Master of Media (Strategic Communication)

Lead and control strategic dialogue

Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.

What will you do?

Conducted over two years full-time (or 1.5 years for students with a Bachelor in Media, Communications or other relevant field), our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.

You will graduate with:

  • significantly enhanced strategic thinking, problem-solving and decision-making abilities
  • highly advanced skills in creating and tailoring strategic messaging for all key media channels
  • deep understanding of the principles underlying media relationship-building
  • awareness of key media channels’ unique consumption drivers
  • insight into current and forecast global media trends.

You’ll also gain:

  • opportunities for valuable professional experience and connections through an extended industry placement and ongoing mentoring
  • high-level skills and understanding in risk and crisis communication and brand messaging.

And you’ll build outstanding research skills by doing a major second-year research project.

Where could it take you?

You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.

Entry Requirements

For our students who are studying offshore in 2021 and 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

SATAC Code 3CM223
Deferment Yes - 2 year
Intake July
Enquiries Future Students team

Selection Criteria
Graduate entry

Higher Education Study A completed Bachelor's degree;
OR a completed Graduate Certificate in Media (Strategic Communication); OR a completed Graduate Diploma in Media (Strategic Communication); OR five years relevant professional experience (in a media or communications role) demonstrated by a detailed CV outlining professional roles and responsibilities, plus a portfolio of professional work.
How to Apply
SATAC Code: 3CM223

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $27,500

Scholarships

These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.

Careers

Potential careers

PR Advisor, Communications Advisor, Wine Marketing, Digital Marketer, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Planner, Strategist, Communications Analyst, Digital Strategist, Social Media Manager, Social Media Strategist

Degree Structure

Degree information
You must complete 48 units to finish your degree, comprising 36 units of core courses, and 12 units of Research Dissertation courses.  Courses are worth 6 units each, unless specified otherwise. If you have a Bachelor in Media, Communications or a related area, you only need to complete 36 units to finish your degree. This consists of 24 units of core courses and 12 units of Research Dissertation courses.

Core courses
You must complete 36 (24 if you have a relevant Bachelor degree) units of core courses as follows:
·         MDIA 7005 Media Relations
·         MDIA 7004 Social Media Management
·         MDIA 7006 Risk and Crisis Communication
·         MDIA 7009 Leadership in Strategic Communication
·         MDIA 7007 Researching Media
·         MDIA 7001 Media Masters Theory

 
Research Dissertation
You must complete 12 units of research dissertation courses as follows:
·         MDIA 7008 Media Masters Research Project

Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

Example Study Plan

Study plans are available on the Faculty of Arts website.

Testimonial

Throughout my studies in media, I have always been interested in the different approaches organisations and individuals use to influence the public narrative surrounding them, and this degree allows me to delve deeper into the underlying strategic and ethical choices made my communications practitioners, as well as gaining experience in the range of tools and content types that are used in an effective communications plan.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Thursday, 10 Dec 2020