Master of Wine Business Mid-Year Entry

Degree Type Masters by Coursework
Duration 2 years full-time
or part-time equiv.
SATAC Code 3CM101
CRICOS 081149G

A competitive edge in a global marketplace

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.

This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.

What will you do?

Our Master of Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:

  • benefit from flexible study modes
  • build working knowledge and skills in both winemaking and viticulture
  • learn about direct wine marketing
  • understand how to evaluate domestic and international markets
  • study the foundations of wine science 
  • explore legal aspects of the business
  • undertake a six-unit research project.

There are also internship opportunities across South Australia’s booming wine industry.

Where could it take you?

You might manage a cellar door or an up-and-coming winery. You could work in marketing, sales, tourism or events, delighting customers and crafting irresistible experiences for wine lovers. Perhaps you’ll export South Australia’s best or take on a strategic role in a regional governing body.

  • Entry Requirements

    For those who are based in Adelaide, we will be offering a blended delivery mode that combines face-to-face with remote learning in as many courses as possible, taking into consideration social distancing and hygiene. All lectures will continue to be delivered online for the remainder of the year, with some exceptions.

    For our students who are studying offshore for the remainder of the 2021 Academic Year, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    SATAC Code 3CM101
    Deferment Yes - 2 year
    Intake January, May and September
    Enquiries Future Students team

    Selection Criteria
    Graduate entry

    Higher Education Study A completed Bachelors degree or equivalent.
    How to Apply
    SATAC Code: 3CM101

    International applicants

    Not an international applicant?

    CRICOS 081149G
    Intake January, May and September
    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearson Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    C1 Advanced Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    More Information
    Tertiary Qualifications 48 unit conversion pathway: Bachelor degree or equivalent

    36 unit extension pathway: Bachelor degree or equivalent in Oenology or Viticulture
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant fees and scholarships information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Indicative annual tuition fees
    Australian Full-fee place: $33,000

    International applicants

    Not an international applicant?

    Indicative annual tuition fees (24 units) International student place: $46,000


    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Career Readiness

    Highly rewarding career opportunities exist for graduates in wine business, marketing and management positions internationally.

    The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

    Graduate Attributes

    The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
    1. Deep discipline knowledge
    2. Critical thinking and problem solving
    3. Teamwork and communication skills
    4. Career and leadership readiness
    5. Intercultural and ethical competency
    6. Self-awareness and emotional intelligence

    Professional Accreditation

    Adelaide Business School is AACSB* accredited, and as such our programs have passed rigorous standards of quality. AACSB accreditation is the hallmark of excellence in business education and only the best schools in the world earn AACSB accreditation.

    Association to Advance Collegiate Schools of Business

    Potential careers

    Market Researcher, Marketing - Agriculture, Food & Wine, Export / Import trade, Retail, Retail Manager, Wine Marketing

  • Study Overseas

    A Study Overseas experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via Study Overseas, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.

    To find available opportunities visit Study Overseas.

    Study Overseas Experience

    Master of Wine Business students may also have the opportunity to complete an internationally accredited double degree with our partner the University of Strasbourg, France. This program taught in English provides wine management and tourism education, customised to the particular demands of the global wine trade, the unique features of the domestic and overseas wine industries, and wine as a product.

    With global opportunities and partners including KEDGE Business School in Bordeaux, a postgraduate qualification in Wine Business is your gateway to the world of wine.

    Our global opportunities provide graduates with a unique skill set, putting you at the cutting edge of wine business in some of the world’s premier wine regions.

    You can find out more about our international study opportunities via the Professions Study Overseas website.
  • Degree Structure

    To qualify for the Master of Wine Business as an Extension program, you must complete 36 units comprising:

    • Eight core courses (24 units)
    • One elective course (3 units)
    • Two research courses (9 units)

    To qualify for the Master of Wine Business as a Conversion program, you must complete 48 units comprising:

    • Nine core courses (27 units)
    • Four elective courses (12 units)
    • Two research courses (9 units)

    Academic Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

    You can find the academic program rules for this degree under the Faculty of the Professions rules.

    Example Study Plan

    Indicative Study Plan

    Core Courses Extension and Conversion students must complete all of the following courses:

    WINE 7001: Marketing for Wine Business
    WINE 7002: Growing Domestic and International Wine Markets
    WINE 7005: Direct Wine Marketing and Cellar Door Management
    WINE 7006: Wine Retailing
    WINE 7008: Wine Tourism
    ENTREP 5036: Entrepreneurial Concepts and Mindset
    WINE 7010: Legal Aspects of Wine Business
    WINE 7009: Wine Branding

    Conversion students must additionally complete the following course:

    OENOLOGY 7000NW: Foundations of Wine Science
    Elective Courses Conversion students must complete four of the following.

    Extension students must complete one of the following and may not include courses cognate to their undergraduate degree.

    ACCTING 7025: Accounting Essentials for Decision Makers
    AGRIBUS 7054: Global Food and Agricultural Policy Analysis
    AGRIBUS 7056: Management and Performance of Global Food Chains
    AGRIBUS 7064: Water Security and Governance
    COMMGMT 7003: Family Business Fundamentals
    COMMGMT 7006: People and Organisations
    ENTREP 5038: New Venture Creation
    ENTREP 7020: Design Thinking
    ENTREP 7022: Creativity and Innovation
    INTBUS 7015: Cross Cultural Management and Negotiation
    OENOLOGY 7530WT: Grape and Wine Production
    OENOLOGY 7019WT: Sensory Studies

    Subject to approval by the Program Coordinator, students may also undertake elective courses from the following:

    WINE 7007: Wine Study Tour
    PROF 7500: Postgraduate Professions Internship
    PROF 7502: Postgraduate Professions Internship (Overseas)
    PROF 7502: Postgraduate Industry Project
    EXCHANGE 7001BUS: Exchange for Business PG Students
    Research Extension and Conversion students must complete both of the following courses:

    COMMERCE 7039: Business Research Methods
    WINE 7777: Wine Research Project


      Varies by course, including exams, written research projects and reports, group projects, and individual participation in class rooms.
    • Related Degrees

    • Further Information

    The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

    Last updated: Thursday, 4 Feb 2021