Master of Wine Business

A competitive edge in a global marketplace

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.

This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.

What will you do?

Our Master of Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:

  • benefit from flexible study modes
  • build working knowledge and skills in both winemaking and viticulture
  • learn about direct wine marketing
  • understand how to evaluate domestic and international markets
  • study the foundations of wine science 
  • explore legal aspects of the business
  • undertake a six-unit research project.

There are also internship opportunities across South Australia’s booming wine industry.

Where could it take you?

You might manage a cellar door or an up-and-coming winery. You could work in marketing, sales, tourism or events, delighting customers and crafting irresistible experiences for wine lovers. Perhaps you’ll export South Australia’s best or take on a strategic role in a regional governing body.

Entry Requirements

For our students who are studying offshore in 2021 and 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

SATAC Code 3CM101
Deferment Yes - 2 year
Intake January, May and September
Enquiries Future Students team

Selection Criteria
Graduate entry

Higher Education Study A completed Bachelors degree or equivalent.
How to Apply
SATAC Code: 3CM101

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $33,000

Scholarships

These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.

Careers

Career Readiness

Highly rewarding career opportunities exist for graduates in wine business, marketing and management positions internationally.

The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

Graduate Attributes

The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
  1. Deep discipline knowledge and intellectual breadth
  2. Creative and critical thinking, and problem solving
  3. Teamwork and communication skills
  4. Professionalism and leadership readiness
  5. Intercultural and ethical competency
  6. Australian Aboriginal and Torres Strait Islander cultural competency
  7. Digital capabilities
  8. Self-awareness and emotional intelligence

Professional Accreditation

Adelaide Business School is AACSB* accredited, and as such our programs have passed rigorous standards of quality. AACSB accreditation is the hallmark of excellence in business education and only the best schools in the world earn AACSB accreditation.

Association to Advance Collegiate Schools of Business

Potential careers

Market Researcher, Marketing - Agriculture, Food & Wine, Export / Import trade, Retail, Retail Manager, Wine Marketing

Degree Structure

To qualify for the Master of Wine Business as an Extension program, you must complete 36 units comprising:

  • Eight core courses (24 units)
  • One elective course (3 units)
  • Two research courses (9 units)

To qualify for the Master of Wine Business as a Conversion program, you must complete 48 units comprising:

  • Nine core courses (27 units)
  • Four elective courses (12 units)
  • Two research courses (9 units)

Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

You can find the academic program rules for this degree under the Faculty of the Professions rules.

Example Study Plan

Indicative Study Plan

Core Courses Extension and Conversion students must complete all of the following courses:

WINE 7001: Marketing for Wine Business
WINE 7002: Growing Domestic and International Wine Markets
WINE 7005: Direct Wine Marketing and Cellar Door Management
WINE 7006: Wine Retailing
WINE 7008: Wine Tourism
ENTREP 5036: Entrepreneurial Concepts and Mindset
WINE 7010: Legal Aspects of Wine Business
WINE 7009: Wine Branding

Conversion students must additionally complete the following course:

OENOLOGY 7000NW: Foundations of Wine Science
Elective Courses Conversion students must complete four of the following.

Extension students must complete one of the following and may not include courses cognate to their undergraduate degree.

ACCTING 7025: Accounting Essentials for Decision Makers
AGRIBUS 7054: Global Food and Agricultural Policy Analysis
AGRIBUS 7056: Management and Performance of Global Food Chains
AGRIBUS 7064: Water Security and Governance
COMMGMT 7003: Family Business Fundamentals
COMMGMT 7006: People and Organisations
ENTREP 5038: New Venture Creation
ENTREP 7020: Design Thinking
ENTREP 7022: Creativity and Innovation
INTBUS 7015: Cross Cultural Management and Negotiation
OENOLOGY 7530WT: Grape and Wine Production
OENOLOGY 7019WT: Sensory Studies

Subject to approval by the Program Coordinator, students may also undertake elective courses from the following:

WINE 7007: Wine Study Tour
PROF 7500: Postgraduate Professions Internship
PROF 7502: Postgraduate Professions Internship (Overseas)
PROF 7502: Postgraduate Industry Project
EXCHANGE 7001BUS: Exchange for Business PG Students
Research Extension and Conversion students must complete both of the following courses:

COMMERCE 7039: Business Research Methods
WINE 7777: Wine Research Project

Assessment

    Varies by course, including exams, written research projects and reports, group projects, and individual participation in class rooms.

    Testimonial

    I am a Master of Wine Business student. I consider Adelaide as a perfect place to study wine. The university has a wide range of courses to study wine from viticulture to sensory study to wine marketing. There are some famous wine regions such as the Barossa Valley and McLaren vale within easy-drive distance which enhance the learning experience.

    The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

    Last updated: Wednesday, 21 Jul 2021