Bachelor of Business

Broad foundations, focused expertise

In the modern business world, it’s not enough to be a jack of all trades; you must also master at least one. Our Bachelor of Business gives you that career edge, complementing a foundation of broad commercial awareness with focused expertise in management, international business or digital marketing and communications.

What will you do?

Emphasising strategic thinking, innovation and flexibility, the degree prepares you to play a leading role in supporting, growing and transforming sustainable enterprises through your chosen area of specialisation.

You will build broad knowledge of contemporary global business issues; explore business lifecycles, data analysis, cultural diversity and the entrepreneurial mindset; then focus your career direction through a major or double major. Options include:

  • Management
  • International Business
  • Digital Marketing and Communications
  • or any two of these.

You’ll also have the opportunity to hone your abilities through a real-world capstone experience. This could be an internship; industry project; participation in the Australian eChallenge or Tech eChallenge; or approved Business School study tour.

You will emerge ready to research and analyse diverse business problems, develop powerful, evidence-based solutions, and promote ethical, sustainable business through innovation and clearly articulated strategic thinking.

Where could it take you?

Wherever your specialisation and industry interests meet. You could take on an important coordination role in a growing biotech company. You might help a local agrifood operation establish itself overseas. Perhaps you’ll digitally market a cross-border street-art cooperative’s services to cities all over the world.


  • AACSB accredited
  • Australia's #1 University for entrepreneurship education^
  • ISO 9001 Certification

^QS World University Ranking by Subject, 2021

Entry Requirements

For our students who are studying offshore in 2021 and 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

Admissions information

SATAC Code 354301
2021 CSP ATAR 72
2021 CSP IB 25
Guaranteed Entry Score - ATAR 80
Guaranteed Entry Score - IB 29
Deferment Yes - 2 year
Intake February and July
Enquiries Future Students team

2021 Admissions Data for school leavers
ATAR
(raw ATAR, excluding any applicable adjustment factors)
Lowest ATAR to receive an offer 63.3
Median ATAR to receive an offer 85.72
Highest ATAR to receive an offer 98.95
Selection Rank
(ATAR plus any adjustment factors)
Lowest Selection Rank to receive an offer 72
Median Selection Rank to receive an offer 88.23
Highest Selection Rank to receive an offer 99.95
Minimum eligibility score 72
Additional criteria considered N/A
Selection Criteria
Recent Secondary Education Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, however if you completed your secondary education more than two years ago, you may still be able to be considered on the basis of your secondary schooling. You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Selection Rank (ATAR plus any applicable adjustment factors). Applicants who have not achieved a competitive Selection Rank (ATAR plus any applicable adjustment factors) required for selection may be selected based on the grades in selected year 12 subjects. Applicants do not need to apply to be considered for subject-based entry, as this will automatically be done by SATAC on behalf of the University. For more information, please see: https://www.adelaide.edu.au/study/undergraduate/entry-pathways/recent-secondary-education/ Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See Wirltu Yarlu for further information.
Higher Education Study You must have completed at least six months full time equivalent higher education study (the number of courses and units will vary depending on your prior institution however at the University of Adelaide, this equates to 4 courses / 12 units). A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See Wirltu Yarlu for further information.
Vocational Education and Training (VET) study You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See Wirltu Yarlu for further information.
Work and life experience To be eligible to sit the Special Tertiary Admissions Test (STAT) as as pathway for entry, you must be 18 years or over before 1 February 2022. If you have studied at higher education level in the last two years (for 2022 entry this means you were enrolled in either 2021 or 2020), you must not have accumulated more than a TOTAL of 2 years full-time (or part-time equivalent) higher education study (ie. including any study prior to 2020). If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway. See Wirltu Yarlu for further information.
Other Entry Pathways
How to Apply
SATAC Code: 354301

Student Profile
Applicant background Semester one/Full year intake 2021
Number of students Percentage of all students
(A) Higher Education study
(includes a bridging or enabling course)
24 14.4%
(B) Vocational education and training (VET) study <5 N/A
(C) Work and life experience
(admitted on the basis of previous achievement not in the other three categories)
6 3.6%
(D) Recent secondary education:
  • Admitted solely on the basis of ATAR
    (regardless of whether this includes the consideration of adjustment factors)
51 30.5%
  • Admitted where both ATAR and additional criteria were considered
    (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
N/A N/A
  • Admitted on the basis of other criteria only and ATAR was not a factor
    (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
19 11.4%
International students 63 37.7%
All students 167 100.0%

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Commonwealth-supported place

More information on Student Contribution Amounts.

Scholarships

These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.

Careers

Potential careers

Advertising Officer, Advertising Strategist, Management Analyst, Manager / Business Management, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Officer, Marketing Planner, Business Analyst, Business Consultant, Business Development Manager, Business Management, Business Manager, Columnist, Communications Advisor, Communications Officer, International Trade or Business Analyst

Degree Structure

Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

You can find the academic program rules for this degree under the Faculty of the Professions rules.

Areas of Specialisation

  • Digital Marketing and Communications
  • International Business
  • Management
  • Digital Marketing and Communications and International Business
  • Digital Marketing and Communications and Management
  • International Business and Management

Example Study Plan

To find out more about what you'll study for each specialisation refer to study plans available on the Faculty of Professions website.

Bachelor of Business in Digital Marketing and Communication 
Bachelor of Business in Digital Marketing and Communications and International Business 
Bachelor of Business in Digital Marketing and Communications and Management 
Bachelor of Business in International Business 
Bachelor of Business in International Business and Management 
Bachelor of Business in Management 

Example Indicative study plan for Bachelor of Business in Digital Marketing and Communication
Year 1 ENTREP 1000
Business Lifecycles
ENTREP 1002
Personal Professional
Development
ENTREP 1011
Entrepreneurship Foundations
and Mindset
ECON 1008
Data Analytics I
MARKETNG 1001
Introduction to Marketing
Foundations course level I
OR Elective
Foundations course level I
OR Elective
Foundations course level I
OR Elective
Year 2 MARKETNG 2001
Digital Media in Business
MARKETNG 2501
Consumer Behaviour
Minor or elective level II/III Minor or elective level II/III
MARKETNG 2506
Building and Managing Brands
(prerequisite – Introduction to
Marketing)
COMMLAW 2503
Company and Business Law
Minor or elective level II/III Minor or elective level II/III
Year 3 MARKETNG 3007
Content Creation and
Management
MDIA 3441
Advanced Digital Promotion
Broadening Elective II/III Broadening Elective II/III
MARKETNG 3008
Data Driven Customer
Engagement
MARKETNG 3005
Marketing Communications in a
Digital World
Broadening Elective II/III Capstone course
(eChallenge, internship, industry
project, study tour)


To qualify for the degree of Bachelor of Business, students must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 72 units, comprising:

1.    Level I courses not exceeding 30 units
2.    Core courses to the value of 12 units
3.    A major
4.    Capstone course to the value of at least 3 units
5.    Broadening electives to the value of 9 units.


Courses to the value of 12 Units:

PROF 1001: Business Lifecycles
PROF 1002: Personal Professional Development
ENTREP 1011: Entrepreneurship Foundations and Mindset
ECON 1008: Data Analytics I

Students must complete a major from the following:
Management
International Business
Digital Marketing & Communication 
Digital Marketing & Communication and International Business
Digital Marketing & Communication and Management
International Business and Management

Capstone (applied knowledge course)
At least one course from the following:

PROF 3500: Undergraduate Professions Internship
PROF 3503: Undergraduate Professions Virtual Internship
PROF 3501: Undergraduate Professions Internship Overseas
PROF 3510: Industry Project 
ENTREP 3900: Australian eChallenge
ENTREP 3901: Tech eChallenge
ENTREP 3902: Project Abroad 

Business School approved Study Tour

Assessment

Assessment may include, but is not limited to: examinations, group assignments, individual assignments, consulting projects, presentations, quizzes, tests, tutorial work as prescribed within each course.

Testimonial

My time at university has been nothing short of amazing, I had the opportunity to learn from some of the best academics in the country.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Wednesday, 20 Oct 2021