Master of Marketing Mid-Year Entry

Campus North Terrace Campus

Degree Type Masters by Coursework

Duration 1.5 years full-time

or part-time equiv.

SATAC Code 3CM010

CRICOS 085719B

A competitive edge in marketing

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

What will you do?

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

• explore future-oriented marketing concepts
• learn to make informed marketing decisions
• develop critical and strategic thinking skills
• apply cutting-edge analytical tools and techniques
• gain deep insights into local and global markets
• pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Wine Marketing.

Where could it take you?

Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations. You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent. Your role in today’s marketing environment is dictated only by your own ambitions.

Note: This program is offered in trimester mode with intakes in January, May and September.

• Entry Requirements

  For those who are based in Adelaide, we will be offering a blended delivery mode that combines face-to-face with remote learning in as many courses as possible, taking into consideration social distancing and hygiene. All lectures will continue to be delivered online for the remainder of the year, with some exceptions.

  For our students who are studying offshore for the remainder of the 2021 Academic Year, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

  Choose your applicant type to view the relevant admissions information for this program.
  I am a:

  • domestic applicant
  • international applicant

  Domestic applicants

  Not a domestic applicant?

  SATAC Code	3CM010
  Deferment	Yes - 2 year
  Intake	January, May and September
  Enquiries	Future Students team

  Selection Criteria

  Graduate entry

  
  

  Higher Education Study	Bachelor degree or equivalent.

  How to Apply

  SATAC Code: 3CM010

  
  

  International applicants

  Not an international applicant?

  CRICOS	085719B
  Intake	January, May and September

  Selection Criteria

  English Language Requirements

  Australian Year 12	Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
  English Tests accepted by the University of Adelaide	IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
  	TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
  	Pearson Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
  	C1 Advanced Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
  Qualifications that meet minimum English requirements	A range of alternative qualifications may meet the University’s minimum English requirements

  Academic Entry Requirements

  More Information

  Tertiary Qualifications	Bachelor degree or equivalent

  How to Apply

  Application information for international students

  Important application deadlines for international students

• Fees and Scholarships

  Choose your applicant type to view the relevant fees and scholarships information for this program.
  I am a:

  • domestic applicant
  • international applicant

  Domestic applicants

  Not a domestic applicant?

  Indicative annual tuition fees

  Australian Full-fee place: $33,000

  International applicants

  Not an international applicant?

  Indicative annual tuition fees (24 units)

  International student place: $46,000

  Scholarships

  These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

  Find a Scholarship.

• Careers

  Career Readiness

  The degree is suitable for professionals wishing to embark on a wide range of marketing-related careers. Likely roles include:

  • marketing planner
  • sales manager
  • brand marketer
  • product and advertising manager
  • retail manager
  • public relations officer
  • service manager
  • market researcher.

  The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

  Graduate Attributes

  The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.

  1. Deep discipline knowledge
  2. Critical thinking and problem solving
  3. Teamwork and communication skills
  4. Career and leadership readiness
  5. Intercultural and ethical competency
  6. Self-awareness and emotional intelligence

  Industry Placement

  Work placement can include:

  • Professions internships

  Professional Accreditation

  • Graduates may gain partial credit towards the Australian Marketing Institute's (AMI) Certified Practising Marketer (CPM) qualification.
  • Completing four prescribed courses also allows students to apply for the Australian Market and Social Research Society's (AMSRS) Certificate in Market Research.
  • Adelaide Business School is AACSB* accredited, and as such our programs have passed rigorous standards of quality. AACSB accreditation is the hallmark of excellence in business education and only the best schools in the world earn AACSB accreditation.

  _{*Association to Advance Collegiate Schools of Business}

  Potential careers

  Brand Marketer, Marketing Planner, Market Researcher, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Service Manager, Communications Officer, Export / Import trade, Health Promotion Professional, Tourism, Information Officer, Wine Marketing

• Degree Structure

  Students complete nine core courses, one elective and a six-unit research project.
  
  

  Academic Program Rules

  The Calendar is a comprehensive handbook of the University's academic program rules.

  You can find the academic program rules for this degree under the Faculty of the Professions rules.

  Example Study Plan

  Indicative Study Plan

  Core courses:	MARKETNG 7104: Marketing Management ECON 7200: Economic Principles ACCTING 7025: Accounting Essentials for Decision Makers COMMGMT 7006: People and Organisations COMMERCE 7039: Business Research Methods MARKETNG 7024: Developing Global Markets MARKETNG 7025: Integrated Marketing Communications MARKETNG 7032: Strategic Marketing MARKETNG 7023: Understanding Consumers
  Elective three units from:	INTBUS 7016: Managing Multinational Corporations INTBUS 7503: International Entrepreneurship and Innovation INTBUS 7500: Fundamentals of International Business  WINE 7005: Direct Wine Marketing WINE 7006: Wine Retail, Cellar Door and Food Tourism ENTREP 5016: Entrepreneurship and Innovation ENTREP 7019: Social Entrepreneurship
  Research:	MARKETNG 7120: Research Project for Marketing

  Assessment

  May include, but not limited to: examinations, group assignments, individual assignments, research projects, consulting projects, presentations, quizzes, tests, tutorial work as prescribed within each course.

• Related Degrees

  • Master of Commerce

• Further Information

  Please direct enquiries to the Ask Adelaide
  Phone: +61 8 8313 7335 (toll free 1800 061 459)

  The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

  • University of Adelaide Business School
  • Faculty of the Professions
  • Professions Study Overseas and Exchange