Graduate Diploma in Media (Strategic Communication)

Shape messaging to achieve higher goals

Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.

With our new Graduate Diploma in Media (Strategic Communication), you’ll be ready to play a senior role.


What will you do?

Conducted over one year full-time, the degree will prepare you to take on significant responsibility in strategic communication planning, management and execution. You will graduate with enhanced skills in:

  • strategic thinking and strategic media engagement, in local, national and global contexts
  • creating and tailoring strategic messaging across different industries and sectors, and all key media channels, including digital and social media
  • communicating for change
  • strategic media leadership
  • risk and crisis communication.

You’ll also may gain valuable professional experience and connections through an extended industry placement and ongoing mentoring.


Where could it take you?

You’ll graduate well equipped to shape strategic communications for organisations of all kinds, and to achieve all objectives: marketing, business development, community engagement and positive social change. You’ll also have the opportunity to continue your studies with the Master of Media (Strategic Communication).


Entry Requirements

For our students who are studying offshore in 2021 and 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

SATAC Code 3GD107
Deferment Yes - 2 year
Intake February and July
Enquiries Future Students team

Selection Criteria
Graduate entry

Higher Education Study A completed Bachelor's degree OR five year's relevant professional experience (in a media or communications role).
How to Apply
SATAC Code: 3GD107

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Australian Full-fee place


These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.


Potential careers

Market Research Analyst, Market Researcher, Marketing Planner, Communications Advisor, Communications Analyst, Strategist, Wine Marketing, Digital Marketer, Digital Strategist, Marketer / Marketing Manager, Marketing Associate, Marketing Officer, PR Advisor, PR Manager, Social Media Influencer, Social Media Manager, Social Media Strategist

Degree Structure

Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

Example Study Plan

Study plans are available on the Faculty of Arts website.

You need to complete 24 units to finish your degree, comprising 24 units of core courses. 
Courses are worth 6 units each, unless specified otherwise.

Core courses
You must complete 24 units of core courses as follows:

MDIA 7005 Media Relations
MDIA 7004 Social Media Management
MDIA 7006 Risk and Crisis Communication
MDIA 7009 Leadership in Strategic Communication


The University has numerous support networks to assist students with adjusting to their new lifestyle, and the difficulties this may bring. My time at University of Adelaide has been terrific and fulfilling, as I have had the opportunity to thrive in a different educational environment.

I have established new friendships, studied an array of interesting and challenging courses which have allowed me to push myself to perform to my highest academic standard.

My degree has enabled me to complete an internship and various electives which have allowed me to gain practical experience and insight to other societal issues. This has complimented both my degrees extremely well with some areas slightly overlapping, consequently reinforcing my knowledge of these concepts.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Tuesday, 14 Sep 2021