishing to embark on a wide range of marketing-related careers. Likely roles include:

    • marketing planner
    • sales manager
    • brand marketer
    • product and advertising manager
    • retail manager
    • public relations officer
    • service manager
    • market researcher.

    The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

    Graduate Attributes

    The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
    1. Deep discipline knowledge
    2. Critical thinking and problem solving
    3. Teamwork and communication skills
    4. Career and leadership readiness
    5. Intercultural and ethical competency
    6. Self-awareness and emotional intelligence

    Industry Placement

    Work placement can include:

    Professional Accreditation

    • Graduates may gain partial credit towards the Australian Marketing Institute's (AMI) Certified Practising Marketer (CPM) qualification.
    • Completing four prescribed courses also allows students to apply for the Australian Market and Social Research Society's (AMSRS) Certificate in Market Research.
    • Adelaide Business School is AACSB* accredited, and as such our programs have passed rigorous standards of quality. AACSB accreditation is the hallmark of excellence in business education and only the best schools in the world earn AACSB accreditation.

    *Association to Advance Collegiate Schools of Business

    Potential careers

    Brand Marketer, Marketing Planner, Market Researcher, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Service Manager, Communications Officer, Export / Import trade, Health Promotion Professional, Tourism, Information Officer, Wine Marketing

  • Degree Structure

    Students complete nine core courses, one elective and a six-unit research project.

    Academic Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

    You can find the academic program rules for this degree under the Faculty of the Professions rules.

    Example Study Plan

    Indicative Study Plan
    Core courses: MARKETNG 7104: Marketing Management
    ECON 7200: Economic Principles
    ACCTING 7025: Accounting Essentials for Decision Makers
    COMMGMT 7006: People and Organisations
    COMMERCE 7039: Business Research Methods
    MARKETNG 7024: Developing Global Markets
    MARKETNG 7025: Integrated Marketing Communications
    MARKETNG 7032: Strategic Marketing
    MARKETNG 7023: Understanding Consumers 
    Elective three units from: INTBUS 7016: Managing Multinational Corporations
    INTBUS 7503: International Entrepreneurship and Innovation
    INTBUS 7500: Fundamentals of International Business 
    WINE 7005: Direct Wine Marketing
    WINE 7006: Wine Retail, Cellar Door and Food Tourism
    ENTREP 5016: Entrepreneurship and Innovation
    ENTREP 7019: Social Entrepreneurship 
    Research: MARKETNG 7120: Research Project for Marketing

    Assessment

    May include, but not limited to: examinations, group assignments, individual assignments, research projects, consulting projects, presentations, quizzes, tests, tutorial work as prescribed within each course.

  • Related Degrees

  • Further Information

    Further enquiries
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day provides an excellent opportunity to see our campus, meet with academics, and discuss your study options.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Tuesday, 17 Sep 2019