Master of Business Administration (Marketing)

Lead strategic brand and sales growth

The faster the world moves, the more critical marketing becomes. Mastery of the discipline enables business leaders to drive growth by ensuring their products’ or services’ greatest strengths are communicated compellingly and with strategic precision: at the right time, to the right audience, through the right channels.

Our Master of Business Administration (Marketing) sets you on that path and can be entered immediately upon completing any bachelor degree.

What will you do?

The MBA (Marketing) is part of the Adelaide Business School's MBA suite and can be completed over two years. You don't need professional experience to apply, as the degree will equip you with:

  • a deep understanding of the entire marketing process—from market analysis and engagement, to brand building, campaign strategy and tactical executions
  • a thorough working knowledge of customer relationship management (CRM) principles
  • highly advanced strategic thinking skills—the ability to see the bigger commercial and societal picture and make decisions with a truly global outlook
  • high-level problem-solving, analytical, critical thinking and self-reflection skills
  • outstanding management capabilities in critical business functions, including finance, accounting, economics and marketing
  • extensive industry and professional relationships and networks.

Where could it take you?

The MBA (Marketing) will prepare you to move rapidly into senior marketing roles within your chosen industry. You could oversee new-product or new-service launch campaigns; develop an organisation’s strategy to raise its international profile; or manage an industry body’s advocacy campaigns to ensure members’ views are heard in government.


Note: Intakes occur throughout the year, in January, May and September, with summer school options in January.

Entry Requirements

For our students who are studying offshore in 2021 and 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

SATAC Code 3CM219
Deferment Yes - 2 year
Intake January, May and September.
Enquiries Future Students team

Selection Criteria
Graduate entry

Higher Education Study Completed Bachelors degree or equivalent. 
How to Apply
SATAC Code: 3CM219

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $33,000


These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.


Potential careers

Manager / Business Management, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Brand Manager, Brand Marketer, Business Management, Campaign Manager, PR Manager

Degree Structure

The Calendar is a comprehensive handbook of the University's academic program rules.

You can find the academic program rules for this degree under the Faculty of the Professions rules.

Example Study Plan

Core Courses
All students must complete the following:

PROJMGNT 7038 - Project Leadership and Communications
ACCTING 7025 - Accounting Essentials for Decision Makers
ECON 7200 - Economic Principles
MARKETNG 7104 - Marketing Management
CORPFIN 7005 - Principles of Finance
COMMGMT 7006 - People and Organisations
COMMLAW 7012 - Business and Corporations Law
COMMGMT 7027 - Strategic Management
COMMGMT 7028 - Action Research for Business

To complete a specialisation in Marketing students must complete all of the following:

MARKETNG 7023 - Understanding Consumers
MARKETNG 7024 - Developing Global Markets
MARKETNG 7025 - Integrated Marketing Communications
MARKETNG 7032 - Strategic Marketing
ENTREP 5038 - New Venture Creation
ENTREP 7022 - Creativity and Innovation

All students must complete the following:

ENTREP 7900 - eChallenge 
ENTREP 7901 - Tech eChallenge


Studying has broadened my understanding of the importance and complexity of the global food system and the implications increasing food demand will have on us all. The skills and knowledge that I have gained are in demand by businesses throughout the world.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Tuesday, 20 Jul 2021